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title: Sexy Pizza Rat Halloween Costume on Sale
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# Of Course There's a Sexy Pizza Rat Halloween Costume

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<!-- video src="https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8" -->
## Video: 5 Elements of A Viral Video

[Watch (HLS stream): 5 Elements of A Viral Video](https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8) (1:31)

![5 Elements of A Viral Video](https://cdn.jwplayer.com/v2/media/vgQtqA8c/poster.jpg?width=720)

_Published 2015-06-22. 5 Elements of A Viral Video_


by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Oct 5, 2015 7:22 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Oct 5, 2015 7:22 PM UTC

Remember Pizza Rat, that noble little rodent who [was spotted](http://time.com/4043383/rat-pizza-slice-subway/) dragging a cheesy slice down the steps of a New York City subway station last month? Of course you do. None of us could ever forget Pizza Rat.

Well, the lingerie and sexy costume purveyor known as Yandy has decided to cash in on the Internet’s deep love for Pizza Rat with a brand new Halloween costume. Yes, that’s right, you can now be Pizza Rat for Halloween. And not just regular Pizza Rat, but sexy Pizza Rat:

> [](https://twitter.com/AnthonyQuintano/status/651078348593086464)

This costume—which Yandy describes as “a soft, body-hugging grey mini dress with a white front panel, an attached mouse tail, an attached hood with adorable mouse ears, and two attached pepperoni pizza slice accents”—can be yours for just $89.95.

Here’s the thing though: if you were truly going to channel Pizza Rat, you wouldn’t spend that kind of money on a costume. That’s not what Pizza Rat is about. If Pizza Rat had $89, he’d go out, purchase 89 dollar-slices, and eat every last one of them.


## Transcript

[ NOISE ] What makes a video go viral? Here's our guess. Mishka, I love you. [ NOISE ] Number one, cute animals. [ LAUGH ] Charlie, Charlie bit me. [ MUSIC ] [ FOREIGN ] [ MUSIC ] [ UNKNOWN ], we're going to Disneyland. Oh, my god. Number two, cute kids. [ MUSIC ] [ MUSIC ] [ MUSIC ] Number 3, remixes. [ MUSIC ] Whoa, oh my God, oh my God. [ LAUGH ] Oh my God. Whoo. Number four, spontaneity. Look at all those Number five. Cute kids and cute animals. Put this all together and it will certainly end up on your Facebook feed. [ MUSIC ]

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