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---
title: Scandal&#x27;s Kerry Washington: Purple Purse for Abuse Campaign
description: Fans of the Scandal star who want to support the cause can buy the purse or a charm at Saks
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author: Eliana Dockterman
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article:published_time: 2015-09-25T12:56:09.000Z
article:modified_time: 2026-04-13T08:57:23.836Z
og:title: Kerry Washington Wants You to Wear This Purse for a Good Cause
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twitter:description: She designed it to support a campaign against financial abuse
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# Kerry Washington Wants You to Wear This Purple Purse for a Good Cause

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

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#### How do I sign up for a TIME newsletter?

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![Eliana Dockterman](https://static.time.com/v3/assets/bltea6093859af6183b/blt562ce4d8c2d99f2f/69893e0822fb85100ce270af/e_docterman-resize.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Eliana Dockterman](https://time.com/author/eliana-dockterman/)


![Eliana Dockterman](https://static.time.com/v3/assets/bltea6093859af6183b/blt562ce4d8c2d99f2f/69893e0822fb85100ce270af/e_docterman-resize.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliana Dockterman


Correspondent

Sep 25, 2015 12:56 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltfaa85ab7db87a9bf/6988656ecf40a80becc3fe5d/gettyimages-489964886_1024.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

![Eliana Dockterman](https://static.time.com/v3/assets/bltea6093859af6183b/blt562ce4d8c2d99f2f/69893e0822fb85100ce270af/e_docterman-resize.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Eliana Dockterman](https://time.com/author/eliana-dockterman/)


![Eliana Dockterman](https://static.time.com/v3/assets/bltea6093859af6183b/blt562ce4d8c2d99f2f/69893e0822fb85100ce270af/e_docterman-resize.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliana Dockterman


Correspondent

Sep 25, 2015 12:56 PM UTC

Though financial abuse doesn’t leave a scar, it’s often what keeps women in abusive relationships. That’s why actress Kerry Washington partnered with [Allstate Foundation Purple Purse](http://purplepurse.com/) to bring awareness to the issue, direct women in need toward resources and raise money for over 160 foundations by designing a purse with designer Dee Ocleppo.

“Financial abuse is the hidden weapon. We don’t necessarily see it the way you would see a black eye. But it is the number one reason women stay in abusive relationships. And even when they leave, it’s the number one reason why they go back,” Washington told TIME. “It’s very real in the lives of these women, whether it’s destroyed credit or losing a job or not being able to get to a job by losing transportation or access to cash.”

Washington unveiled the clutch, which is designed to give women back control of their own pursestrings, in New York City on Thursday night. The purple purse bears the color of domestic violence awareness and will be sold at Saks. A quarter of the proceeds will go toward organizations fighting domestic abuse.

The _Scandal_ star joined the Purple Purse cause last year, and she and Allstate raised $2.5 million with sales of a purse she designed. Allstate is looking to double that number this year. “What I’m so passionate about with this initiative is that it’s really about women taking their power back and saying this is a cultural phenomenon that one in four women will be abused in her lifetime, but there is something I can do about it,” Washington says.

This year’s purse adds an extra accessory: a charm that comes with the bag or can be purchased separately. “You can turn any bag into a purple purse,” she says. “Guys can do it, girls can do it. You can put it on your keychain. You can put it on your door. You can put it wherever you want.”


The [Purple Purse website](http://purplepurse.com/) provides a financial empowerment curriculum, which outlines for victims of abuse how they can escape their circumstances.

_Read next:_ [_Kerry Washington Talks Scandal Season Premiere and Viola Davis’ Emmys Speech_](http://time.com/4049386/scandal-premiere-kerry-washington-viola-davis-emmys/)

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