--- title: Cancer Meat: Big Meat Denies it Causes Cancer description: The giants of the meat industry were quick to push back to a potentially damaging new report that processed meat causes cancer. canonical: https://time.com/4086894/who-meat-cancer-industry-lobby/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2015-10-26T15:00:28.000Z article:modified_time: 2026-02-22T12:04:20.784Z article:section: Health og:title: Cancer Meat: Big Meat Denies it Causes Cancer og:description: "No single food has ever been proven to cause or cure cancer." og:url: https://time.com/4086894/who-meat-cancer-industry-lobby/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd991f378e5c59b3f/698869d4bc6cfc51863da135/big-meat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3436 og:image:height: 1933 og:image:alt: Big Meat og:type: article twitter:card: summary_large_image twitter:title: Cancer Meat: Big Meat Denies it Causes Cancer twitter:description: "No single food has ever been proven to cause or cure cancer." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd991f378e5c59b3f/698869d4bc6cfc51863da135/big-meat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Big Meat Pushes Back Against WHO Report Linking Meat to Cancer > Sponsored content. 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Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Oct 26, 2015 3:00 PM UTC  Steak Steak Getty Images by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Oct 26, 2015 3:00 PM UTC The giants of the meat industry were quick to push back to a potentially damaging new report by the World Health Organization’s cancer agency that processed meat causes colon and stomach cancer. “Cancer is a complex disease that even the best and brightest minds don’t fully understand,” says Shalene McNeill, executive director of nutrition research at the National Cattlemen’s Beef Association. “Billions of dollars have been spent on studies all over the world and no single food has ever been proven to cause or cure cancer.” The International Agency for Research on Cancer said that processed meat is “[carcinogenic to humans](http://time.com/4086823/processed-meat-and-red-meat-is-linked-to-cancer-says-who/),” putting it into a category that includes tobacco, mustard gas and formaldehyde. Eating 50 grams of meat daily that has been salted, cured, fermented, smoked or processed in any other way increases the risk of colorectal cancer by 18%, it said. The group also said red meat was “probably carcinogenic to humans.” Meat trade groups are calling the science behind the ruling shoddy. “It was clear sitting in the IARC meeting that many of the panelists were aiming for a specific result despite old, weak, inconsistent, self-reported intake data,” said Betsy Booren, vice president of scientific affairs at the North American Meat Institute. “They tortured the data to ensure a specific outcome.” The U.K.’s Meat Advisory Panel, funded with grants by the country’s meat industry according to the [Daily _Mail_](http://www.dailymail.co.uk/news/article-1358523/Red-meat-good-After-warnings-Sunday-roast-linked-heart-disease.html), said that going for the veggies over the steak will not help individuals avoid cancer. “What we do know is that avoiding red meat in the diet is not a protective strategy against cancer,” said Robert Pickard, a member of the [Meat Advisory Panel](http://meatandhealth.redmeatinfo.com/meat-the-experts/meat-advisory-panel-%28map%29.aspx) and emeritus professor of neurobiology at Cardiff University, according to the [Guardian](http://www.theguardian.com/society/2015/oct/26/bacon-ham-sausages-processed-meats-cancer-risk-smoking-says-who). “The top priorities for cancer prevention remain smoking cessation, maintenance of normal body weight and avoidance of high alcohol intakes.” **Read next:** * [What to Know about Meat and Cancer](http://time.com/4086858/who-meat-cancer/) * [Processed Meat Causes Cancer, World Health Organization Says](http://time.com/4086823/processed-meat-and-red-meat-is-linked-to-cancer-says-who/) * [Which Meats Should You Avoid?](http://time.com/4086896/which-meats-should-you-avoid/) * [The 50 Healthiest Foods of All Time (With Recipes)](http://time.com/3724505/50-healthiest-foods/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4086894/who-meat-cancer-industry-lobby/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4086894/who-meat-cancer-industry-lobby/"},"headline":"Big Meat Pushes Back Against WHO Report Linking Meat to Cancer","datePublished":"2015-10-26T15:00:28.000Z","dateModified":"2026-02-22T12:04:20.784Z","description":"\"No single food has ever been proven to cause or cure cancer\"","url":"https://time.com/4086894/who-meat-cancer-industry-lobby/","keywords":["Diet & Nutrition","meat","health","World Health Organization"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd991f378e5c59b3f/698869d4bc6cfc51863da135/big-meat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd991f378e5c59b3f/698869d4bc6cfc51863da135/big-meat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Big Meat","caption":"Big Meat","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/dietnutrition/","name":"Diet & Nutrition"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4086894/who-meat-cancer-industry-lobby/","name":"Big Meat Pushes Back Against WHO Report Linking Meat to Cancer"}}]}] ```