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title: SolarCity Elon Musk: Efficient Solar Panel Unveiled
description: SolarCity unveiled Friday a new solar panel product that the company says will be the &quot;world&#x27;s most efficient.&quot;
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author: Justin Worland
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article:published_time: 2015-10-02T19:50:53.000Z
article:modified_time: 2026-08-04T07:57:35.721Z
article:section: Science
og:title: SolarCity Elon Musk: Efficient Solar Panel Unveiled
og:description: SolarCity unveiled Friday a new solar panel product that the company says will be the &quot;world&#x27;s most efficient.&quot;
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twitter:title: SolarCity Elon Musk: Efficient Solar Panel Unveiled
twitter:description: SolarCity unveiled Friday a new solar panel product that the company says will be the &quot;world&#x27;s most efficient.&quot;
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt07f23f28aa8f962c/698866ae428a9ee05accf743/solar-panel-residential.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# SolarCity Unveils 'World's Most Efficient' Panel

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=72f6a166-e364-473a-8322-5b9cf59a5747&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=72f6a166-e364-473a-8322-5b9cf59a5747&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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<!-- video src="https://cdn.jwplayer.com/manifests/LQufbOt9.m3u8" -->
## Video: Is Climate Change Causing Extreme Weather?

[Watch (HLS stream): Is Climate Change Causing Extreme Weather?](https://cdn.jwplayer.com/manifests/LQufbOt9.m3u8) (2:04)

![Is Climate Change Causing Extreme Weather?](https://cdn.jwplayer.com/v2/media/LQufbOt9/poster.jpg?width=720)

_Published 2013-11-11. Is the frequency of extreme weather events a sign that global warming is gaining pace and exceeding predictions? Climate scientist Bill Patzert explains._


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Justin Worland](https://time.com/author/justin-worland/)


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=96&quality=75&auto=webp)

## Justin Worland


Senior Correspondent

Oct 2, 2015 7:50 PM UTC

![solar panel residential](https://static.time.com/v3/assets/bltea6093859af6183b/blt07f23f28aa8f962c/698866ae428a9ee05accf743/solar-panel-residential.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Workers installing solar panels on roof framework of new home, Netherlands

Workers installing solar panels on roof framework of new home, NetherlandsGetty Images

![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Justin Worland](https://time.com/author/justin-worland/)


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=96&quality=75&auto=webp)

## Justin Worland


Senior Correspondent

Oct 2, 2015 7:50 PM UTC

SolarCity unveiled Friday a new solar panel product that the company says will be the “world’s most efficient.” The new panel, to be manufactured in the U.S., will produce 30 to 40% more power than standard panels while costing less than the average panel now when manufactured at scale, the company said.

“The breakthrough here is high efficiency at a lower cost,” said SolarCity Chief Technology Officer Peter Rive in an interview. “In the past those have been opposed to one another.”

The solar power industry has grown at a rapid clip in recent years as panels have become more efficient and the cost has decreased. Last year alone, nearly 200,000 homes and businesses installed solar power. SolarCity—which is backed by Elon Musk, who is also behind SpaceX and the electric car company Tesla—has become the leader within the residential solar power industry, arranging 1 in every 3 residential installations in the U.S.

The new panel announced Friday us a hybrid between a traditional crystalline panel and a silicon model, has a module efficiency greater than 22%. Many [commercially available panels](http://cleantechnica.com/2015/05/01/3-solar-cell-efficiency-records-just-4-days/) have module efficiencies between 15 and 20%, meaning they produce less electricity per the same amount sunlight. SolarCity says the panels are intended for homes, businesses and schools, but the product will also work for large-scale projects, including utilities.

The move is aimed at helping SolarCity company keep solar power cost effective even after a federal tax credit expires next year, Rive said. Currently, the federal government provides a 30% credit to help homeowners pay to install solar panels. “We’re lowering the costs so that we’re able to control our own destiny,” said Rive. “The company has been laser focused on cost reduction and this represents a \[dramatic\] change in our cost structure.”


Solar power [accounted](http://www.eia.gov/tools/faqs/faq.cfm?id=427&t=3) for less than 1% of U.S. electricity generation in 2014, according to the U.S. Energy Information Administration. But in recent years policymakers have increasingly seen solar power as a viable renewable energy source to help wean the world off of fossil fuels in the face of climate change. Last year, solar power made up [nearly a third](http://www.seia.org/news/us-installs-62-gw-solar-pv-2014-30-over-2013) of new energy capacity. Policies like the tax credit and [other incentives](http://time.com/3947741/solar-power-white-house/) from the U.S. federal government have driven the first steps in that transformation, but experts say room for growth remains. A 2014 [report](http://www.iea.org/newsroomandevents/pressreleases/2014/september/how-solar-energy-could-be-the-largest-source-of-electricity-by-mid-century.html) from the International Energy Agency suggested that solar power could generate more than a quarter of the world’s energy supply by 2050.

“All energy is ultimately derived for the sun and harvesting it directly through solar power seems to be the best way to transition to renewable energy,” said Rive. “The transformation will take many decades but we’re seeing the rate of growth in solar being massive.”


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