Lucky Charms wants consumers to enter to win a chance to get one of ten available boxes of Lucky Charms that contains only the best part — the rainbow-colored marshmallows. All you have to do is send a photo of yourself holding an “imaginary box” with the appropriate hashtag via Facebook, Twitter or Instagram between Oct. 14-18. The brand also hopes rapper Biz Markie will inspire you to play along in a sort of psychedelic ad.
Rather than humiliate yourself by allowing the company to tweet a photo of you holding nothing, just think: While a marshmallow-only box might sound like a dream come true, arguably the whole fun of eating the cereal is the challenge of trying to find the rainbow-colored marshmallow bits in a milky sea of boring oat pieces. So once the game no longer exists, you’ll just be left with a lot of overly-sweet, rainbow-colored shapes that are too rich to eat more than a spoonful of. Sometimes less is more, kids. Also, we don’t need any more excuses to take selfies.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- How Far Trump Would Go
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- Saving Seconds Is Better Than Hours
- Why Your Breakfast Should Start with a Vegetable
- 6 Compliments That Land Every Time
- Welcome to the Golden Age of Ryan Gosling
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Olivia B. Waxman at olivia.waxman@time.com