--- description: "It’s a call to action," she says of the latest clip from her "tringle" of releases title: Watch JoJo's Emotional New Video for 'Say Love' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Watch JoJo's Emotional New Video for 'Say Love'  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Oct 27, 2015 8:34 PM CUT  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Oct 27, 2015 8:34 PM CUT After spending the better part of a decade stuck in a prolonged legal battle with her record label, JoJo [made her triumphant return to pop music](http://time.com/4024483/jojo-interview-new-album/ "undefined") earlier this year with not one but _three_ singles—a tringle, as she dubbed it. Now, she’s following up the dance-heavy clip for [“When Love Hurts”](https://www.youtube.com/watch?v=g1neUoMSnCc "undefined") with a video for the tringle’s most affecting song, the supercharged ballad “Say Love,” [over at BuzzFeed.](http://www.buzzfeed.com/mjs538/slaaaaay-love#.qp0VwMv0 "undefined") “It’s based what my girlfriend was going through,” JoJo [told TIME earlier this year](http://time.com/4024483/jojo-interview-new-album/ "undefined") about the track’s meaning. “She was the first to tell her eventual boyfriend that she loved him. She put herself out there and made herself vulnerable. He was saying all the other right things but was maybe afraid to say ‘I love you’ back. Now they’re together and everything’s great—they’re madly in love! There is a happy ending!—but it’s a call to action. At a certain point, she had to demand more.” **Read next:** [_The Return of JoJo: I’ll Be Paying Back My Lawyers ‘For Years’_](http://time.com/4024483/jojo-interview-new-album/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4089627/jojo-say-love-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4089627/jojo-say-love-video/"},"headline":"Watch JoJo's Emotional New Video for 'Say Love'","datePublished":"2015-10-27T20:34:33.000Z","dateModified":"2026-02-22T12:07:20.311Z","description":"\"It’s a call to action,\" she says of the latest clip from her \"tringle\" of releases","url":"https://time.com/4089627/jojo-say-love-video/","keywords":["Music"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4089627/jojo-say-love-video/","name":"Watch JoJo's Emotional New Video for 'Say Love'"}}]}] ```