--- title: Ashley Benson Says Sorry for Cecil the Lion Costume description: "I absolutely regret all of the hurt that photo caused" canonical: https://time.com/4067861/ashley-benson-cecil-the-lion-costume-apology/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2015-10-09T13:47:19.000Z article:modified_time: 2026-04-13T07:25:47.433Z og:title: Ashley Benson Apologizes for Cecil the Lion Costume og:description: "I absolutely regret all of the hurt that photo caused" og:url: https://time.com/4067861/ashley-benson-cecil-the-lion-costume-apology/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Ashley Benson Apologizes for Cecil the Lion Costume twitter:description: "I absolutely regret all of the hurt that photo caused" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Ashley Benson Apologizes for Cecil the Lion Costume by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Oct 9, 2015 1:47 PM UTC by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Oct 9, 2015 1:47 PM UTC _Pretty Little Liars_ star Ashley Benson has apologized for posting a photo of herself in a lion costume on Instagram with a caption that some found insensitive. The photo, originally captioned to suggest she was dressed as Cecil the Lion, appeared to be sponsored by the costume and lingerie company Yandy. “Help!” said the original post. “Can’t decide on my Halloween costume this year! What do you guys think of this cecil the lion costume? @yandy #thanksyandy #halloweencostume.” The caption was later edited to simply say “lion costume.” After some fans said the post was inappropriate in the wake of the lion’s death, Benson wrote an apology on Instagram, acknowledging that it was in “poor taste” and that she contacted her management, who posted the photo for her, to ask that they edit the caption. She said she takes responsibility for everything posted on her social media accounts, however, and said she would donate the proceeds of “this deal” (presumably with Yandy) to the World Wildlife Fund. Yandy is currently selling [two](http://www.yandy.com/Deluxe-Lion-Costume.php) [versions](http://www.yandy.com/Cecil-the-Lion-Costume-Costume.php) of its Cecil the Lion costume and says 20% of the proceeds “will be given to a Global Conservation Organization to support global conservation initiatives.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4067861/ashley-benson-cecil-the-lion-costume-apology/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4067861/ashley-benson-cecil-the-lion-costume-apology/"},"headline":"Ashley Benson Apologizes for Cecil the Lion Costume","datePublished":"2015-10-09T13:47:19.000Z","dateModified":"2026-04-13T07:25:47.433Z","description":"\"I absolutely regret all of the hurt that photo caused\"","url":"https://time.com/4067861/ashley-benson-cecil-the-lion-costume-apology/","keywords":["Newsfeed","celebrities","Instagram","cecil the lion"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4067861/ashley-benson-cecil-the-lion-costume-apology/","name":"Ashley Benson Apologizes for Cecil the Lion Costume"}}]}] ```