--- title: Models Selfies: Dolce & Gabbana Fashion Models on Runway description: Models at Dolce & Gabbana's Spring/Summer 2016 Women’s Fashion Show on Sunday busted out cameraphones to take selfies while modeling. canonical: https://time.com/4051294/fashion-models-runway-selfies/ author: Justin Worland article:opinion: false article:content_tier: free article:published_time: 2015-09-27T14:33:50.000Z article:modified_time: 2026-04-13T07:25:15.917Z og:title: The Hot New Trend: Models Taking Runway Selfies og:description: Is this the most narcissistic thing ever? og:url: https://time.com/4051294/fashion-models-runway-selfies/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6ef1700738abdf5a/698865ac2dce01b96b9e5bc1/selfie-dolce-gabbana.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3500 og:image:height: 1969 og:image:alt: Models take selfie with mobile phones during the parade at the end of the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week og:type: article twitter:card: summary_large_image twitter:title: The Hot New Trend: Models Taking Runway Selfies twitter:description: Is this the most narcissistic thing ever? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6ef1700738abdf5a/698865ac2dce01b96b9e5bc1/selfie-dolce-gabbana.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Models Are Now Taking Runway Selfies > Sponsored content. 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Models take selfie with mobile phones during the parade at the end of the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week in Italy, on Sept. 27, 2015.Alessandroi Garofalo—Reuters  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Sep 27, 2015 2:33 PM UTC Runway modeling and taking selfies. Both are things that you might do if you feel self-confident. Fashion house Dolce & Gabbana has managed to combine them to create what may be the most narcissistic thing ever: models taking selfies on the runway. That’s right, models at Dolce & Gabbana’s Spring/Summer 2016 Women’s Fashion Show on Sunday busted out smartphones to take selfies while modeling. The photos were then posted real-time to the designer’s Instagram account where they quickly racked up tens of thousands of likes. Narcissism sells, apparently. > [](https://twitter.com/laRinascente/status/648119253418266624) > [](https://twitter.com/dolcegabbana/status/648121847289094144) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4051294/fashion-models-runway-selfies/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4051294/fashion-models-runway-selfies/"},"headline":"Models Are Now Taking Runway Selfies","datePublished":"2015-09-27T14:33:50.000Z","dateModified":"2026-04-13T07:25:15.917Z","description":"Models at Dolce & Gabbana's Spring/Summer 2016 Women’s Fashion Show on Sunday busted out cameraphones to take selfies while modeling.","url":"https://time.com/4051294/fashion-models-runway-selfies/","keywords":["Newsfeed","viral","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6ef1700738abdf5a/698865ac2dce01b96b9e5bc1/selfie-dolce-gabbana.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Justin Worland","jobTitle":"Senior Correspondent","url":"https://time.com/author/justin-worland/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6ef1700738abdf5a/698865ac2dce01b96b9e5bc1/selfie-dolce-gabbana.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Models take selfie with mobile phones during the parade at the end of the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week","caption":"Models take selfie with mobile phones during the parade at the end of the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week","creditText":"Alessandroi Garofalo—Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4051294/fashion-models-runway-selfies/","name":"Models Are Now Taking Runway Selfies"}}]}] ```