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title: Bill Murray Wears PBR Pants At Jacksonville FLorida Golf Tournament
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# Here's Bill Murray Rocking Some PBR Pants During a Golf Tournament

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by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Mar 27, 2014 9:41 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Mar 27, 2014 9:41 PM UTC

Bill Murray, who’s currently in Jacksonville, Fla., participating in a golf tournament, did the Bill Murray-est thing ever by sporting some Pabst Blue Ribbon pants. Seriously, check these babies out:

Hanging with [@BillMurray](https://twitter.com/BillMurray?ref%5Fsrc=twsrc%5Etfw) on the golf course this morning! Love that man. [#herememberedmyname](https://twitter.com/hashtag/herememberedmyname?src=hash&ref%5Fsrc=twsrc%5Etfw) [#thanksbill](https://twitter.com/hashtag/thanksbill?src=hash&ref%5Fsrc=twsrc%5Etfw) [pic.twitter.com/VpW8llgCOq](http://t.co/VpW8llgCOq)

— Elizabeth Campbell (@ElizCampbellTV) [March 27, 2014](https://twitter.com/ElizCampbellTV/status/449204139562926080?ref%5Fsrc=twsrc%5Etfw)

Oh, Bill. Those pants are just the best. Never change. (Never change yourself, that is. You will probably want to change your pants at some point.)

([h/t the Bleacher Report](http://bleacherreport.com/articles/2008229-bill-murray-wears-pabst-blue-ribbon-beer-pants-during-golf-tourney?utm%5Fsource=facebook.com&utm%5Fmedium=referral&utm%5Fcampaign=programming-national))

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