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---
description: This week&#x27;s TIME cover story about meat is part of a long history of food coverage at the magazine
title: War on Delicious: TIME Magazine Cover Stories on Food
image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3c3de407bcc127f0/69886e94196cf47e7d038bb7/1101721218_400.jpg?branch=production&amp;width=828&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3c3de407bcc127f0/69886e94196cf47e7d038bb7/1101721218_400.jpg?branch=production&width=828&quality=75&auto=webp&crop=16:9)

* [History](/section/history/)  
## History  

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# The War on Delicious and 19 Other TIME Magazine Food Covers


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Lily Rothman](/author/lily-rothman/)


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=96&quality=75&auto=webp)

## Lily Rothman


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Rothman is managing editor at TIME.

Updated: Dec 13, 2023 11:44 PM CUTPublished: Oct 29, 2015 10:00 AM CUT

![Dec. 18, 1972](https://static.time.com/v3/assets/bltea6093859af6183b/blt3c3de407bcc127f0/69886e94196cf47e7d038bb7/1101721218_400.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

The Dec. 18, 1972, cover of TIME

The Dec. 18, 1972, cover of TIMECover Credit: ROB CRANDALL

![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Lily Rothman](/author/lily-rothman/)


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=96&quality=75&auto=webp)

## Lily Rothman


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Rothman is managing editor at TIME.

Updated: Dec 13, 2023 11:44 PM CUTPublished: Oct 29, 2015 10:00 AM CUT

No carbs or no fat? Local or organic? Vegetarian or carnivore?

These and many other questions have been the subject of more than a dozen TIME cover stories over the years, including this week’s look at the latest science about the potential harms of a diet heavy in red and processed meat. ([Read, “The War on Delicious” here.](http://time.com/magazine "undefined")) Though that diet is, to some, a beloved American tradition—and, to others, merely delicious—it’s more clear than ever that there’s reason to reconsider it. Or, as TIME’s Dec. 18, 1972, cover declared it: “Eating May Not Be Good for You.”

[**_Read the “War on Delicious” and the rest of the Nov. 9 issue of TIME here._**](http://time.com/magazine "undefined")

**_See TIME’s food coverage over the years,_** [**_here in the TIME Vault_**](http://time.com/vault/subject/food-drink/ "undefined")

### Pro-Sugar Ads From the '60s and '70s

![A pro-sugar ad that appeared in the Aug. 14, 1964, issue of TIME<br><br>In a "note to mothers," the ad explains that no-sugar drinks could not provide children with the energy they need.](https://static.time.com/v3/assets/bltea6093859af6183b/blt2126bf2c3ae8440e/69886e53e20a870ebca8de85/19640814-11.jpeg?branch=production&width=2400&quality=75&auto=webp)

A pro-sugar ad that appeared in the Aug. 14, 1964, issue of TIMEIn a "note to mothers," the ad explains that no-sugar drinks could not provide children with the energy they need. Sugar Information

![A pro-sugar ad that appeared in the July 25, 1969, issue of TIME<br><br>A little sugar before a meal—"in a soft drink, or a candy bar"—curbs cravings that can lead to overeating.](https://static.time.com/v3/assets/bltea6093859af6183b/blt1a0303c8b404b277/69886e54cd1bbad4736fdd40/19690725-5.jpg?branch=production&width=2400&quality=75&auto=webp)

A pro-sugar ad that appeared in the July 25, 1969, issue of TIMEA little sugar before a meal—"in a soft drink, or a candy bar"—curbs cravings that can lead to overeating. Sugar Information

![A pro-sugar ad that appeared in the Oct. 10, 1969, issue of TIME<br><br>"I think of sugar as extra willpower," says the man in this ad.](https://static.time.com/v3/assets/bltea6093859af6183b/blt04381dd23d9ab726/69886e542dce0151a69e6329/19691010.jpeg?branch=production&width=2400&quality=75&auto=webp)

A pro-sugar ad that appeared in the Oct. 10, 1969, issue of TIME"I think of sugar as extra willpower," says the man in this ad. Sugar Information

