--- title: Hosting SNL Could Hurt Donald Trump With Voters description: NBC’s choice is helping unite Latinos in opposition to the candidate canonical: https://time.com/4090584/donald-trump-snl-latino-vote/ author: TIME article:opinion: true article:content_tier: free article:published_time: 2015-11-04T14:35:44.000Z article:modified_time: 2026-02-22T12:08:41.819Z article:section: Ideas og:title: Hosting SNL Could Hurt Donald Trump With Voters og:description: NBC’s choice is helping unite Latinos in opposition to the candidate og:url: https://time.com/4090584/donald-trump-snl-latino-vote/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc0a25696c7124d/69886ea3cf40a8c7d7c4065d/gop-debate-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5184 og:image:height: 2916 og:image:alt: Presidential candidate Donald Trump attends the fight between Gennady Golovkin against David Lemieux for their WBA/WBC interim/IBF middleweight title unification bout at Madison Square Garden on Oct. 17, 2015 in New York City. og:type: article twitter:card: summary_large_image twitter:title: Hosting SNL Could Hurt Donald Trump With Voters twitter:description: NBC’s choice is helping unite Latinos in opposition to the candidate twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc0a25696c7124d/69886ea3cf40a8c7d7c4065d/gop-debate-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Hosting SNL Could Hurt Donald Trump With Voters > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=35560392-dd68-4649-935e-75732cca9ba4&cr=time-nl-network-2026q3-v1) by [Sergio I. Garcia-Rios](https://time.com/author/sergio-i-garcia-rios/) ## Sergio I. Garcia-Rios Nov 4, 2015 2:35 PM UTC  Presidential candidate Donald Trump attends the fight between Gennady Golovkin against David Lemieux for their WBA/WBC interim/IBF middleweight title unification bout at Madison Square Garden on Oct. 17, 2015 in New York City. Presidential candidate Donald Trump attends the fight between Gennady Golovkin against David Lemieux for their WBA/WBC interim/IBF middleweight title unification bout at Madison Square Garden on Oct. 17, 2015 in New York City. Al Bello—Getty Images by [Sergio I. Garcia-Rios](https://time.com/author/sergio-i-garcia-rios/) ## Sergio I. Garcia-Rios Nov 4, 2015 2:35 PM UTC It is now well-known where GOP presidential candidate Donald Trump stands on immigration: He has called Mexicans [“rapists” and criminals](http://time.com/3923128/donald-trump-announcement-speech/) and has emphasized his plan to build a wall on the Mexican border. It’s less clear where NBC stands on Trump: A wave of Latino disapproval led NBC to dump him as host of its _Celebrity Apprentice_ series and drop its participation in Trump’s _Miss USA_ and _Miss Universe_ pageants. But now the “The Donald” has made an [appearance](http://time.com/4032423/donald-trump-jimmy-fallon/) on _The Tonight Show with Jimmy Fallon_ and is scheduled to be the host for _Saturday Night Live_ this week. NBC’s inconsistency shouldn’t surprise anyone: After all, Trump has been pointed as one of the the main reasons behind record [ratings](http://money.cnn.com/2015/08/07/media/gop-debate-fox-news-ratings/) for the GOP debates. But this flip-flopping also reminds of something bigger, which Rep. Luis Gutierrez, speaking on the House floor, poignantly [pointed out](http://www.mediaite.com/tv/dem-rep-rips-snl-if-trump-attacked-gays-the-way-he-did-mexicans-would-they-let-him-host/): “If Donald Trump had said gays and lesbians were murders and raping Americans, would he get to host the show?” The answer to this question is obviously complicated. Make no mistake, discrimination against gays and lesbians continues today and is unacceptable. But general perception about discrimination gives an extra layer of context to the discrimination against Latinos—it is not always seen as problem by the broader community. Data from the non-Latino sub-sample in the [American National Election Studies](http://www.electionstudies.org/) in 2012 showed that when about 4,900 eligible voters were asked whether Latinos face discrimination only 8.75% said that Latinos do face a great deal of discrimination. Conversely, when asked about gays and lesbians 20.2% claimed that gays and lesbians face a great deal of discrimination. In fact, only 67% stated that Latinos face discrimination at all whereas 90% stated that gays and lesbians face some type of discrimination. Of course, it shouldn’t be a question of which group faces more discrimination. But this data does highlight a dangerous perception toward Latinos that may reflect what many media outlets and political actors believe. NBC’s decision to feature Trump as host of SNL also shows the extent to which Latino unity grows and persists. The National Hispanic Leadership Agenda, a nonpartisan association of major Hispanic national organizations and distinguished Hispanic leaders from all over the nation, sent a letter to the television network [stating](http://www.ew.com/article/2015/10/18/donald-trump-snl-letter-petition): “We are appalled that you would enable Trump’s hateful speech for nothing less than a ratings ploy and ask that you rescind the SNL invitation.” Groups including the [National Council of La Raza](http://www.nclr.org/about-us/media/press/releases/trump-snl-101315), [MoveOn.org](http://pac.petitions.moveon.org/americasvoice/sign/no-room-for-hate-on-saturday) and [America’s Voice](http://americasvoice.org/blog/over-125000-people-ask-nbc-to-dump-donald-trump-as-host-of-snl/) also have campaigns targeting NBC, and most recently the [Congressional Hispanic Caucus](http://time.com/4096878/donald-trump-saturday-night-live-snl/) have officially come out in opposition to Trump hosting the show. The GOP should take note: According to a study of the 2012 election I published in Political Research Quarterly, one of the largest factors affecting the Latino vote in favor of Obama was Mitt Romney’s comments that illegal immigrants should “self-deport.” In my [research](http://www.sergiogarciarios.com/#!research/c1han), using a large, historic range of survey data from 1960 to 2006 I also found that when faced with discrimination, such as Trump’s comments, Latino identity is embraced at higher rates and results in greater political action. NBC might not cancel Trump’s appearance on SNL. Ratings are ratings, after all. But the fact that Latinos across all ideological lines are reacting so strongly and are staying united says more about Trump’s chances for election in 2016\. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4090584/donald-trump-snl-latino-vote/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4090584/donald-trump-snl-latino-vote/"},"headline":"Hosting SNL Could Hurt Donald Trump With Voters","datePublished":"2015-11-04T14:35:44.000Z","dateModified":"2026-02-22T12:08:41.819Z","description":"NBC’s choice is helping unite Latinos in opposition to the candidate","url":"https://time.com/4090584/donald-trump-snl-latino-vote/","keywords":["politics"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc0a25696c7124d/69886ea3cf40a8c7d7c4065d/gop-debate-donald-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sergio I. 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