--- title: Sainsbury's Christmas Ad Featuring Mog the Cat description: This year's offering features Mog the Cat, the feline made famous by Judith Kerr's popular children's book series. canonical: https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2015-11-12T21:03:39.000Z article:modified_time: 2026-08-04T07:47:56.394Z og:title: Watch a Cat Accidentally Save Christmas in This Heartwarming Ad og:description: Mog was made famous by a popular children's book series og:url: https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch a Cat Accidentally Save Christmas in This Heartwarming Ad twitter:description: Mog was made famous by a popular children's book series twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch a Cat Accidentally Save Christmas in This Heartwarming Ad ## Video: Internet Cats In Memoriam [Watch (HLS stream): Internet Cats In Memoriam](https://cdn.jwplayer.com/manifests/kSW3NzB4.m3u8) (0:44)  _Published 2014-01-31. TIME salutes the fallen felines of the internet in memory of Colonel Meow._  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Nov 12, 2015 9:03 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Nov 12, 2015 9:03 PM UTC A year after its [controversial ad](https://www.youtube.com/watch?v=NWF2JBb1bvM) depicting the 1914 Christmas Truce of WWI, Sainsbury’s has chosen to revive a beloved literary character to be the star of its holiday commercial. This year’s offering features Mog the Cat, the feline made famous by Judith Kerr’s popular children’s book series. The new ad is called “Mog’s Christmas Calamity” and shows the adorable cat accidentally causing a chain of mishaps that leads to the near ruin of her family’s Christmas celebration. Luckily, the family’s neighbors rally around them to repair the damage and save the holiday. The end of the clip features the slogan “Christmas is for sharing” and asks for people to donate to [Save The Children](http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.7084483/k.8F5A/Literacy%5FBoost.htm)‘s campaign to improve children’s literacy. See the full ad below: ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/"},"headline":"Watch a Cat Accidentally Save Christmas in This Heartwarming Ad","datePublished":"2015-11-12T21:03:39.000Z","dateModified":"2026-08-04T07:47:56.394Z","description":"Mog was made famous by a popular children's book series","url":"https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/","keywords":["Newsfeed","animals","cats","christmas","Holidays","Ads","advertisements"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/","name":"Watch a Cat Accidentally Save Christmas in This Heartwarming Ad"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Internet Cats In Memoriam","description":"TIME salutes the fallen felines of the internet in memory of Colonel Meow.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kSW3NzB4/poster.jpg?width=720","uploadDate":"2014-01-31T22:38:11.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kSW3NzB4.m3u8","embedUrl":"https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/","duration":"PT44S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4110706/sainsburys-christmas-ad-mog-the-cat/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```