![A pro-sugar ad that appeared in the May 10, 1971, issue of TIME<br><br>An ice cream cone before lunch keeps you energized, giving you the power to eat less during the meal. ](https://static.time.com/v3/assets/bltea6093859af6183b/blte64ec92f2b7033a6/69886e540a4a22cac79c6c09/19710510.jpeg?branch=production&width=2400&quality=75&auto=webp)

A pro-sugar ad that appeared in the May 10, 1971, issue of TIMEAn ice cream cone before lunch keeps you energized, giving you the power to eat less during the meal. Sugar Information

![A pro-sugar ad that appeared in the Aug. 30, 1971, issue of TIME<br><br>If your friends are avoiding sugar for health reasons, this ad asks, how does that make sense? After all, kids eat lots of sugar and stay thin. ](https://static.time.com/v3/assets/bltea6093859af6183b/blt3ebb17422ed844ae/69886e550a4a2284d29c6c0d/19710830-18.jpg?branch=production&width=2400&quality=75&auto=webp)

A pro-sugar ad that appeared in the Aug. 30, 1971, issue of TIMEIf your friends are avoiding sugar for health reasons, this ad asks, how does that make sense? After all, kids eat lots of sugar and stay thin. Sugar Information

![A pro-sugar ad that appeared in the Dec. 11, 1972, issue of TIME<br><br>Sugar helps kids, this campaign informs readers, by providing energy and "a sense of satisfaction and well-being."](https://static.time.com/v3/assets/bltea6093859af6183b/blt8894945462b086a9/69886e55428a9e50bcccfcca/19721211-156.jpeg?branch=production&width=2400&quality=75&auto=webp)

A pro-sugar ad that appeared in the Dec. 11, 1972, issue of TIMESugar helps kids, this campaign informs readers, by providing energy and "a sense of satisfaction and well-being." Sugar Information


![The War on Delicious Bacon Time Magazine Cover](https://static.time.com/v3/assets/bltea6093859af6183b/blt39580effce7bdb5c/69886e90428a9e1961ccfd41/bacon-final.jpg?branch=production&width=3840&quality=75&auto=webp)

TIME Photo-Illustration. Bacon: Donald Erickson–Getty Images

![June 23, 2014](https://static.time.com/v3/assets/bltea6093859af6183b/bltcbc2477ad4a6e984/69886ec15f570fe096b1e17a/butter.jpeg?branch=production&width=2400&quality=75&auto=webp)

The June 23, 2014, cover of TIME Photograph by Mitchell Feinberg for TIME

![Dec. 3, 2012](https://static.time.com/v3/assets/bltea6093859af6183b/bltb7ab11b270856b4d/69886e93bc6cfc74f23da211/1101121203_600.jpg?branch=production&width=1200&quality=75&auto=webp)

The Dec. 3, 2012, cover of TIME Cover Credit: PHOTOGRAPH BY DWIGHT ESCHLIMAN FOR TIME. FOOD STYLING BY KEVIN CRAFTS.


![Sep. 12, 2011](https://static.time.com/v3/assets/bltea6093859af6183b/bltce17532b2c0fb726/69886e93cf40a81750c4063d/1101110912_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Sep. 12, 2011, cover of TIME Cover Credit: PHOTOGRAPH BY BARTHOLOMEW COOKE FOR TIME

![Aug. 31, 2009](https://static.time.com/v3/assets/bltea6093859af6183b/bltfd6f09127bf5a245/69886e980a4a2259d49c6c7c/1101090831_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Aug. 31, 2009, cover of TIME Cover Credit: PHOTOGRAPH FOR TIME BY BILL KALIS. INSETS, FROM LEFT: SAUL LOEB/AFP/GETTY; JOHN UELAND FOR TIME.

