--- title: Lionsgate YouTube Pranksters Movie description: Movie about YouTube pranksters Roman Atwood, Dennis Roady, and Vitaly due out early 2016 canonical: https://time.com/4102845/lionsgate-youtube-pranksters-movie/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-11-06T18:39:04.000Z article:modified_time: 2026-08-04T08:06:32.234Z og:title: Lionsgate YouTube Pranksters Movie og:description: Movie about YouTube pranksters Roman Atwood, Dennis Roady, and Vitaly due out early 2016 og:url: https://time.com/4102845/lionsgate-youtube-pranksters-movie/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Lionsgate YouTube Pranksters Movie twitter:description: Movie about YouTube pranksters Roman Atwood, Dennis Roady, and Vitaly due out early 2016 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Lionsgate Picks Up Movie About YouTube Pranksters > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: 5 Elements of A Viral Video [Watch (HLS stream): 5 Elements of A Viral Video](https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8) (1:31)  _Published 2015-06-22. 5 Elements of A Viral Video_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Nov 6, 2015 6:39 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Nov 6, 2015 6:39 PM UTC YouTube’s craziest pranks are bound to look even more outrageous on the big screen. Lionsgate has acquired worldwide distribution rights for _Natural Born Pranksters,_ a movie starring some of the most famous mischief makers on the Internet, Roman Atwood, Vitaly Zdorovetskiy and Dennis Roady, according to [_Variety_](http://variety.com/2015/digital/news/lionsgate-natural-born-pranksters-youtube-vitalyzdtv-roman-atwood-dennis-roady-1201635155/) and [_The Hollywood Reporter_](http://www.hollywoodreporter.com/news/lionsgate-acquires-collective-digital-studios-837614)_._ YouTube comedian Jenna Marbles is also expected to have a cameo in the film, which is set to be released in theaters and video on demand in early 2016, [_The Wrap_ reports](http://www.thewrap.com/lionsgate-acquires-worldwide-rights-to-digital-studios-natural-born-pranksters/). Zdorovetskiy, whose YouTube channel boasts more than 8.7 million subscribers and over 1.1 billion views, previously made headlines worldwide when he stripped and ran onto the field during the 2014 World Cup final between Argentina and Germany to try and kiss a German player. Atwood, whose YouTube channel also boasts 1.1 billion views and about 7.6 million subscribers, has been called “YouTube’s most appalling prankster” for pranks in which he convinces his girlfriend into thinking their kid is dead. Roady’s similar eyebrow-raising stunts have included putting laxatives in “Rice Krispie treats” batter (viewed over 4.6 million times), and most famously, [doctoring photos](http://www.detroitnews.com/story/business/autos/detroit-auto-show/2015/01/29/prankster-detroit-auto-show/22525203/) of vehicles at an auto show in Detroit to make them seem like they have been scratched or dented. The movie is the latest example of Hollywood taking note of the power and influence of YouTube stars. Some, like the comedy duo known as [“Smosh,”](http://fortune.com/2015/08/25/netflix-teens/) have landed movie deals with Netflix, as some [marketing surveys](http://adage.com/article/digital/female-youtube-stars-carry-clout-mainstream-celebs/301119/) have shown these Internet celebrities may have more clout than the mainstream actors and actresses. ## Transcript [ NOISE ] What makes a video go viral? Here's our guess. Mishka, I love you. [ NOISE ] Number one, cute animals. [ LAUGH ] Charlie, Charlie bit me. [ MUSIC ] [ FOREIGN ] [ MUSIC ] [ UNKNOWN ], we're going to Disneyland. Oh, my god. Number two, cute kids. [ MUSIC ] [ MUSIC ] [ MUSIC ] Number 3, remixes. [ MUSIC ] Whoa, oh my God, oh my God. [ LAUGH ] Oh my God. Whoo. Number four, spontaneity. Look at all those Number five. Cute kids and cute animals. Put this all together and it will certainly end up on your Facebook feed. 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