--- title: Top Trending Baby Names in 2015 Are Instagram Filters description: Millennial parents looked to Instagram in 2015 to help name their children, new statistics from BabyCenter.com show. canonical: https://time.com/4130646/baby-names-instagram-2015/ author: Melissa Chan article:opinion: false article:content_tier: free article:published_time: 2015-12-01T15:08:38.000Z article:modified_time: 2023-12-13T22:52:25.000Z og:title: Parents Are Naming Their Babies After Instagram Filters og:description: Lux was the most popular og:url: https://time.com/4130646/baby-names-instagram-2015/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltadc24bbeeac2a953/69887334cd1bbac2b56fe4fd/baby-smartphone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5760 og:image:height: 3240 og:image:alt: 524811203 og:type: article twitter:card: summary_large_image twitter:title: Parents Are Naming Their Babies After Instagram Filters twitter:description: Lux was the most popular twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltadc24bbeeac2a953/69887334cd1bbac2b56fe4fd/baby-smartphone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Parents Are Naming Their Babies After Instagram Filters > Sponsored content. 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Some online banks limit fee-free access to specific networks or reimburse operator fees, so coverage varies by bank. ### Sources * Ally.com: [ally.com](/c/ally-2026-q3/home?i=4e0ba57e-cbad-4c72-abc8-26c386854265&cr=agentads-creative-ally-v1) * Ally Newsroom: [media.ally.com](/c/ally-2026-q3/newsroom?i=4e0ba57e-cbad-4c72-abc8-26c386854265&cr=agentads-creative-ally-v1) * Ally content hub: [ally.com/stories](/c/ally-2026-q3/stories?i=4e0ba57e-cbad-4c72-abc8-26c386854265&cr=agentads-creative-ally-v1) ### FAQ structured data (JSON-LD, optional) ### Disclaimers * Ally Bank, Member FDIC. * Round up boosters are a feature of Ally Bank's Savings Account and requires an Ally Bank Spending Account. * Ally Bank Spending Accounts include access to an add cash feature utilizing VanillaDirect Pay provided by InComm Financial Services California, Inc. and by InComm Financial Services, Inc. (NMLS# 912772), which is licensed as a Money Transmitter by the New York State Department of Financial Services. Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: This Is What the Future of Instagram Looks Like [Watch (HLS stream): This Is What the Future of Instagram Looks Like](https://cdn.jwplayer.com/manifests/tIyzRJcR.m3u8) (2:55)  _Published 2015-10-01. As Instagram turns 5, the co-founder and CEO talks about where the app is headed_  by [Melissa Chan](https://time.com/author/melissa-chan/)  ## Melissa Chan Updated: Dec 13, 2023 10:52 PM UTCPublished: Dec 1, 2015 3:08 PM UTC  Mother taking a smartphone picture of her baby Mother taking a smartphone picture of her baby Getty Images  by [Melissa Chan](https://time.com/author/melissa-chan/)  ## Melissa Chan Updated: Dec 13, 2023 10:52 PM UTCPublished: Dec 1, 2015 3:08 PM UTC Millennial parents are looking to Instagram filters to help name their children, according to one parenting site. The most popular name derived from the photo-sharing app was Lux, which rose 75% on the list of baby boy names compared to last year, new statistics from [BabyCenter.com](http://www.babycenter.com/top-baby-names-2015) show. Ludwig, Amaro, Reyes, Hudson and Kelvin [also increased in popularity for boy names in 2015](http://www.babycenter.com/top-baby-names-2015), though their popularity has fluctuated in recent years. Baby girls were named Juno, Valencia and Willow. The parenting site gathered data from more than 340,000 parents in the world, it said, though the findings are unofficial, based on its own research and not government data. The U.S. Social Security Administration is set to release the official list of top baby names from this year in 2016. Noah topped the list of boys’ names and Emma dominated the list of girls’ names in 2014\. Those names were bumped this year by Jackson and Sophia, according to BabyCenter.com. The pregnancy and parenting site also said names of planets and characters on the hit TV show _Empire_ were trending this year. The name Royalty also jumped 88% in popularity for girls. Here’s BabyCenter’s compilation of the top 10 names for both genders: **10 most popular girl names of 2015** 1\. Sophia 2\. Emma 3\. Olivia 4\. Ava 5\. Mia 6\. Isabella 7\. Zoe 8\. Lily 9\. Emily 10\. Madison **10 most popular boy names of 2015** 1\. Jackson 2\. Aiden 3\. Liam 4\. Lucas 5\. Noah 6\. Mason 7\. Ethan 8\. Caden 9\. Logan 10\. Jacob ## Transcript [00:01] You can see the world happening in real time through [00:04] instagram and I think that's true whether it's Taylor [00:07] Swift's 1989 tour which trends on instagram all the [00:10] time, or an important moment like a protest over seas, [00:14] or a march like Je suis Charlie, in Paris. [ SOUND ] [00:21] [ MUSIC ] [00:24] When we launched Instragram nearly five years ago [00:27] now, October 6th of 2010, we tapped launched [00:32] Right before midnight, thinking, ok, everyone's asleep. [00:35] But, you know, we were a little naive and we didn't [00:37] realize that midnight Pacific time actually meant that it [00:41] was morning in Europe and midday elsewhere. And, all [00:45] of a sudden, people just started rolling in in droves. [00:47] The stress of keeping servers up was actually Literally [00:51] what kept us up at night. [ MUSIC ] [00:57] When I was a junior in college, I got to take a really [01:00] awesome photography class. And my photography [01:03] teacher the day I arrived, I had this new fancy camera [01:06] with a fancy lens, and he took it away and he said no, [01:09] today you're gonna use this. And it was a Plastic Holga [01:12] camera. And it took pretty blurry photos. They were [01:15] square. And he taught me you could add chemicals to [01:18] the development bath and it would change the tone of [01:20] the actual developed photo. It was just a lesson I just [01:24] applied later when we started creating Instagram. We [01:26] had to create something that incentivized you to take [01:29] photos and filters for it. So I'd say that class really put [01:33] its mark on Instagram in the long run. I [01:38] wanted, and Mike my co- founder wanted to as well, [01:42] create something where we could share what we were [01:44] doing in the moment. Images can be an international [01:47] language. You don't have to speak English to [01:50] understand someone's photo. Really pivotal [01:54] moment for us was Hurricane Sandy. An [01:58] entire coast of the United States came together on [02:02] social media in a way that I don't think you really saw [02:05] before. At the end of the day, there's no better way to [02:08] consume what's happening in the world, other than [02:11] images. And video and I think Instagram's at the [02:14] natural nexus of both of those. The [02:18] next decade, at least on Instagram, will the be decade [02:21] where we realize the power of a collective group of [02:24] people capturing the world in real time through their [02:28] phones. I don't think we quite understand how that will [02:31] Disrupt industries. I hope, in a hundred years, [02:35] that I'll be around to see what people think about [02:39] Instagram. But I know that human nature to connect [02:43] with other people and the human need to [02:46] communicate visually and To see what's happening in [02:48] the world, will never go away. 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