--- title: Ben Carson Releases Rapping Radio Ad description: Ben Carson has found what he thinks will be a winning way to get his message out to young black voters: rap to them canonical: https://time.com/4101377/ben-carson-rap-radio-ad/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2015-11-05T15:17:37.000Z article:modified_time: 2026-08-19T07:46:56.132Z article:section: Politics og:title: Listen to Ben Carson's Rapping Radio Ad og:description: "Vote and support Ben Carson, for our next president, it'd be awesome" og:url: https://time.com/4101377/ben-carson-rap-radio-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt634ddffec7189258/69886fc1cf40a89109c40839/ben-carson-radio-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Presidential Candidate Ben Carson og:type: article twitter:card: summary_large_image twitter:title: Listen to Ben Carson's Rapping Radio Ad twitter:description: "Vote and support Ben Carson, for our next president, it'd be awesome" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt634ddffec7189258/69886fc1cf40a89109c40839/ben-carson-radio-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Listen to Ben Carson's Rapping Radio Ad > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=2fb2ab9d-abe7-443e-94b0-76aa1f59f096&cr=time-nl-dcbrief-2026q3-v1)  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Nov 5, 2015 3:17 PM UTC  Republican presidential candidate, Ben Carson speaks during a news conference before a campaign event at Colorado Christian University on Oct. 29, 2015 in Lakewood, Colo. Republican presidential candidate, Ben Carson speaks during a news conference before a campaign event at Colorado Christian University on Oct. 29, 2015 in Lakewood, Colo. Justin Sullivan—Getty Images  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Nov 5, 2015 3:17 PM UTC _This article has been enhanced with interactive sound clips. To hear the radio commercial, click the phrase highlighted in red._ Ben Carson has found what he thinks will be a winning way to get his message out to young black voters: rap to them. Called “Freedom,” soundFile=https://time.com/wp-content/uploads/2015/11/aspiring-mogul-60-second-ad-2-disclaimer-2.mp3| startPosition=0| endPosition=58000| content=the 60 second rap by the rapper Aspiring Mogul contains bits of Carson speaking throughout. “Heal (vote, vote)/ Inspire (vote, vote) / Revive (vote, vote)/ Ben Carson 2016, vote and support Ben Carson, for our next president, it’d be awesome,” Aspiring Mogul raps. “Freedom is not free and we must fight for it every day. Every one of us must fight for us because we are fighting for our children and the next generation,” Carson says, mixed in with the rap. The campaign said the ad is targeted towards young, black voters: “Reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election,” Campaign spokesman Doug Watts [told ABC News](http://abcnews.go.com/Politics/listen-ben-carsons-rap-ad-aimed-african-american/story?id=34988082). “They need to get involved and express their voice through their vote.” The $150,000 radio ad buy to air Friday in eight markets, ABC reports. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4101377/ben-carson-rap-radio-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4101377/ben-carson-rap-radio-ad/"},"headline":"Listen to Ben Carson's Rapping Radio Ad","datePublished":"2015-11-05T15:17:37.000Z","dateModified":"2026-08-19T07:46:56.132Z","description":"\"Ben Carson 2016, vote and support Ben Carson, for our next president, it'd be awesome\"","url":"https://time.com/4101377/ben-carson-rap-radio-ad/","keywords":["2016 Election","2016 Election","Dr. Benjamin S. 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