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Watch This Heartwarming Ad Showing Two Dads Impersonating Star Wars‘ Darth Vader

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Campbell’s Soup has released a heartwarming ad to promote its special-edition Star Wars cans that celebrate all kinds of families. In the viral spot, two dads take turns doing their best impressions of Darth Vader, recounting his famous line, “Luke, I am your father” — heavy breathing and all — as they spoon-feed their toddler son. The one parent whose impersonation of the villain is clearly inferior resorts to making his best Chewbacca noises instead.

The Star Wars-themed soup cans are one of many products pegged to the premiere of Star Wars: The Force Awakens on December 18.

Rare Photos of George Lucas Behind the Scenes of Star Wars

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George Lucas and Mark Hamill (Luke Skywalker) on the set of Star Wars: Episode IV - A New Hope in a galaxy far, far away.Lucasfilm
Lucas gives direction to Sir Alec Guinness (Obi-Wan Kenobi) in Episode IV.Lucasfilm
Mark Hamill, Carrie Fisher (Princess Leia) and Harrison Ford (Han Solo) sit around Lucas on the set of The Empire Strikes Back.Lucasfilm
Lucas with Peter Mayhew (Chewbacca), along with Hamill and Ford on the set of Episode IV.Lucasfilm
Lucas directs Peter Cushing (Grand Moff Tarkin) and Carrie Fisher.Lucasfilm
Harrison Ford and Lucas share a moment in Endor on the set of Return of the Jedi.Lucasfilm
Lucas on set filming the opening scene of Star Wars: Episode IV - A New Hope.Lucasfilm
Lucas reviews concept art for Star Wars: Episode II - Attack of the Clones.Lucasfilm
Lucas inspects a model pod racer for Star Wars: Episode I - The Phantom Menace.Lucasfilm
Lucas makes sure that the Death Star is fully armed and operational for Return of the Jedi.Lucasfilm
Lucas holds up Jango Fett's helmet.Lucasfilm
Natalie Portman (Queen Amidala) and Ewan McGregor (Obi-Wan Kenobi) listen to Lucas' directions on the set of Star Wars: Episode III - Revenge of the Sith.Lucasfilm
Lucas directs a lightsaber battle between Ian McDiarmid (Chancellor Palpatine/Darth Sidious) and Samuel L. Jackson (Mace Windu) on the set of Star Wars: Episode III - Revenge of the Sith.Lucasfilm
Lucas sets up camp next to a Bantha on the set of Episode IV.Lucasfilm
Lucas finds the droid he was looking for.Lucasfilm

 

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Write to Olivia B. Waxman at olivia.waxman@time.com