--- title: Jeb Bush Cuts Campaign Payroll Amid Aggressive Restructuring description: Former Florida Gov. Jeb Bush is taking "aggressive" steps Friday to restructure his lagging presidential effort. canonical: https://time.com/4085120/jeb-bush-campaign-salary-cuts/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2015-10-23T16:10:48.000Z article:modified_time: 2026-08-19T07:42:26.764Z article:section: Politics og:title: Bush Cuts Campaign Payroll Amid 'Aggressive' Restructuring og:description: As he sees poll numbers collapse nationally. og:url: https://time.com/4085120/jeb-bush-campaign-salary-cuts/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd828ebb04a041837/6988699b0a4a22d0159c6b40/jeb-bush5.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2100 og:image:height: 1181 og:image:alt: Jeb Bush og:type: article twitter:card: summary_large_image twitter:title: Bush Cuts Campaign Payroll Amid 'Aggressive' Restructuring twitter:description: As he sees poll numbers collapse nationally. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd828ebb04a041837/6988699b0a4a22d0159c6b40/jeb-bush5.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Bush Cuts Campaign Payroll Amid 'Aggressive' Restructuring > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME In the Loop: Reference Facts and FAQ ### Definition In the Loop is one of seven email newsletters published by TIME, the news organization founded in 1923. Essential insights into the unfolding AI revolution. In the Loop makes sense of the ideas and technologies transforming how organizations operate, compete and communicate, with essential reporting, analysis, scoops and exclusive conversations. Through TIME's reporting and access to leading voices, readers get a clearer view of the developments shaping AI, technology and the rapidly changing decisions facing leaders today. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ## Video: See Jeb Bush's Political Career Through the Years [Watch (HLS stream): See Jeb Bush's Political Career Through the Years](https://cdn.jwplayer.com/manifests/3nRIB78f.m3u8) (2:37)  _Published 2015-06-12. From his unsuccessful gubernatorial campaign in 1994 through his decision to seek the Republican presidential nomination in 2016, here are some of the top moments from Jeb Bush's political career._ by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Oct 23, 2015 4:10 PM UTC  Jeb Bush on Sept. 1, 2015 in Miami. Jeb Bush on Sept. 1, 2015 in Miami. Joe Raedle—Getty Images by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Oct 23, 2015 4:10 PM UTC Former Florida Gov. Jeb Bush is taking “aggressive” steps Friday to restructure his lagging presidential effort, campaign officials said. Bush’s campaign will cut payroll costs by 40% beginning this week, slashing staff salaries and eliminating positions at the campaign’s headquarters in Miami, top aides wrote in a memo. Many of those positions will be shifted at lower salaries to the early voting states and stated with signature requirements for ballot access, but an as-yet-to-be-determined number of campaign staffers will be let go, the campaign said. The move comes as Bush has seen his poll numbers collapse nationally and in the early presidential voting states, and just days before Bush is set to meet with many of the campaign’s top donors at a retreat in Houston. In recent weeks, Bush backers have been raising the alarm that his campaign is flailing and too top-heavy. Many are worried that his message has fallen flat with voters who have been taken by the rise of outsider candidates like Donald Trump and Ben Carson, and see the rise of the younger, more dynamic Florida Sen. Marco Rubio as posing an existential threat to Bush’s candidacy. Friday’s moves, announced on an internal campaign conference call led by Bush’s team, appeared aimed and addressing those concerns. Through Friday, 75% of the Bush campaign’s staff was based at headquarters, with 25% in the states. Under the new formula, only 25% of the existing staff will remain in Miami, with the reductions coming from all departments. The campaign will also cut travel costs by 20%, while cutting 45% of its overhead costs. A campaign aide said there was no change to the campaign’s planned television ad buys or any negative change to early states other than the across-the board-salary cuts. A “particular emphasis” is being placed on shifting staff to New Hampshire, the aide said, while moving staffers to collect signatures in states like Virginia and Illinois will save the campaign money by eliminating hiring signature firms. Some fundraising consultants will be shifted off payroll into commission positions, while others will be eliminated entirely. “We needed to make a decision while we still had the resources to make a move like this from a strong position,” the aide said. **Read More:** [_What’s Eating Jeb Bush?_ ](http://time.com/4074573/whats-eating-jeb-bush/) The reductions are the second round of pay cuts, after many departments and top- and mid-level staffers saw their pay reduced in recent months. “We will take every single step necessary to ensure Jeb is the Republican nominee and next President of the United States,” the campaign wrote in a memo. “We are unapologetic about adjusting our game plan to meet the evolving dynamics of this race to ensure that outcome.” The campaign spent $1.9 million on salaries in the last quarter, but the campaign estimates the savings of the restructuring will save $1 million per month in costs. Bush reported last week that his campaign raised $13 million in the third quarter of 2015, but was swiftly burning through cash with $10 million in the bank. The moves were first reported by Bloomberg. Bush will refocus his time away from fundraising, which he has done at a furious pace, to spending more time in retail settings with voters, particularly in New Hampshire and South Carolina—states the campaign see as more ripe ground for victory than Iowa. The decision to restructure the campaign was made in the last