--- title: Davids Bridal Dress Worn by Size 14 Model in Ad description: David's Bridal ad features a size 14 model in boon to the plus size, body positivity movement canonical: https://time.com/4149351/davids-bridal-dress-size-average-model/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-12-15T16:58:54.000Z article:modified_time: 2026-08-04T07:43:52.785Z og:title: David's Bridal Ad Features Average Size Model to Reflect Its Customers og:description: "It was important to reflect this diversity in our ad" og:url: https://time.com/4149351/davids-bridal-dress-size-average-model/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3fe3a33de75f1c79/69887564bc6cfc6a7e3dad95/davids-bridal-size-14-ad-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3680 og:image:height: 2070 og:image:alt: davids-bridal-size-14-ad-2 og:type: article twitter:card: summary_large_image twitter:title: David's Bridal Ad Features Average Size Model to Reflect Its Customers twitter:description: "It was important to reflect this diversity in our ad" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3fe3a33de75f1c79/69887564bc6cfc6a7e3dad95/davids-bridal-size-14-ad-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # David's Bridal Ad Features Average Size Model to Reflect Its Customers > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Rebekah Marine the Bionic Model Takes New York Fashion Week [Watch (HLS stream): Rebekah Marine the Bionic Model Takes New York Fashion Week](https://cdn.jwplayer.com/manifests/Ty0U6VtI.m3u8) (2:48)  _Published 2015-09-16. Rebekah Marine isn’t entirely bionic, but she still calls herself The Bionic Model. And at this year’s New York Fashion Week, she sparked a serious conversation about “disabled” models when walking at the FTL Moda runway show._  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Dec 15, 2015 4:58 PM UTC  David Burton  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Dec 15, 2015 4:58 PM UTC David’s Bridal has featured a size 14 model in a spring ad campaign shot in London in an attempt to more accurately reflect its customer base, since its average buyer wears a size 14. “We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad,” Trevor Lunn, David’s Bridal Senior Vice President and Chief Customer Officer, said in a statement. David’s Bridal is the latest high-profile retailer to support the movement to incorporate women of all body types into commercials and de-stigmatize the label “plus size,” from [Mod Cloth](http://time.com/4065389/modcloth-to-drop-plus-size-label/) removing the term from its website to Christian Louboutin [casting plus-size model](https://www.facebook.com/christianlouboutin/videos/10153465517941865/?theater) Clementine Desseaux in its latest video campaign.  David Burton _Read next:_ [_Meet the Woman Who’s Putting Real Curves on the Fashion Runway_](http://time.com/4029937/plus-size-new-york-fashion-week/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4149351/davids-bridal-dress-size-average-model/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4149351/davids-bridal-dress-size-average-model/"},"headline":"David's Bridal Ad Features Average Size Model to Reflect Its Customers","datePublished":"2015-12-15T16:58:54.000Z","dateModified":"2026-08-04T07:43:52.785Z","description":"\"It was important to reflect this diversity in our ad\"","url":"https://time.com/4149351/davids-bridal-dress-size-average-model/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3fe3a33de75f1c79/69887564bc6cfc6a7e3dad95/davids-bridal-size-14-ad-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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