--- description: Retailers saw $11 billion in online sales from Thanksgiving through Cyber Monday this year, an 15% increase from last year. title: See Proof Everybody Is Doing Their Black Friday Shopping Online Now image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # See Proof Everybody Is Doing Their Black Friday Shopping Online Now  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Dec 1, 2015 4:16 PM CUT  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Dec 1, 2015 4:16 PM CUT Looking at the [retail sales figures](http://time.com/4128592/black-friday-sales-down/ "undefined") from this year’s Black Friday, you might conclude the annual shopping tradition is dying out. But you’d be wrong: Instead of braving crowded malls and navigating buzzing parking lots, many shoppers are opting instead to spend their money online. While brick-and-motor Thanksgiving weekend sales are generally down across the board this year, online sales are way up. Adobe, which tracks online sales, estimates retailers saw $11 billion in online sales from Thanksgiving Day through Cyber Monday this year, a 15% increase from last year. And lots of that online shopping is now happening on mobile devices like smartphones and tablets, which accounted for 28% of online sales this year. Check out the growth of online sales over Thanksgiving weekend in the chart below: ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4130835/online-shopping-black-friday-cyber-monday/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4130835/online-shopping-black-friday-cyber-monday/"},"headline":"See Proof Everybody Is Doing Their Black Friday Shopping Online Now","datePublished":"2015-12-01T16:16:38.000Z","dateModified":"2026-04-13T08:07:02.136Z","description":"Why fight the crowds when you can shop in bed?","url":"https://time.com/4130835/online-shopping-black-friday-cyber-monday/","keywords":["Retail","Tech","Holidays"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/retail/","name":"Retail"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4130835/online-shopping-black-friday-cyber-monday/","name":"See Proof Everybody Is Doing Their Black Friday Shopping Online Now"}}]}] ```