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---
title: Watch China&#x27;s Cutesy Music Video for Its Five-Year Plan
description: China is about to release its 13th five-year plan and the government has come up with a colorful video to drill the main ideas home
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author: Joanna Plucinska
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article:published_time: 2015-10-27T08:54:37.000Z
article:modified_time: 2026-08-04T08:02:58.387Z
og:title: Watch China&#x27;s Inane Music Video for Its New Five-Year Plan
og:description: It&#x27;s possibly the most twee attempt ever to promote Communist Party policies.
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twitter:title: Watch China&#x27;s Inane Music Video for Its New Five-Year Plan
twitter:description: It&#x27;s possibly the most twee attempt ever to promote Communist Party policies.
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# Watch the Utterly Inane Music Video China Is Using to Promote Its New Five-Year Plan

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<!-- video src="https://cdn.jwplayer.com/manifests/l0F2UKBN.m3u8" -->
## Video: Apple May Be Self-Censoring Its News App In China

[Watch (HLS stream): Apple May Be Self-Censoring Its News App In China](https://cdn.jwplayer.com/manifests/l0F2UKBN.m3u8) (1:17)

![Apple May Be Self-Censoring Its News App In China](https://cdn.jwplayer.com/v2/media/l0F2UKBN/poster.jpg?width=720)

_Published 2015-10-11. Reports say Apple may be disabling one of its own apps in mainland China, presumably to keep in line with the country's censorship laws._


by 

[Joanna Plucinska](https://time.com/author/joanna-plucinska/)


## Joanna Plucinska


Oct 27, 2015 8:54 AM UTC

by 

[Joanna Plucinska](https://time.com/author/joanna-plucinska/)


## Joanna Plucinska


Oct 27, 2015 8:54 AM UTC

China is about to release its 13th five-year plan and the government’s propaganda masters have come up with a colorful, animated video to drill the idea home.

With the help of four chirpy animated characters, the video published on state news wire Xinhua is possibly the most twee way imaginable to promote the Chinese Communist Party’s social and economic policies — currently being discussed behind closed doors this week — through a seemingly modern channel.

“There’s doctors, bankers and farmers too. And even engineers who deal with poo,” are just some of the plucky lyrics included in the song, which is punctuated with the repeated phrase: “If you want to know what China’s gonna do, best pay attention to the _shi san wu_ \[13-5\].”

Don’t worry China, we’re paying attention.

> [](https://twitter.com/XHNews/status/658837440375844864)


## Transcript

Apple is reportedly de- activating to built in news collector in iOS 9 for users in China. Entrepreneur Larry Salibra detailed the blocking in a blog post. This is though to be a move to adhere to China's strict censorship requirements. Even if you've installed the news app in the US, it won't pull new content if you're iOS device is connecting from mainland China. You get error messages instead. Perhaps more worrying? The lock out seems to operate on its own. Without any user permission, [ UNKNOWN ] likens it to an Apple sanctioned kill switch operating at [ UNKNOWN ] discretion. It's on individual companies to run their own censorship filters if they want to do business in China.

Those who elect not to comply with China's rules see their business suppressed. Google for example threw down over China's blocking in 2010 and has had some of its services affectively turned off in China for the past six years. Apple's not as software focused as google but it has to walk the same line. By the numbers China is Apple's second largest source of revenue. It understandable doesn't want to give that up, but it has it's own PR image to consider and doesn't want to seed to much control to Beijing. The New York Times writes, for now, Apple seems to be avoiding the problem by completely disabling the news service for users in China.

It's not clear if there is or will be a fix coming. Apple hasn't commented on the behavior of its app. [ BLANK_AUDIO ]

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