--- title: Dove Ad for Self Esteem Project description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are canonical: https://time.com/4054795/new-dove-ad-change-one-thing/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-09-29T21:20:26.000Z article:modified_time: 2026-04-13T07:25:23.982Z og:title: This New Dove Ad Shows How We All Have the Same Insecurities og:description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are og:url: https://time.com/4054795/new-dove-ad-change-one-thing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1620 og:image:height: 911 og:image:alt: Dove-Change-One-Thing-1 og:type: article twitter:card: summary_large_image twitter:title: This New Dove Ad Shows How We All Have the Same Insecurities twitter:description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This New Dove Ad Shows How We All Have the Same Insecurities > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=093fee43-a91f-4fe5-8d6d-91e8ac8e6ecf&cr=time-nl-brief-2026q3-v1)  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 29, 2015 9:20 PM UTC  Dove  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 29, 2015 9:20 PM UTC As part of [Dove’s ongoing campaign](http://time.com/12843/dove-says-even-your-armpits-are-beautiful-because-dove-loves-you-unconditionally/) to boost female self-esteem and celebrate female beauty in all shapes and sizes, a new ad shows teen girls talking about how they would like to change their appearance. The girls with straight hair wish that they had curly hair, while the girls with curly hair wish that they had straight hair. Tall girls wish that they were shorter, and short girls wish that they were taller. Anyone who has been on a sleepover or eaten at a cafeteria table with a lot of young girls will remember this kind of yearning well. [And now on Pinterest](https://www.pinterest.com/SelfEsteem/), the epitome of wistful feelings on the Internet, Dove has created “confidence-boosting boards” with more than “80 pins of self-esteem activities” so girls and their parents can share words of encouragement. _Read next:_ [_Here’s What Happens When Women Decide to Call Themselves Beautiful_](http://time.com/3773858/dove-choose-beautiful-average-door/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4054795/new-dove-ad-change-one-thing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4054795/new-dove-ad-change-one-thing/"},"headline":"This New Dove Ad Shows How We All Have the Same Insecurities","datePublished":"2015-09-29T21:20:26.000Z","dateModified":"2026-04-13T07:25:23.982Z","description":"A new campaign promotes self-esteem for young girls","url":"https://time.com/4054795/new-dove-ad-change-one-thing/","keywords":["Newsfeed","society"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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