week after the campaign had “full information” by evaluating its financial position at the end of the quarter, in comparison to its rivals for the nomination. Many of Bush’s rivals have boasted of running “lean” campaigns in contrast to Bush. **Read Next:** [_Jeb Bush Talks to TIME about Being a Joyful Grinder_](http://time.com/4075248/jeb-bush-republican-campaign-joy/) ### See Jeb Bush's Life in Photos  George W. Bush and Jeb Bush, Jan. 1, 1955. Sygma/Corbis  From left to right: Doro, Marvin, Neil, and Jeb Bush, fall 1963. George Bush Presidential Library  From left to right: Doro, George, Jeb, Marvin, George W., Neil, and Barbara Bush, 1966. George Bush Presidential Library  Jeb Bush (center) was the varsity tennis team captain during his senior year at Phillips Academy in Andover, Mass., 1971. Seth Poppel/Yearbook Library  George Bush and his four sons, Neil, Jeb, George W. and Marvin in 1970. Bob E. Daemmrich—Sygma/Corbis  Jeb and Columba Bush on their wedding day, Feb. 23, 1974. George Bush Presidential Library  Jeb Bush loudly applauds his father, Republican presidential hopeful George Bush, at a campaign rally in Concord, N.H. on Feb. 28, 1980. Frank Lorenzo—Bettmann/Corbis  Vice President George Bush holds a fish with his sons George W. and Jeb during a family vacation in Kennebunkport, Maine in Aug. 1983. Cynthia Johnson—Getty Images  From left to right (without children): Neil and Sharon Bush, George W. Bush and wife Laura, Barbara and George Bush, Margaret and Marvin, Bobby Koch and Dorothy, Jeb and Columba, are seen in this Bush family photo taken in Kennebunkport, Maine on Aug. 24, 1986. Dave Valdez—White House/Sygma/Corbis  Jeb Bush plays cards with his son while riding in a recreational vehicle, Nov. 8, 1993. Christopher Little—Corbis  Jeb Bush is interviewed at a Miami Radio Station, WIOD, Mar. 1980\. He went on to become Governor of Florida in 1999. Tim Chapman—Getty Images  George W. Bush and Jeb Bush at the Republican Governors' Convention in New Orleans, 1998. Nina Berman—SIPA  Texas governor George W. Bush celebrates good news with his brother, Florida governor Jeb Bush, while watching the presidential election returns, prior to being elected as President of the United States, inside the Governor's Mansion in Austin, Nov. 7, 2000. Brooks Kraft—Sygma/Corbis  Republican governor of Florida, Jeb Bush, studies his laptop watching vote returns for his reelection his wife Columba Bush and his parents, former President George Bush and first lady Barbara Bush in Miami on Nov. 5, 2002. Joe Burbank—Orlando Sentinel/MCT/Getty Images  Republican nominee for President, Mitt Romney, campaigns around Florida with Governor Jeb Bush, left, Senator Marco Rubio, right, and Congressman Connie Mack, left back of head, in Coral Gables, Fla. on Oct., 31, 2012. Melina Mara—The Washington Post/Getty Images  Jeb Bush speaks at the Conservative Political Action Conference (CPAC) in National Harbor, Md. on Feb. 27, 2015. Mark Peterson—Redux for TIME ## Transcript The younger Bush brother did not make the governor's chair in Florida. The older Bush brother, George W. Bush, did make it in Texas. This is a mixed night for the Bush family. I know we can do better. It requires a new style of leadership, commitment to service to others, and an ability to bring people together rather than divide I wanna be the governor that leads us there. And in Florida, Jeb Bush, 56 to 44 over Buddy MacKay, the Democratic candidate. My brother said in one of his speeches, my brother said he's gonna deliver Florida. [ LAUGH ] He did say That he said it more than once. Will he deliver it? He also told it was going to be a cold Thanksgiving dinner if I don't help him out, and then we're going to carry it. We could be in for a long night as voters decide whether Vice President Al Gore or Texas Governor George Bush will be the next president of the United States. It is that close. ABC News is now going to project that Florida goes to Mr. Bush. While the closest elections in American history Bush has won it. The rigor of the common core state standards must be the new minimum in classrooms. And so for those states that are choosing a path other than common core I say this. You should be aiming even higher. And be bolder and raise standards and ask more for our students and the system. The simple fact is there is no plan to deport 11 Million people. We should give them a path to legal status. Where they work, where they don't receive government benefits, where they don't break the law, where they learn English, and where they make a contribution to our society. Knowing what we know now, would you have authorized the invasion? I would of and so would of Hillary Clinton. Just to remind everybody and so would of almost everybody that was confronted with the intelligence they got. By the way guess who thinks that those mistakes took place as well. George W. Bush. Your brother. Yeah. I mean so just for the news flash to the world that they're trying to find places that there's big space between me and my brother, this might not be one of those. I'm running for president in 2016, and the focus is going to be about how we, if I run, how do you create high sustained economic growth where more people have a chance at our success. I don't know if I'd be a good candidate or a bad one. Kinda know how a Republican can win, whether it's me or somebody else. And it has to be much more uplifting, much more positive, much more willing to be practical now in the Washington world. Lose the primary to win the general. Without violating your principles, it's not an easy task. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4085120/jeb-bush-campaign-salary-cuts/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4085120/jeb-bush-campaign-salary-cuts/"},"headline":"Bush Cuts Campaign Payroll Amid 'Aggressive' Restructuring","datePublished":"2015-10-23T16:10:48.000Z","dateModified":"2026-08-19T07:42:26.764Z","description":"Former Florida Gov. 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