--- title: Oregon Shooting: Jeb Bush ‘Stuff Happens’ Remarks description: "Look, stuff happens. There’s always a crisis and the impulse is always to do something and it’s not necessarily the right thing to do.” canonical: https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2015-10-02T22:16:06.000Z article:modified_time: 2026-08-04T07:57:35.441Z article:section: Politics og:title: Jeb Bush Says ‘Stuff Happens’ Remarks Taken Out of Context og:description: "Look, stuff happens. There’s always a crisis and the impulse is always to do something and it’s not necessarily the right thing to do" og:url: https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88ae6d99f2dd47ea/698866bccd1bba9e046fd7d1/jeb-bush.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5385 og:image:height: 3029 og:image:alt: Republican Candidates Attend Heritage Action Candidate Foru og:type: article twitter:card: summary_large_image twitter:title: Jeb Bush Says ‘Stuff Happens’ Remarks Taken Out of Context twitter:description: "Look, stuff happens. There’s always a crisis and the impulse is always to do something and it’s not necessarily the right thing to do" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88ae6d99f2dd47ea/698866bccd1bba9e046fd7d1/jeb-bush.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Jeb Bush Says ‘Stuff Happens’ Remarks After Oregon Shooting Taken Out of Context > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=9a59e124-65e1-4081-a5cc-fbca97a63c4e&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | Subscribers | Open rate | | --- | --- | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% | | Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% | Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Highest open rate | 54.1%, Health Matters | TIME, August 2026 | | Largest list | 540,000, The Brief | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=9a59e124-65e1-4081-a5cc-fbca97a63c4e&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=9a59e124-65e1-4081-a5cc-fbca97a63c4e&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: President Obama's Speech on Oregon Shooting [Watch (HLS stream): President Obama's Speech on Oregon Shooting](https://cdn.jwplayer.com/manifests/Hj2CwH6d.m3u8) (2:06)  _Published 2015-10-02. "Somehow this has become routine"_ by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Oct 2, 2015 10:16 PM UTC  Jeb Bush speaks to voters at the Heritage Action Presidential Candidate Forum on Sept. 18, 2015 in Greenville, South Carolina. Jeb Bush speaks to voters at the Heritage Action Presidential Candidate Forum on Sept. 18, 2015 in Greenville, South Carolina.Sean Rayford—Getty Images by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Oct 2, 2015 10:16 PM UTC Republican Presidential candidate Jeb Bush’s comment that “stuff happens” in response to a question about how Americans can prevent crises like mass shootings on Friday sparked furious outcry on social media and even elicited a response from President Obama—but Bush says his words in the wake of an [Oregon school shooting](http://time.com/4059736/oregon-shooting-witnesses-describe) were taken out of context. When Obama was asked to weigh in on the “stuff happens” comment during a press conference in the State Dining Room on Friday, he said the American people should come to their own conclusions about the former Florida governor’s statements. “I think the American people should hear that and make their own judgements based on the fact that every couple of months we have a mass shooting,” he said. “They can decide whether or not they consider that ‘stuff happening.'” Bush also hopes people take a close look at his comments and come to their own conclusions; his spokesperson noted in an email that he was responding to a question about the role of government in crises in general, not the specific[ massacre at Umpqua Community College](http://time.com/4059136/oregon-shooter-ucc-chris-harper-mercer/) in Oregon that left 10 people dead, including the shooter, on Thursday. “We’re in a difficult time in our country and I don’t think more government is necessarily the answer to this. I think we need to reconnect ourselves with everybody else,” Bush said Friday at the Conservative Leadership Project Presidential Forum in Greenville, S.C. He added, “I had this challenge as governor—Look, stuff happens. There’s always a crisis and the impulse is always to do something and it’s not necessarily the right thing to do.” Many perceived the statement as dismissive, but Allie Brandenburger, Bush’s spokesperson, said that was not Bush’s intention. “It is sad and beyond craven that liberal Democrats, aided and abetted by some in the national media, would dishonestly take Governor Bush’s comments out of context in a cheap attempt to advance their political agenda in the wake of a tragedy,” Brandenburger said in an email. “Taking shameless advantage of a horrific tragedy is wrong and only serves to prey on people’s emotions.” Earlier in the discussion, Bush had warned against passing impulsive gun laws in response to tragedies. “Whenever you see a tragedy take place, the impulse in the political system, more often in the federal level than the state level, is to do something, right?” Bush said. “What we end up doing lots of times is we create rules on the 99.999 percent of human activity that had nothing to do with the tragedy that forced the conversation about doing something.” It was when he was later asked about the urge to hold a prayer vigil after tragedy, as opposed to before, which the questioner argued could be a more effective strategy against preventing violence and bringing people together but for the fact that praying in public schools is frowned upon, that Bush delivered the response about “stuff.” On Friday, Obama also spoke about gun violence in general in the wake of the Oregon shooting in an effort to “politicize” the issue. The President challenged the American public once again to use their votes and voices to drown out powerful organizations like the National Rifle Association, which he says has played off of the fears of politicians and gun owners to block lawmakers from enacting serious gun control legislation. “You’ve got to give them credit, they’re very effective. They know how to scare politicians. They know how to organize campaigns,” he said. “The American people are going to have to match them.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/"},"headline":"Jeb Bush Says ‘Stuff Happens’ Remarks After Oregon Shooting Taken Out of Context","datePublished":"2015-10-02T22:16:06.000Z","dateModified":"2026-08-04T07:57:35.441Z","description":"\"Look, stuff happens. There’s always a crisis and the impulse is always to do something and it’s not necessarily the right thing to do\"","url":"https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/","keywords":["jeb bush","Obama","Gun Violence","Guns","oregon"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88ae6d99f2dd47ea/698866bccd1bba9e046fd7d1/jeb-bush.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88ae6d99f2dd47ea/698866bccd1bba9e046fd7d1/jeb-bush.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Republican Candidates Attend Heritage Action Candidate Foru","caption":"Republican Candidates Attend Heritage Action Candidate Foru","creditText":"Sean Rayford—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/jeb-bush/","name":"jeb bush"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/","name":"Jeb Bush Says ‘Stuff Happens’ Remarks After Oregon Shooting Taken Out of Context"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"President Obama's Speech on Oregon Shooting","description":"\"Somehow this has become routine\"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Hj2CwH6d/poster.jpg?width=720","uploadDate":"2015-10-02T12:59:05.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Hj2CwH6d.m3u8","embedUrl":"https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/","duration":"PT2M6S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4060114/oregon-shooting-jeb-bush-stuff-happens/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```