TIME celebrities

Snoop Dogg Just Launched His Own Brand of Pot

The rapper said it was "truly the first mainstream cannabis brand in the world"

Snoop Dogg’s very own branded marijuana line, Leafs by Snoop, went on sale in Colorado on Tuesday.

The line includes eight different types of marijuana flower, including flavors like Lemon Pie, Northern Lights and Cali Kush, as well as edibles and concentrates.

“Leafs by Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,” Snoop said, according to the Cannabist. “LBS is blazing a trail for the industry.”

Snoop is no stranger to the marijuana business. A longtime weed advocate, Snoop launched his own marijuana-media company, Merry Jane, in September.

But Snoop can’t actually legally own the Leafs by Snoop brand as he isn’t a Colorado resident.

Instead the company Beyond Broadway, which operates under the moniker LivWell, will have official ownership and will be responsible for growing the marijuana plants and manufacturing the edibles and concentrate, according to the Cannabist.

Marijuana is legally available for recreational use in Alaska, Oregon, Washington and Colorado.

[The Cannabist]

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team