McDonald’s will be launching it’s thickest patty ever in the U.K. in a bid to prevent gourmet burger joints, like Shake Shack and Five Guys, from taking a bite out of their business.
The patty is a part of their Signature Collection of gourmet hamburgers, reports CNN. Each of the new patties will be made to order as they are thicker than the typical McDonald’s burger.
The Signature Collection will be launched on Wednesday in London and other parts of the U.K., with a nationwide roll out planned for next year. If they are a hit, McDonald’s might consider launching the new burgers in the U.S.
It was not clear exactly how thick the new burgers would be.
Read more: 5 Things to Know About McDonald’s All-Day Breakfast
“They told us they wanted thicker beef patties, high quality ingredients and freshly prepared,” McDonald’s U.K. food development director Duncan Cruttenden said in a statement. “We’ve crafted a range that is a truly exciting permanent addition to our menu.”
McDonald’s Signature premium burger on a brioche-style bun will cost around $7 and $9.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- Stop Looking for Your Forever Home
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com