--- title: Powerful Student-Made Ad for Johnnie Walker Goes Viral description: As professional as the above ad looks, it surprisingly wasn't made by the Johnnie Walker marketing team. canonical: https://time.com/4150287/johnnie-walker-ad/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2015-12-15T22:00:01.000Z article:modified_time: 2026-08-04T07:47:50.614Z og:title: Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker og:description: Get your tissues ready og:url: https://time.com/4150287/johnnie-walker-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker twitter:description: Get your tissues ready twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker > Sponsored content. 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All five of our experts give red wine a purple-stained smile._  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Dec 15, 2015 10:00 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Dec 15, 2015 10:00 PM UTC As professional as the above ad looks, it surprisingly wasn’t made by the Johnnie Walker marketing team. The 90-second spot, titled “Dear Brother,” was created by two film students, Daniel Titz and Dorian Lebherz, from Germany’s Filmakademie Baden-Württemberg. Filmed in Scotland, according to [Creativity](http://creativity-online.com/work/johnnie-walker-dear-brother/44789), the haunting spec ad explores the bond between two brothers. The pair makes their way across the rugged terrain of the countryside as a poetic voiceover describes their life together. They then sit inside a dilapidated farmhouse and share some [Johnnie Walker](http://time.com/3980562/johnnie-walker-blue-miller-high-life/) whisky before journeying on to the cliffs to look out over the ocean. It’s here that the clip packs its final emotional punch. The spine-tingling video was posted on Monday and has already gone viral with over a million views to date. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4150287/johnnie-walker-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4150287/johnnie-walker-ad/"},"headline":"Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker","datePublished":"2015-12-15T22:00:01.000Z","dateModified":"2026-08-04T07:47:50.614Z","description":"Get your tissues ready","url":"https://time.com/4150287/johnnie-walker-ad/","keywords":["Newsfeed","Food & Drink","Alcohol","viral","Advertising","marketing","Whiskey","Marketing & Advertising","Ads","Ad","advertisements"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4150287/johnnie-walker-ad/","name":"Watch This Amazingly Powerful Student-Made Ad for Johnnie Walker"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Drink Red Wine?","description":"Cheers to your health! 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