Mattel and Moschino are breaking down barriers with their Moschino Barbie by featuring a boy in a new ad.

In the ad (above), the boy and two girls excitedly talk about the new collector doll, donning an edgy all-black ensemble with gold jewelry as the cherry on top. “Moschino Barbie is so fierce!,” the boy exclaims, soon wrapping it all up with a super smooth wink.

Moschino Barbie was made available on Nov. 9 — along with an accompanying, exclusive eight-piece Moschino collection — and sold out almost instantly. “MOSCHINO BARBIE SOLD OUT IN LESS THAN AN HOUR ! WOW ! BARBIE AND I THANK U FOR ALL THE LOVE ! #MOSCHINOBARBIE,” Moschino creative director Jeremy Scott posted to his Instagram.

This article originally appeared on EW.com

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