--- title: Thanksgiving Day 2015: Brief History of the Macy's Balloons description: From their debut in 1927 to the Angry Bird balloons debuting this year, a brief history of the balloons in the Macy's Thanksgiving Parade. canonical: https://time.com/4117164/macys-thanksgiving-parade-1948/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2015-11-25T13:00:17.000Z article:modified_time: 2026-04-13T07:27:00.072Z og:title: A Brief History of the Balloons in the Macy's Thanksgiving Day Parade og:description: From their debut in 1927 to the Angry Bird balloons debuting this year, a brief history of the balloons in the Macy's Thanksgiving Parade. og:url: https://time.com/4117164/macys-thanksgiving-parade-1948/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta6e9c4c2009f955b/6988718df887dc783de935d2/151117-macys-thanksgiving-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1821 og:image:height: 1024 og:image:alt: 1948 Macys Thanksgiving Day parade og:type: article twitter:card: summary_large_image twitter:title: A Brief History of the Balloons in the Macy's Thanksgiving Day Parade twitter:description: From their debut in 1927 to the Angry Bird balloons debuting this year, a brief history of the balloons in the Macy's Thanksgiving Parade. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta6e9c4c2009f955b/6988718df887dc783de935d2/151117-macys-thanksgiving-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # A Brief History of the Balloons in the Macy's Thanksgiving Day Parade > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Nov 25, 2015 1:00 PM UTC  Caption from LIFE. Gigantic balloon figures, the 40-to-75-foot-high trademarks of Macy's Thanksgiving Day parade in New York, are inflated at predawn rehearsal. Six in all, they cost $5,000 to $8,000 each, and they use 50,000 cubic feet of helium. They are occasionally revamped: a cop becomes a fireman, a puritan a pirate. Caption from LIFE. Gigantic balloon figures, the 40-to-75-foot-high trademarks of Macy's Thanksgiving Day parade in New York, are inflated at predawn rehearsal. Six in all, they cost $5,000 to $8,000 each, and they use 50,000 cubic feet of helium. They are occasionally revamped: a cop becomes a fireman, a puritan a pirate.Nina Leen—The LIFE Picture Collection/Getty Images  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Nov 25, 2015 1:00 PM UTC The turkey’s bathing in brine, the relatives are preparing their political arguments and the children are parked in front of the television, watching a larger-than-life Pikachu pursue a too-big-for-his-britches SpongeBob SquarePants. Since the first balloon debuted at the Macy’s Thanksgiving Day Parade in 1927, balloon-spotting has been as much a Thanksgiving tradition as donning elastic-waisted pants. But those gargantuan rubber characters—which can require as many as 90 handlers, a number that still hasn’t prevented run-ins with lampposts and the occasional bystander injury—have been the source of nearly as much Thanksgiving drama as have dinner-table debates. Below is a brief history of those balloons, from their helium-filled highs to their dangerous, windswept lows. **1924:** The first Macy’s Parade takes place along a six-mile route beginning at 145th St. in Harlem. The floats are designed with a nursery-rhyme theme in mind—Little Miss Muffet and Little Red Riding Hood included—to match the store’s holiday window displays. Although the parade is held on Thanksgiving, it is billed as a Christmas Parade, kicking off the beginning of the holiday season (which helps explain Santa’s appearance on the final float). Instead of balloons on the parade route, real animals, borrowed from the Central Park Zoo, entertain the crowds. **1927:** The first giant helium balloon, Felix the Cat, makes its debut at this year’s parade, replacing the real animals, which had proven to be less than enthused about their participation—as were some frightened young spectators. Because parade organizers in these early years have no plans for deflating the balloons, they allow them to float away. This decision proves to be one that requires rethinking, as many of the balloons pop shortly after release. **1942-1944:** Like many major cultural events, the annual parade takes a hiatus during World War II. After the supply of natural rubber from Southeast Asia was cut off at the beginning of the war, the U.S. faced a major shortage. Consequently, the Macy’s balloons are deflated and donated to the government to support the war effort. The war also sees an increased demand for helium, which is required to inflate Navy patrol blimps, limiting its availability for less dire purposes. **1946:** The parade is televised locally for the first time. The following year, the parade would be broadcast to a national audience on NBC, the same network that broadcasts it today. Television, of course, would come to be the way by which millions of Americans experienced the larger-than-life balloons, if only on a smaller-than-life screen. **1957:** An already drenched crowd, watching the parade in inclement weather, gets even wetter when Popeye the Sailor’s hat fills with water and spills onto spectators. Though the balloon’s hat is remade to prevent a repeat occurrence, the same thing would happen five years later when rainwater that had collected in Donald Duck’s hat gave bystanders an impromptu cold shower. **1982:** Olive Oyl, Popeye’s damsel-in-distress girlfriend, becomes the first female character represented in balloon form in the Thanksgiving Day Parade. **1990:** Macy’s introduces a new spectacle (and a new word) with the “falloon”—a cold-air balloon that originates from a float in the parade (hence the portmanteau of “float” and “balloon”). The first falloons bring to life characters from _The_ _Wizard of Oz_ and Paddington Bear. **1997:** High winds cause a six-story Cat in the Hat balloon to collide with a lamppost, sending debris into the audience below. A 34-year-old Manhattan woman, the mother of an 8-month-old baby, sustains severe head injuries and enters a month-long coma. **2002:** Little Bill, the animated Nickelodeon character created by Bill Cosby, becomes the first African-American character depicted in a Macy’s Parade balloon. **2005:** Macy’s debuts the “Blue Sky Gallery,” a collection of balloons that aims to bring modern art to the masses. The series has highlighted work by artists like Jeff Koons, Takashi Murakami and Keith Haring (whose balloon was based on a work created in 1987, three years before Haring died). **2005:** Dora the Explorer, the animated Nickelodeon character, becomes the first Latina (or Latino) character rendered in a Thanksgiving Day Parade balloon. **2015:** At this year’s parade, the Angry Bird will make his debut and Snoopy will defend his record as the character who has appeared in the most parades (he’s creeping in on 40). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4117164/macys-thanksgiving-parade-1948/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4117164/macys-thanksgiving-parade-1948/"},"headline":"A Brief History of the Balloons in the Macy's Thanksgiving Day Parade","datePublished":"2015-11-25T13:00:17.000Z","dateModified":"2026-04-13T07:27:00.072Z","description":"From Felix the Cat in 1927 to Angry Birds in 2015","url":"https://time.com/4117164/macys-thanksgiving-parade-1948/","keywords":["holiday","Newsfeed","photography","LIFE Magazine","1948","Nina Leen","Thanksgiving"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta6e9c4c2009f955b/6988718df887dc783de935d2/151117-macys-thanksgiving-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta6e9c4c2009f955b/6988718df887dc783de935d2/151117-macys-thanksgiving-parade.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"1948 Macys Thanksgiving Day parade","caption":"1948 Macys Thanksgiving Day parade","creditText":"Nina Leen—The LIFE Picture Collection/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/holiday/","name":"holiday"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4117164/macys-thanksgiving-parade-1948/","name":"A Brief History of the Balloons in the Macy's Thanksgiving Day Parade"}}]}] ```