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title: Watch These Women Not Be Active While Wearing Activewear
description: The women in this hilarious send-up by Skit Box want to assure you that it&#x27;s totally okay to wear fitness clothes anywhere but the gym.
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og:description: Australian comedy group Skit Box send-up the activewear trend
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# Watch These Women Not Be Active While Wearing Activewear

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by 

[Joanna Plucinska](https://time.com/author/joanna-plucinska/)


## Joanna Plucinska


Sep 23, 2015 9:40 AM UTC

by 

[Joanna Plucinska](https://time.com/author/joanna-plucinska/)


## Joanna Plucinska


Sep 23, 2015 9:40 AM UTC

Fear not, lovers of stretchy, comfy clothing known as activewear — the ladies behind the Australian sketch comedy group, [Skit Box](https://www.facebook.com/SkitBox/), want to assure you that it’s totally okay to wear them anywhere but the gym.

From going grocery shopping, to drinking coffee to even being hungover, these ladies show the multiple ways that you can don activewear without actually exercising.

This particular send-up was uploaded on Tuesday by the [Van Vuuren Bros](https://www.youtube.com/channel/UCXwQTAwojxNAqaIUnm%5FsDdA), an Australian comedy duo who have gained notoriety and fame in their homeland with their [depictions](https://www.youtube.com/show/bondihipsters) of hipster life on Bondi beach. In this case, one half of the duo, Christaan Van Vuuren, directed and co-wrote the song behind the video, [_Mashable_](http://mashable.com/2015/09/23/activewear-song/#TjUn61pD7mqB) reports.

The video may seem ridiculous, but the numbers speak for themselves in confirming that this trend is undoubtedly on the rise. According to [Fortune](http://fortune.com/2014/12/25/athletic-apparel-top-performer/), activewear has been flying off the shelves, with companies like Nike and Under Armour seeing a double-digit rise in their sales of fitness attire last year as more people adopt the “[athleisure](http://time.com/3938072/nike-finish-line-sales-jump/)” trend.

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