--- description: Shoppers spent $10.4 billion at stores on Friday title: Black Friday Sales Down More Than $1 Billion image: https://static.time.com/v3/assets/bltea6093859af6183b/blt02cc7ca3b44e894c/698872fc524fc057c0df5aaa/black-friday3.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # Black Friday Sales Down More Than $1 Billion ## Video: Here Are Black Friday's Best Electronics Deals [Watch (HLS stream): Here Are Black Friday's Best Electronics Deals](https://cdn.jwplayer.com/manifests/PgUyzJTv.m3u8) (2:22)  _Published 2015-11-25. From televisions to gaming consoles, there are plenty of deals on Black Friday. These are the best tech discounts._  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Nov 29, 2015 3:20 PM CUT  Shoppers walk by holiday decor in New York City on Black Friday, on Nov. 27, 2015. Shoppers walk by holiday decor in New York City on Black Friday, on Nov. 27, 2015.Yana Paskova—Getty Images  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Nov 29, 2015 3:20 PM CUT Shoppers this year still wanted to get a head start on their holiday gift list on Black Friday — but overall were less willing to brave the crowds. Sales on Thanksgiving and Black Friday both [fell](http://www.theguardian.com/business/2015/nov/28/black-friday-sales-fall "undefined") in stores this year, with a [growing amount](http://time.com/4128415/black-friday-thanksgiving-sales-2015/ "undefined") of people pursuing their discounts online instead. Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, [according to the retail researcher ShopperTrak](http://www.shoppertrak.com/media/press-release/retail-sales-shift-from-thanksgiving-day-and-black-friday/#.Vlnt-nu%5FujQ.twitter "undefined"). Sales on Thanksgiving fell from just over $2 billion to $1.8 billion. Both decreases are attributed to the increase in online sales, the Associated Press reports. Meanwhile, online sales [jumped 14 percent](http://time.com/4128415/black-friday-thanksgiving-sales-2015/ "undefined") on Black Friday from 2014, bringing in $2.72 billion altogether. The increase came during a week of online sales and promotions leading up to Cyber Monday on Nov. 30, forecasted to be the biggest e-commerce sales day of the year. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4128592/black-friday-sales-down/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4128592/black-friday-sales-down/"},"headline":"Black Friday Sales Down More Than $1 Billion","datePublished":"2015-11-29T15:20:37.000Z","dateModified":"2026-02-22T12:56:33.605Z","description":"Shoppers spent $10.4 billion at stores on Friday","url":"https://time.com/4128592/black-friday-sales-down/","keywords":["Retail","Black Friday"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt02cc7ca3b44e894c/698872fc524fc057c0df5aaa/black-friday3.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt02cc7ca3b44e894c/698872fc524fc057c0df5aaa/black-friday3.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Black Friday Marks Beginning Of Holiday Season In NYC","caption":"Black Friday Marks Beginning Of Holiday Season In NYC","creditText":"Yana Paskova—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/retail/","name":"Retail"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4128592/black-friday-sales-down/","name":"Black Friday Sales Down More Than $1 Billion"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Here Are Black Friday's Best Electronics Deals","description":"From televisions to gaming consoles, there are plenty of deals on Black Friday. 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