A German supermarket released a tearjerker ad that shows an elderly man faking his own death so all of his kids will come home for the holidays. The spot starts off with his daughter and grandchildren calling to say they won’t be able to visit him this year and then proceeds to show each of his other kids’ reactions to hearing that he has passed away. When they all go to his house, he appears, saying “How else could I have brought you all together? Mmh?” It’s an ad that’s guaranteed to make you feel all the feelings—confusion, anger, sadness and more.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com