![Mar. 12, 2007](https://static.time.com/v3/assets/bltea6093859af6183b/blt217214469c54c460/69886e95e20a877bb2a8df08/1101070312_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Mar. 12, 2007, cover of TIME Cover Credit: PHOTOGRAPH BY ERIC ANTHONY JOHNSON/STOCKFOOD


![May 3, 2004](https://static.time.com/v3/assets/bltea6093859af6183b/blt4cc1ef44ad669112/69886e953c16390fc545a709/1101040503_400.jpg?branch=production&width=828&quality=75&auto=webp)

The May 3, 2004, cover of TIME Cover Credit: AARON GOODMAN

![Oct. 20, 2003](https://static.time.com/v3/assets/bltea6093859af6183b/blta72fdf55c5bb99aa/69886e97a988ca4bc46b5079/1101031020_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Oct. 20, 2003, cover of TIME Cover Credit: AARON GOODMAN

![Sep. 2, 2002](https://static.time.com/v3/assets/bltea6093859af6183b/blt49d5ed98e523c508/69886e98ab6d771bc86a6e38/1101020902_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Sep. 2, 2002, cover of TIME TIME


![July 15, 2002](https://static.time.com/v3/assets/bltea6093859af6183b/blt4d0678839d6e7e49/69886e93cd1bba3dab6fdd90/1101020715_400.jpg?branch=production&width=828&quality=75&auto=webp)

The July 15, 2002, cover of TIME TIME

![Nov. 1, 1999](https://static.time.com/v3/assets/bltea6093859af6183b/blt92ac303e9b0e26e8/69886e942dce0133459e6388/1101991101_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Nov. 1, 1999, cover of TIME TIME

![Jan. 8, 1996](https://static.time.com/v3/assets/bltea6093859af6183b/blt457571f975485c04/69886e93a988ca08816b5073/1101960108_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Jan. 8, 1996, cover of TIME Cover Credit: MICHAEL EASTMAN & CLARK KINCAID


![July 15, 1991](https://static.time.com/v3/assets/bltea6093859af6183b/blt86f5650193812d7a/69886e940b72e391756e68a3/1101910715_400.jpg?branch=production&width=828&quality=75&auto=webp)

The July 15, 1991, cover of TIME Cover Credit: MATTHEW KLEIN

![Mar. 27, 1989](https://static.time.com/v3/assets/bltea6093859af6183b/blt8e73a5a2175f7e83/69886e94bc6cfc9da33da219/1101890327_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Mar. 27, 1989, cover of TIME Cover Credit: MATTHEW KLEIN

![Aug. 26, 1985](https://static.time.com/v3/assets/bltea6093859af6183b/blt5aabf81212108ed7/69886e923c16391a2b45a700/1101850826_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Aug. 26, 1985, cover of TIME Cover Credit: MATTHEW KLEIN


![Mar. 26, 1984](https://static.time.com/v3/assets/bltea6093859af6183b/bltb3f2f58d5f51bd58/69886e94f887dc794de93109/1101840326_4001.jpg?branch=production&width=828&quality=75&auto=webp)

The Mar. 26, 1984, cover of TIME Cover Credit: ANDREW UNANGST

![Mar. 15, 1982](https://static.time.com/v3/assets/bltea6093859af6183b/bltf1024c2b823c4fb8/69886e93bc6cfc70c93da215/1101820315_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Mar. 15, 1982, cover of TIME TIME

![Aug. 10, 1981](https://static.time.com/v3/assets/bltea6093859af6183b/blt85235c5ff8abac5a/69886e953c1639816245a705/1101810810_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Aug. 10, 1981, cover of TIME Cover Credit: HENRY WOLF


![Dec. 19, 1977](https://static.time.com/v3/assets/bltea6093859af6183b/blt1e40c7bf945b3b1c/69886e93f887dc1e80e93105/1101771219_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Dec. 19, 1977, cover of TIME TIME

![Dec. 18, 1972](https://static.time.com/v3/assets/bltea6093859af6183b/blt3c3de407bcc127f0/69886e94196cf47e7d038bb7/1101721218_400.jpg?branch=production&width=828&quality=75&auto=webp)

The Dec. 18, 1972, cover of TIME Cover Credit: ROB CRANDALL

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