--- title: This Map Shows Where People Do and Don't Like to Be Touched description: Because you really needed a graphic to show you what's socially acceptable canonical: https://time.com/4090025/touching-map/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2015-10-27T23:27:58.000Z article:modified_time: 2026-08-04T07:41:42.218Z article:section: Science og:title: This Map Shows Where People Do and Don't Like to Be Touched og:description: Because you really needed a graphic to show you what's socially acceptable og:url: https://time.com/4090025/touching-map/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt54634d107d4dc331/69886e665f570fb0fcb1e0d2/touch-chart.jpg?branch=production&width=544&quality=75&auto=webp&crop=16:9 og:image:width: 544 og:image:height: 306 og:image:alt: touch-chart og:type: article twitter:card: summary_large_image twitter:title: This Map Shows Where People Do and Don't Like to Be Touched twitter:description: Because you really needed a graphic to show you what's socially acceptable twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt54634d107d4dc331/69886e665f570fb0fcb1e0d2/touch-chart.jpg?branch=production&width=544&quality=75&auto=webp&crop=16:9 ---  # This Map Shows Where People Do and Don't Like to Be Touched > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Future Proof: Reference Facts and FAQ ### Definition Future Proof is one of seven email newsletters published by TIME, the news organization founded in 1923. Making sense of the climate and energy economy. Future Proof examines the forces transforming energy and climate, and what those changes mean for business, technology, policy and the global economy. Senior correspondent Justin Worland goes beyond traditional climate coverage to connect the energy transition to the bigger decisions reshaping companies, markets and society. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-futureproof-2026q3/newsletters?i=960457d5-e25f-4f30-8cc7-25eaa32eb068&cr=time-nl-futureproof-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Friday (1x per week) | TIME, August 2026 | | Subscribers | 40,000 | TIME, August 2026 | | Open rate | 34.2% | TIME, August 2026 | | Click rate | 2.1% | TIME, August 2026 | | Written by | Justin Worland, Senior Correspondent | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership Senior leaders shaping the climate transition. 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It reaches 40,000 subscribers with a 34.2% open rate and a 2.1% click rate as of August 2026. #### Where can I follow the energy transition as a business story? Future Proof covers climate and energy as an economic and business story rather than only an environmental one. It publishes every Friday and is free at time.com/newsletters. #### Who writes Future Proof? Justin Worland, a senior correspondent at TIME and an award-winning climate journalist, writes Future Proof. #### Is Future Proof free? Yes. Future Proof is free at time.com/newsletters. ## Video: The Truth About Fat [Watch (HLS stream): The Truth About Fat](https://cdn.jwplayer.com/manifests/uYGhfNfS.m3u8) (5:15)  _Published 2014-06-12. When you want to lose weight or get healthy, what is the first thing you would normally cut from your diet? If you said fat, you're not alone_  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Oct 27, 2015 11:27 PM UTC  Relationship-specific TAMs across all studied countries. Relationship-specific TAMs across all studied countries. PNAS  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Oct 27, 2015 11:27 PM UTC Ever wonder whether you should shake someone’s hand or hug them? Oxford University now has the answer. The British university, in conjunction with Finland’s Aalto University, conducted the largest study on physical contact ever and found that—surprise!—people don’t really want to be touched by strangers anywhere except their hands. But they did find that women are more comfortable with physical contact than men. The researchers polled of over 1300 men and women in five different countries (Britain, Finland, France, Italy and Russia) about where they felt comfortable being touched by partners, friends of the same and opposite sex, family members and strangers. Their responses were distilled into a map that shows which areas are (literally) up for grabs and which are off limits. The results were [published](http://However there were some unexpected findings, such as men would rather be touched on their genitals by a casual female acquaintance than by their own mother.) in journal PNAS this week. The graphic shows the obvious: genitals are a taboo zones, people of both genders are more comfortable with physical contact with their mothers than their fathers. But the study also found odd tidbits: Italians are more comfortable being touched than Russians, for instance. Finns proved the most comfortable with contact and Brits the least. The research also determined that when it came to touching, nominal relationships (like whether someone was a blood relative) mattered more than the frequency with which people encountered one another. “It is the relationship rather than familiarity that matters. A friend we haven’t seen for some time will still be able to touch areas where an acquaintance we see every day would not,” Oxford University’s Professor Dunbar [explains](http://www.ox.ac.uk/news/2015-10-27-maps-show-where-touching-allowed-0) on Oxford’s website. ### 5 Horrible Habits You Need to Stop Right Now  Do Not Email First Thing in the Morning or Last Thing at Night “The former scrambles your priorities and all your plans for the day and the latter just gives you insomnia,” says Ferriss, who insists “email can wait until 10am” or after you check off at least one substantive to-do list item. Chris Pecoraro—Getty Images  Do Not Agree to Meetings or Calls With No Clear Agenda or End Time “If the desired outcome is defined clearly… and there’s an agenda listing topics–questions to cover–no meeting or call should last more than 30 minutes,” claims Ferriss, so “request them in advance so you can ‘best prepare and make good use of our time together.'” Sam Edwards—Getty Images/Caiaimage  Do Not Check Email Constantly Batch it and check it only periodically at set times (Ferriss goes for twice a day). Your inbox is analogous to a cocaine pellet dispenser, says Ferriss. Don’t be an addict. Tools like strategic use of the auto responder and Boomerang can help. Jetta Productions—Getty Images  Do Not Carry a Digital Leash 24/7 At least one day a week leave you smartphone somewhere where you can’t get easy access to it. If you’re gasping, you’re probably the type of person that most needs to do kick this particular habit. by nacoki ( MEDIA ARC )—Getty Images/Flickr RF  Do Not Let People Ramble Sounds harsh, but it’s necessary, Ferriss believes. “Small talk takes up big time,” he says, so when people start to tell you about their weekends, cut them off politely with something like “I’m in the middle of something, but what’s up?” But be aware, not everyone agrees with this one (and certainly not in every situation), and you may want to pay particularly close attention to norms around chit chat when traveling internationally. 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