--- title: Dove Ad for Self Esteem Project description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are canonical: https://time.com/4054795/new-dove-ad-change-one-thing/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-09-29T21:20:26.000Z article:modified_time: 2026-04-13T07:25:23.982Z og:title: This New Dove Ad Shows How We All Have the Same Insecurities og:description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are og:url: https://time.com/4054795/new-dove-ad-change-one-thing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1620 og:image:height: 911 og:image:alt: Dove-Change-One-Thing-1 og:type: article twitter:card: summary_large_image twitter:title: This New Dove Ad Shows How We All Have the Same Insecurities twitter:description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This New Dove Ad Shows How We All Have the Same Insecurities  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 29, 2015 9:20 PM UTC  Dove  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 29, 2015 9:20 PM UTC As part of [Dove’s ongoing campaign](http://time.com/12843/dove-says-even-your-armpits-are-beautiful-because-dove-loves-you-unconditionally/) to boost female self-esteem and celebrate female beauty in all shapes and sizes, a new ad shows teen girls talking about how they would like to change their appearance. The girls with straight hair wish that they had curly hair, while the girls with curly hair wish that they had straight hair. Tall girls wish that they were shorter, and short girls wish that they were taller. Anyone who has been on a sleepover or eaten at a cafeteria table with a lot of young girls will remember this kind of yearning well. [And now on Pinterest](https://www.pinterest.com/SelfEsteem/), the epitome of wistful feelings on the Internet, Dove has created “confidence-boosting boards” with more than “80 pins of self-esteem activities” so girls and their parents can share words of encouragement. _Read next:_ [_Here’s What Happens When Women Decide to Call Themselves Beautiful_](http://time.com/3773858/dove-choose-beautiful-average-door/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4054795/new-dove-ad-change-one-thing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4054795/new-dove-ad-change-one-thing/"},"headline":"This New Dove Ad Shows How We All Have the Same Insecurities","datePublished":"2015-09-29T21:20:26.000Z","dateModified":"2026-04-13T07:25:23.982Z","description":"A new campaign promotes self-esteem for young girls","url":"https://time.com/4054795/new-dove-ad-change-one-thing/","keywords":["Newsfeed","society"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Dove-Change-One-Thing-1","caption":"","creditText":"Dove","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4054795/new-dove-ad-change-one-thing/","name":"This New Dove Ad Shows How We All Have the Same Insecurities"}}]}] ```