<!-- mobian-agent-page publisher="time" canonical="https://time.com/4058841/obama-mass-shootings/" -->

---
title: Oregon College Shooting: Barack Obama Addresses the Nation
description: “This is a political choice that we make to allow this to happen every few months in America&quot;
canonical: https://time.com/4058841/obama-mass-shootings/
author: Maya Rhodan
article:opinion: false
article:content_tier: free
article:published_time: 2015-10-01T22:58:22.000Z
article:modified_time: 2023-12-14T01:12:38.000Z
article:section: Politics
og:title: Obama Says Mass Shootings Have Become &#x27;Routine&#x27; in America
og:description: &quot;We’ve become numb to this.&quot;
og:url: https://time.com/4058841/obama-mass-shootings/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ec892fe480846f1/69886692bc6cfcbe7a3d9b83/obama1.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 4246
og:image:height: 2388
og:image:alt: Barack Obama
og:type: article
twitter:card: summary_large_image
twitter:title: Obama Says Mass Shootings Have Become &#x27;Routine&#x27; in America
twitter:description: &quot;We’ve become numb to this.&quot;
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ec892fe480846f1/69886692bc6cfcbe7a3d9b83/obama1.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ec892fe480846f1/69886692bc6cfcbe7a3d9b83/obama1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Obama Says Mass Shootings Have Become 'Routine' in America

<!-- mobian-agent-ad id="a224fdd4-019f-4074-89a6-fbda4e469d65" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a224fdd4-019f-4074-89a6-fbda4e469d65&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a224fdd4-019f-4074-89a6-fbda4e469d65&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=a224fdd4-019f-4074-89a6-fbda4e469d65&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



by 

[Maya Rhodan](https://time.com/author/maya-rhodan/)


## Maya Rhodan


Updated: Dec 14, 2023 1:12 AM UTCPublished: Oct 1, 2015 10:58 PM UTC

![Barack Obama](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ec892fe480846f1/69886692bc6cfcbe7a3d9b83/obama1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

President Barack Obama steps out to speak in the Brady Press Briefing Room at the White House in Washington, on Oct. 1, 2015.

President Barack Obama steps out to speak in the Brady Press Briefing Room at the White House in Washington, on Oct. 1, 2015.Susan Walsh—AP

by 

[Maya Rhodan](https://time.com/author/maya-rhodan/)


## Maya Rhodan


Updated: Dec 14, 2023 1:12 AM UTCPublished: Oct 1, 2015 10:58 PM UTC

President Barack Obama addressed the nation for the 15th time in response to a mass shooting that’s occurred during his presidency on Thursday, saying the country has become numb to them and calling on the American people to officially declare that enough is enough.

The President spoke from the James Brady Press Briefing Room in the aftermath of a [shooting on an Oregon community college campus that has left at least 10 dead and 7 wounded](http://time.com/4058269/shooter-oregon-community-college/), markedly tense and angered by the fact that he was once again addressing the nation on the issue of gun violence.

“Somehow this has become routine. The reporting is routine. My response here at this podium ends up being routine,” Obama said. “We’ve become numb to this.”

Obama began by expressing condolences for the families, like he’s had to do in the wake of tragedies in Tucson, Ariz.; Aurora, Colo.; and Fort Hood, Texas. He thanked the first responders, like he did in response to the shooting at the Navy Yard in Washington, D.C., and in Newton, Conn. And as President Obama said most recently in the wake of the mass shooting at a Bible Study at the Emanuel A.M.E. Church in Charleston, S.C., “our thoughts and prayers are not enough.”

“This is a political choice that we make to allow this to happen every few months in America,” Obama said. “We collectively are answerable to those families who lose their loved ones because of our inaction.”

It was a speech, about 15 minutes in length, that Obama could only deliver comfortably in the fourth quarter of his presidency, free from the constraints of a re-election campaign. He admitted to politicizing the issue, something critics of his responses to mass shootings have been apt to call him out on. On Thursday, however, he said the issue should be politicized because only politicians have the power to prevent such tragedies from occurring again.


Obama called out politicians and organizations like the National Rifle Association, who he said he already could imagine cranking out press releases claiming that “more guns” and “fewer safety laws” would prevent mass shootings.

“Does anybody really believe that?” the Commander in Chief pondered aloud. “There is a gun for roughly every man woman and child in America … How can you with a straight face make an argument that more guns make us safer?”

Obama went on to challenge the American public, the news media and lawmakers to get serious about gun reform. In a professorial tone that bordered on condescension, Obama called on the news media to “tally up the number of Americans killed through terrorist attacks and the number of Americans that have been killed by gun violence” and publish the numbers side by side.

“Tonight as those of us who are lucky enough to hug our kids a little closer are thinking about the families who aren’t so fortunate, I’d ask the American people to think about how they can get our government to change these laws to save lives and let our young people grow up,” he said.


He ended by saying that he prays this is the last time he’ll need to address the nation in this way, as the families of multiple innocent Americans grieve a sudden and tragic loss of life at the hand of a gunman. But based on his experience as President, he said, he knows he cannot make that guarantee.

It was, after all, his 15th time.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4058841/obama-mass-shootings/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4058841/obama-mass-shootings/"},"headline":"Obama Says Mass Shootings Have Become 'Routine' in America","datePublished":"2015-10-01T22:58:22.000Z","dateModified":"2023-12-14T01:12:38.000Z","description":"“This is a political choice that we make to allow this to happen every few months in America\"","url":"https://time.com/4058841/obama-mass-shootings/","keywords":["Guns"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8ec892fe480846f1/69886692bc6cfcbe7a3d9b83/obama1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8ec892fe480846f1/69886692bc6cfcbe7a3d9b83/obama1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Barack Obama","caption":"Barack Obama","creditText":"Susan Walsh—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/guns/","name":"Guns"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4058841/obama-mass-shootings/","name":"Obama Says Mass Shootings Have Become 'Routine' in America"}}]}]
```

