--- title: New 'Baby Got PAC' Super PAC to Back Marco Rubio description: John Jordan, the multi-millionaire Jordan Winery owner and Republican donor, is formally backing Florida Sen. Marco Rubio. canonical: https://time.com/4106999/marco-rubio-super-pac-john-jordan-winery/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2015-11-10T20:42:00.000Z article:modified_time: 2026-08-19T07:46:55.605Z article:section: Politics og:title: New 'Baby Got PAC' Super PAC to Back Marco Rubio og:description: With a reference to a Sir Mix-a-Lot song. og:url: https://time.com/4106999/marco-rubio-super-pac-john-jordan-winery/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2add7918d2ef9c89/6988705f0b72e31e116e6bfc/marco-rubio-super-pac.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Senator Marco Rubio, a Republican from Florida and 2016 presidential candidate, speaks during a campaign rally at the Country Springs Hotel in Pewaukee, Wisconsin, U.S., on Monday, Nov. 9, 2015. og:type: article twitter:card: summary_large_image twitter:title: New 'Baby Got PAC' Super PAC to Back Marco Rubio twitter:description: With a reference to a Sir Mix-a-Lot song. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2add7918d2ef9c89/6988705f0b72e31e116e6bfc/marco-rubio-super-pac.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # New 'Baby Got PAC' Super PAC to Back Marco Rubio > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Nov 10, 2015 8:42 PM UTC  Senator Marco Rubio, a Republican from Florida and 2016 presidential candidate, speaks during a campaign rally at the Country Springs Hotel in Pewaukee, Wisconsin, U.S., on Monday, Nov. 9, 2015. Senator Marco Rubio, a Republican from Florida and 2016 presidential candidate, speaks during a campaign rally at the Country Springs Hotel in Pewaukee, Wisconsin, U.S., on Monday, Nov. 9, 2015. Bloomberg—Bloomberg via Getty Images by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Nov 10, 2015 8:42 PM UTC John Jordan, the multi-millionaire Jordan Winery owner and Republican donor, is formally backing Florida Sen. Marco Rubio with a new super PAC, named “Baby Got PAC,” he emailed Tuesday. The group’s inaugural ad’s script seeks to mimic the dilemma facing many GOP voters, who are confounded by the massive field, tantalized by the outsiders’ appeal, but at the end of the day simply want to defeat Clinton next fall. The ad, airing initially on Fox Business Network before Tuesday’s debate, seeks to boost Rubio by declaring him the candidate most feared by former Secretary of State Hillary Clinton. Jordan said the group will also promote the 60-second spot online. Developed with GOP consultant Rick Wilson, the spot opens by highlighting voters’ frustration with Washington, followed by the narrator stating: “So when we started to make this ad, we had to decide which conservative candidate for president to support.” Panning past outsider favorites Texas Sen. Ted Cruz, business mogul Donald Trump and retired neurosurgeon Ben Carson, the narrator continues: “So you know who we asked? Hillary Clinton and the Democrats.” Quoting media clips noting Clinton supporters’ concerns running against the dynamic younger Republican, the narrator says over a photo of Rubio, “When the media and the Democrats tell you who they’re afraid to run against—that tells us all we need to know.” Jordan is unique among the GOP donor class, taking a hands-on role in selecting which candidates and issues he supports, as well as the scripting, filming, and distribution of his ads. “There are two kinds of donors generally, those looking for influence, like corporations, and Ideological donors who fall in love with the candidate,” he told TIME earlier this year. “I’m neither of those things.” His goal, he says, is simply to increase the odds of a Republican winning the White House. “We can’t fix the policies unless we win,” he said in July. “Right now Republicans aren’t writing any laws. We need to win, that’s what I’m focused on.” In 2014, a group Jordan founded, Americans for Shared Prosperity, released a [controversial dating ](http://dailycaller.com/2014/09/29/why-i-produced-the-obama-dating-profile-ad/)[website-themed ad](https://www.youtube.com/watch?v=JNwCDIGuMK4) aimed at women that compared voting for President Barack Obama in 2008 to “falling in love.” The new group, named in homage to the 1990s rap song by Sir Mix-a-Lot, was formed Nov. 3, according to Federal Election Commission and Internet registration records. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4106999/marco-rubio-super-pac-john-jordan-winery/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4106999/marco-rubio-super-pac-john-jordan-winery/"},"headline":"New 'Baby Got PAC' Super PAC to Back Marco Rubio","datePublished":"2015-11-10T20:42:00.000Z","dateModified":"2026-08-19T07:46:55.605Z","description":"John Jordan, the multi-millionaire Jordan Winery owner and Republican donor, is formally backing Florida Sen. 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