--- title: Dove Ad for Self Esteem Project description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are canonical: https://time.com/4054795/new-dove-ad-change-one-thing/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-09-29T21:20:26.000Z article:modified_time: 2026-10-05T08:32:10.696Z og:title: This New Dove Ad Shows How We All Have the Same Insecurities og:description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are og:url: https://time.com/4054795/new-dove-ad-change-one-thing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1620 og:image:height: 911 og:image:alt: Dove-Change-One-Thing-1 og:type: article twitter:card: summary_large_image twitter:title: This New Dove Ad Shows How We All Have the Same Insecurities twitter:description: Dove self esteem project film, ad, and Pinterest board is supposed to help girls embrace their looks just the way they are twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b9274ea3d78e74d/6988661ce20a87cb81a8d885/dove-change-one-thing-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This New Dove Ad Shows How We All Have the Same Insecurities > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=f2d4c92c-7086-4d3b-a05d-9aac3563f1ed&cr=time-nl-network-2026q3-v1) ## Video: Dove Change One Thing [Watch (HLS stream): Dove Change One Thing](https://cdn.jwplayer.com/manifests/bpeUB2Q3.m3u8) (1:12)  _Published 2015-09-29. Dove Change One Thing_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 29, 2015 9:20 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 29, 2015 9:20 PM UTC As part of [Dove’s ongoing campaign](http://time.com/12843/dove-says-even-your-armpits-are-beautiful-because-dove-loves-you-unconditionally/) to boost female self-esteem and celebrate female beauty in all shapes and sizes, a new ad shows teen girls talking about how they would like to change their appearance. The girls with straight hair wish that they had curly hair, while the girls with curly hair wish that they had straight hair. Tall girls wish that they were shorter, and short girls wish that they were taller. Anyone who has been on a sleepover or eaten at a cafeteria table with a lot of young girls will remember this kind of yearning well. [And now on Pinterest](https://www.pinterest.com/SelfEsteem/), the epitome of wistful feelings on the Internet, Dove has created “confidence-boosting boards” with more than “80 pins of self-esteem activities” so girls and their parents can share words of encouragement. _Read next:_ [_Here’s What Happens When Women Decide to Call Themselves Beautiful_](http://time.com/3773858/dove-choose-beautiful-average-door/) ## Transcript I wish I had straight hair. [ MUSIC ] Long hair would be nice. I would love to have freckles. They can make people just look really cute. I wish I was taller. I wish I was shorter. I'm very tall for my age and I feel really lanky, and really tall and awkward. I wish I was thinner. I wish Iw as stronger. To play more sports, and be involved in more things. I would like to have lighter skin. It looks Oh my god, this is so difficult, I'm sorry. I would like to have darker skin. I have really pale skin so it'll stick out. Sometimes I wish I had blue eyes. Blue eyes would be nice. I'd like to have smaller breasts. I was the first girl in my class to get a bra. Just kinda wanna fit in. [ MUSIC ] I think that I would like to have curly hair. [ MUSIC ] I wish I had straight hair. 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