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title: Snoop Dogg Launches His Own Brand of Pot
description: Snoop Dogg&#x27;s very own branded marijuana line, Leafs by Snoop, went on sale in Colorado on Tuesday
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article:published_time: 2015-11-11T08:27:08.000Z
article:modified_time: 2026-04-13T07:26:49.337Z
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og:description: Leafs By Snoop, he said, was &quot;the first mainstream cannabis brand in the world.&quot;
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twitter:title: Snoop Dogg Just Launched His Own Brand of Pot
twitter:description: Leafs By Snoop, he said, was &quot;the first mainstream cannabis brand in the world.&quot;
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# Snoop Dogg Just Launched His Own Brand of Pot

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by 

[Joanna Plucinska](https://time.com/author/joanna-plucinska/)


## Joanna Plucinska


Nov 11, 2015 8:27 AM UTC

![1st US High Times Cannabis Cup](https://static.time.com/v3/assets/bltea6093859af6183b/blt1ad304949232ffd8/69887075428a9ef9bdcd006e/168899847.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Snoop Dogg exhales a cloud of marijuana smoke after the screening of his documentary Reincarnated at the Fillmore Auditorium on April 19, 2013 in Denver, Colorado

Snoop Dogg exhales a cloud of marijuana smoke after the screening of his documentary Reincarnated at the Fillmore Auditorium on April 19, 2013 in Denver, ColoradoSeth McConnell—Denver Post via Getty Images

by 

[Joanna Plucinska](https://time.com/author/joanna-plucinska/)


## Joanna Plucinska


Nov 11, 2015 8:27 AM UTC

Snoop Dogg’s very own [branded marijuana](http://www.thecannabist.co/2015/11/10/snoop-dogg-marijuana-leafs-by-snoop/43585/) line, [Leafs by Snoop](http://www.leafsbysnoop.com/#home-1), went on sale in Colorado on Tuesday.

The line includes eight different types of marijuana flower, [including flavors like](http://mashable.com/2015/11/10/snoop-dogg-weed-leafs-by-snoop/#AD0NY1vBmgqJ) Lemon Pie, Northern Lights and Cali Kush, as well as edibles and concentrates.

“Leafs by Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,” Snoop said, according to the Cannabist. “LBS is blazing a trail for the industry.”

Snoop is no stranger to the marijuana business. A longtime weed advocate, Snoop launched his own marijuana-media company, [Merry Jane](http://time.com/4043898/snoop-dogg-weed-marijuana-cannabis-techcrunch-tech-companies/), in September.

But Snoop can’t actually legally own the Leafs by Snoop brand as he isn’t a Colorado resident.

Instead the company Beyond Broadway, which operates under the moniker LivWell, will have official ownership and will be responsible for growing the marijuana plants and manufacturing the edibles and concentrate, according to the [Cannabist](http://www.thecannabist.co/2015/11/10/snoop-dogg-marijuana-leafs-by-snoop/43585/).

[Marijuana is legally available](http://mic.com/articles/126303/where-is-marijuana-legal-in-the-united-states-list-of-recreational-and-medicinal-states) for recreational use in Alaska, Oregon, Washington and Colorado.

\[[_The Cannabist_](http://www.thecannabist.co/2015/11/10/snoop-dogg-marijuana-leafs-by-snoop/43585/)\]

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