--- title: Microsoft's Bing Search Engine Is Finally Proiftable description: Years of investment start paying off canonical: https://time.com/4084975/microsoft-bing-search-engine-profitable/ author: Victor Luckerson article:opinion: false article:content_tier: free article:published_time: 2015-10-23T14:36:34.000Z article:modified_time: 2026-04-13T08:06:50.064Z article:section: Business og:title: Microsoft’s Bing Search Engine Is Finally Profitable og:description: Years of investment start paying off og:url: https://time.com/4084975/microsoft-bing-search-engine-profitable/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltad8e2edd1ce5409a/69886992a988ca31946b4f06/bing-logo.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Bing og:type: article twitter:card: summary_large_image twitter:title: Microsoft’s Bing Search Engine Is Finally Profitable twitter:description: Years of investment start paying off twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltad8e2edd1ce5409a/69886992a988ca31946b4f06/bing-logo.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Microsoft’s Bing Search Engine Is Finally Profitable by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Oct 23, 2015 2:36 PM CUT  Microsoft's Bing logo is displayed on July 5, 2014 in Stuttgart, Germany. Microsoft's Bing logo is displayed on July 5, 2014 in Stuttgart, Germany.Sebastian Kahnert—AP by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Oct 23, 2015 2:36 PM CUT Microsoft’s quixotic quest to upset Google in search is [finally turning a profit](http://arstechnica.co.uk/information-technology/2015/10/bing-profitable-but-microsoft-revenue-down-12-percent-as-shift-to-cloud-continues/ "undefined"). The Bing search engine is in the black, the tech giant announced during its Q1 earnings call Thursday. Bing generated more than $1 billion in revenue and managed to turn an operating profit during the quarter. Launched in 2009, Bing was one of the first initiatives in Microsoft’s plan to transition from being a software company to a services company. The search engine was a huge money sink and has never really challenged Google’s dominance. However, Bing managed to carve out a 20% market share earlier this year. Microsoft has also built it into many of its Windows 10 devices, so as those products accrue sales, Bing’s fortunes could continue to improve. Overall Microsoft posted revenue of $20.4 billion during the quarter, down 12% from the same period last year, and a profit of $4.6 billion, up 2%. \[[_Ars Technica_](http://arstechnica.co.uk/information-technology/2015/10/bing-profitable-but-microsoft-revenue-down-12-percent-as-shift-to-cloud-continues/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4084975/microsoft-bing-search-engine-profitable/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4084975/microsoft-bing-search-engine-profitable/"},"headline":"Microsoft’s Bing Search Engine Is Finally Profitable","datePublished":"2015-10-23T14:36:34.000Z","dateModified":"2026-04-13T08:06:50.064Z","description":"Years of investment start paying off","url":"https://time.com/4084975/microsoft-bing-search-engine-profitable/","keywords":["Microsoft","Tech","Google","Bing"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltad8e2edd1ce5409a/69886992a988ca31946b4f06/bing-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltad8e2edd1ce5409a/69886992a988ca31946b4f06/bing-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Bing","caption":"Bing","creditText":"Sebastian Kahnert—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/microsoft/","name":"Microsoft"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4084975/microsoft-bing-search-engine-profitable/","name":"Microsoft’s Bing Search Engine Is Finally Profitable"}}]}] ```