Looking at the retail sales figures from this year’s Black Friday, you might conclude the annual shopping tradition is dying out. But you’d be wrong: Instead of braving crowded malls and navigating buzzing parking lots, many shoppers are opting instead to spend their money online.
While brick-and-motor Thanksgiving weekend sales are generally down across the board this year, online sales are way up. Adobe, which tracks online sales, estimates retailers saw $11 billion in online sales from Thanksgiving Day through Cyber Monday this year, a 15% increase from last year. And lots of that online shopping is now happening on mobile devices like smartphones and tablets, which accounted for 28% of online sales this year.
Check out the growth of online sales over Thanksgiving weekend in the chart below: