--- description: The "Obsessive Christmas Disorder" has drawn a negative response title: Target Facing Backlash Over 'Obsessive Christmas Disorder' Sweater image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # Target Facing Backlash Over 'Obsessive Christmas Disorder' Sweater by [Maya Rhodan](/author/maya-rhodan/) ## Maya Rhodan Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 13, 2023 11:02 PM CUTPublished: Nov 10, 2015 12:41 PM CUT by [Maya Rhodan](/author/maya-rhodan/) ## Maya Rhodan Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 13, 2023 11:02 PM CUTPublished: Nov 10, 2015 12:41 PM CUT [Target](http://www.target.com/p/ocd-ugly-christmas-sweater-red-awake/-/A-21511384#prodSlot=medium%5F1%5F38&term=holiday+sweater?clkid=d1fbc006Nd241484eb947fe663fbe12ea&lnm=81938&afid=Skimbit+Ltd.&ref=tgt%5Fadv%5Fxasd0002 "undefined") is marketing one of this season’s Christmas sweaters as “ugly” and some customers agree—but perhaps not for the reason the retail giant had hoped. Target is selling a red “OCD: Obsessive Christmas Disorder,” sweater, one of a line of “ugly” sweaters designed for trendy holiday parties at which revelers don their dullest duds. But many consumers are upset by the message. Making light of obsessive compulsive disorder—which affects about 2.2 million American adults, according to the [National Institute of Mental Health](http://www.nimh.nih.gov/health/topics/obsessive-compulsive-disorder-ocd/index.shtml "undefined")—they say, is not cute or funny. > [](https://twitter.com/%5Fbluelightblue%5F/status/658705358878216192) > [](https://twitter.com/garrulouskate/status/659816366954962944) > [](https://twitter.com/Beccajane%5F27/status/663158975840575488) > [](https://twitter.com/ReignMurphy/status/658320460719915008) AdWeek [reports](http://www.adweek.com/news/advertising-branding/consumers-arent-happy-target-sweater-makes-light-obsessive-compulsive-disorder-168038 "undefined") that Target is just one of a number of stores that are marketing the phrase this holiday season. A number of consumers also spotted [“OCD” items](http://shop.crackerbarrel.com/Light-Up-Burlap-Wall-Decor/dp/B013GY37YC "undefined") at the restaurant Cracker Barrel. In an email to TIME, a Target spokesperson said “We never want to disappoint our guests and we apologize for any discomfort. We currently do not have plans to remove this sweater.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4106089/target-obsessive-christmas-disorder-sweater/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4106089/target-obsessive-christmas-disorder-sweater/"},"headline":"Target Facing Backlash Over 'Obsessive Christmas Disorder' Sweater","datePublished":"2015-11-10T12:41:01.000Z","dateModified":"2023-12-13T23:02:19.000Z","description":"The \"OCD\" sweater is currently on sale at Target stores","url":"https://time.com/4106089/target-obsessive-christmas-disorder-sweater/","keywords":["Retail","Shopping","Target","Business topic","stores","holiday shopping"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/retail/","name":"Retail"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4106089/target-obsessive-christmas-disorder-sweater/","name":"Target Facing Backlash Over 'Obsessive Christmas Disorder' Sweater"}}]}] ```