Hillary Clinton on October 24, 2015 in Des Moines, Iowa.
Scott Olson—Getty Images
By Sam Frizell
October 27, 2015

Hillary Clinton’s campaign is releasing four new advertisements in Iowa and New Hampshire that portray her as a fighter for working women, as she seeks to build on some of the momentum she has gained in the early states this month.

The Democratic frontrunner’s ads will begin airing on Wednesday night during the Republican debate on broadcast and cable, an aide for the campaign said. They are part of an advertising spot buy the Clinton campaign made over the summer.

Each of the four ads feature one working woman in New Hampshire or Iowa who, according to the advertisement, faces some institutional challenge that Clinton is fighting to rectify. The issues are equal pay for women, college affordability and stagnant middle class incomes.

“The top 25 hedge fund managers make more than all the kindergarten teachers in America combined,” Clinton says in one of the ads. “Join the fight for higher incomes. Join the fight for Cheryl.”

Clinton barely appears in the ads, except for a voiceover in each.

Since she launched her campaign in June, the narrative that Clinton is a grandmother who is fighting for everyday Americans has touched nearly every decision her sprawling organization has made. Her early biographical advertisements touted her grandmotherhood, and these ads make it clear who Clinton says she’ll fight for as president—and who she hopes will vote for her.

Read more: Hillary Clinton Launches a More Personal Campaign

Clinton has spent at least $7 million on advertising so far. Vermont Sen. Bernie Sanders, her primary opponent for the Democratic nomination, hasn’t yet aired any advertisements, though he plans to next month, an aide from his campaign said.

Clinton has gained in the polls since her debate performance and her success in the House Benghazi Committee hearing last week, and an average of national polls show her about 23 percentage points ahead of Sanders.

Read more: How Hillary Clinton Won the Benghazi Hearing

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