--- title: Keystone Light Ad with Chuck Testa, Ojai Valley Taxidermy description: New Keystone Light ad features taxidermist Chuck Testa, owner of Ojai Valley Taxidermy and YouTube celebrity canonical: https://time.com/4051913/chuck-testa-keystone-light-taxidermy/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-09-28T15:01:28.000Z article:modified_time: 2026-04-13T07:25:16.971Z og:title: Keystone Light Is Using the Web's Favorite Taxidermist to Sell Beer og:description: New Keystone Light ad features taxidermist Chuck Testa, owner of Ojai Valley Taxidermy and YouTube celebrity og:url: https://time.com/4051913/chuck-testa-keystone-light-taxidermy/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc1a0f653b0000d05/698865bda988ca93596b490d/screen-shot-2015-09-28-at-10-03-16-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Screen Shot 2015-09-28 at 10.03.16 AM og:type: article twitter:card: summary_large_image twitter:title: Keystone Light Is Using the Web's Favorite Taxidermist to Sell Beer twitter:description: New Keystone Light ad features taxidermist Chuck Testa, owner of Ojai Valley Taxidermy and YouTube celebrity twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc1a0f653b0000d05/698865bda988ca93596b490d/screen-shot-2015-09-28-at-10-03-16-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Keystone Light Is Using the Web's Most Famous Taxidermist to Sell Beer  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 28, 2015 3:01 PM UTC   by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 28, 2015 3:01 PM UTC On Monday, Keystone Light released a [commercial](https://www.youtube.com/watch?v=-WTi4qhJ4pY&feature=youtu.be) to promote hunting season featuring owner of [Ojai Valley Taxidermy](http://Ojaitaxidermy.com) and [YouTube celebrity](http://content.time.com/time/specials/packages/article/0,28804,2101344%5F2100875%5F2100876,00.html), Chuck Testa, that encourages consumers to keep an eye out for a special white can hidden in select orange multipacks. The ad is a mockumentary about the making of the ad. Testa comes across as the weirdest guy to work with because he uses the taxidermy animals as production assistants, in addition to talking to them as if they were humans. And as if that behavior is not strange enough, he hands out “goodbye” taxidermy squirrels to everyone on set. Testa first went viral in 2011, after producing a purposefully corny spot for his business. Here is the original, which has racked up more than 16 million YouTube views to date: Keystone Light Ad with Chuck Testa, Ojai Valley Taxidermy ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4051913/chuck-testa-keystone-light-taxidermy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4051913/chuck-testa-keystone-light-taxidermy/"},"headline":"Keystone Light Is Using the Web's Most Famous Taxidermist to Sell Beer","datePublished":"2015-09-28T15:01:28.000Z","dateModified":"2026-04-13T07:25:16.971Z","description":"As bizarre as it sounds","url":"https://time.com/4051913/chuck-testa-keystone-light-taxidermy/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc1a0f653b0000d05/698865bda988ca93596b490d/screen-shot-2015-09-28-at-10-03-16-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc1a0f653b0000d05/698865bda988ca93596b490d/screen-shot-2015-09-28-at-10-03-16-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-09-28 at 10.03.16 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4051913/chuck-testa-keystone-light-taxidermy/","name":"Keystone Light Is Using the Web's Most Famous Taxidermist to Sell Beer"}}]}] ```