TIME Web Video

Apple 1.24.14 Video Shot Across 5 Continents in 1 Day Using Only iPhones

To commemorate the 30th anniversary of the Mac, Apple spent January 24 shooting a short (really short – a minute and a half) film simply called "1.24.14."

To commemorate the 30th anniversary of the Mac, Apple spent January 24 shooting a short (really short – a minute and a half) film simply called “1.24.14.” You may recall January 24, 1984 as the day that Steve Jobs and friends first unveiled the Mac at an investor meeting.

The film was shot using only iPhone 5s phones, with crews working in 15 locations spread around five continents. The piece was remotely directed by Ridley Scott’s son, Jake Scott, from Los Angeles, where footage was beamed in from all the other locations. (Ridley Scott directed the infamous 1984 Mac commercial.)

When the dust had settled, the team had 70 hours of footage to comb through that had been shot on 100 iPhones. The piece was edited by a team of 21 editors led by Angus Wall. And believe it or believe it, Apple gear – laptops, desktops and tablets – was used to cut the film together.

You can check out the backstory on Apple’s site.

Thirty Years of Mac – “1.24.14” Film [Apple.com]

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team