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---
title: Top Trending Baby Names in 2015 Are Instagram Filters
description: Millennial parents looked to Instagram in 2015 to help name their children, new statistics from BabyCenter.com show.
canonical: https://time.com/4130646/baby-names-instagram-2015/
author: Melissa Chan
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article:content_tier: free
article:published_time: 2015-12-01T15:08:38.000Z
article:modified_time: 2023-12-13T22:52:25.000Z
og:title: Parents Are Naming Their Babies After Instagram Filters
og:description: Lux was the most popular
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twitter:title: Parents Are Naming Their Babies After Instagram Filters
twitter:description: Lux was the most popular
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltadc24bbeeac2a953/69887334cd1bbac2b56fe4fd/baby-smartphone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Parents Are Naming Their Babies After Instagram Filters

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<!-- video src="https://cdn.jwplayer.com/manifests/tIyzRJcR.m3u8" -->
## Video: This Is What the Future of Instagram Looks Like

[Watch (HLS stream): This Is What the Future of Instagram Looks Like](https://cdn.jwplayer.com/manifests/tIyzRJcR.m3u8) (2:55)

![This Is What the Future of Instagram Looks Like](https://cdn.jwplayer.com/v2/media/tIyzRJcR/poster.jpg?width=720)

_Published 2015-10-01. As Instagram turns 5, the co-founder and CEO talks about where the app is headed_


![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Melissa Chan](https://time.com/author/melissa-chan/)


![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=96&quality=75&auto=webp)

## Melissa Chan


Updated: Dec 13, 2023 10:52 PM UTCPublished: Dec 1, 2015 3:08 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltadc24bbeeac2a953/69887334cd1bbac2b56fe4fd/baby-smartphone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Mother taking a smartphone picture of her baby

Mother taking a smartphone picture of her babyGetty Images

![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Melissa Chan](https://time.com/author/melissa-chan/)


![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=96&quality=75&auto=webp)

## Melissa Chan


Updated: Dec 13, 2023 10:52 PM UTCPublished: Dec 1, 2015 3:08 PM UTC

Millennial parents are looking to Instagram filters to help name their children, according to one parenting site. The most popular name derived from the photo-sharing app was Lux, which rose 75% on the list of baby boy names compared to last year, new statistics from [BabyCenter.com](http://www.babycenter.com/top-baby-names-2015) show.

Ludwig, Amaro, Reyes, Hudson and Kelvin [also increased in popularity for boy names in 2015](http://www.babycenter.com/top-baby-names-2015), though their popularity has fluctuated in recent years. Baby girls were named Juno, Valencia and Willow.

The parenting site gathered data from more than 340,000 parents in the world, it said, though the findings are unofficial, based on its own research and not government data. The U.S. Social Security Administration is set to release the official list of top baby names from this year in 2016.

Noah topped the list of boys’ names and Emma dominated the list of girls’ names in 2014\. Those names were bumped this year by Jackson and Sophia, according to BabyCenter.com.

The pregnancy and parenting site also said names of planets and characters on the hit TV show _Empire_ were trending this year. The name Royalty also jumped 88% in popularity for girls.

Here’s BabyCenter’s compilation of the top 10 names for both genders:

**10 most popular girl names of 2015**  
 1\. Sophia  
 2\. Emma  
 3\. Olivia  
 4\. Ava  
 5\. Mia  
 6\. Isabella  
 7\. Zoe  
 8\. Lily  
 9\. Emily  
 10\. Madison

**10 most popular boy names of 2015**  
 1\. Jackson  
 2\. Aiden  
 3\. Liam  
 4\. Lucas  
 5\. Noah  
 6\. Mason  
 7\. Ethan  
 8\. Caden  
 9\. Logan  
 10\. Jacob


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