--- description: The photo-sharing app now has 400 million users title: Instagram Hits 400 Million Users image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1b40ff1f49a7b6f5/698864dd196cf4cdc003825b/iphone-instagram.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Instagram Hits 400 Million Users by [Olivier Laurent](/author/olivier-laurent/) ## Olivier Laurent Update your preferences in [Account Settings](/account/preferences/) Close Sep 22, 2015 9:01 PM CUT  A pro-democracy protester uses a phone to record people waving lights next to the central government offices in Hong Kong as activists marked one month since authorities used tear gas in an attempt to disperse them on Oct. 28, 2014. A pro-democracy protester uses a phone to record people waving lights next to the central government offices in Hong Kong as activists marked one month since authorities used tear gas in an attempt to disperse them on Oct. 28, 2014.Alex Ogle—AFP/Getty Images by [Olivier Laurent](/author/olivier-laurent/) ## Olivier Laurent Update your preferences in [Account Settings](/account/preferences/) Close Sep 22, 2015 9:01 PM CUT Instagram will celebrate its fifth anniversary on Oct. 6, but it’s already popping the champagne – the popular photo app now has 400 million users. “While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us,” Instagram wrote in [a blog post](http://blog.instagram.com/post/129662501137/150922-400million "undefined") Tuesday, announcing that more than 75% of its users were outside of the U.S. “Among the last 100 million to join, more than half live in Europe and Asia,” says Instagram. Growth has been particularly high in Brazil, Japan and Indonesia. Instagram reached [300 million](http://time.com/3628134/instagram-twitter/ "undefined") users last December. [Read next: The Instagram Photographers to Follow in All 50 States.](http://time.com/instagram50/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4045339/instagram-400-million/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4045339/instagram-400-million/"},"headline":"Instagram Hits 400 Million Users","datePublished":"2015-09-22T21:01:47.000Z","dateModified":"2026-04-13T08:06:39.888Z","description":"The photo-sharing app keeps on getting bigger","url":"https://time.com/4045339/instagram-400-million/","keywords":["Tech","App","photography","Instagram"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b40ff1f49a7b6f5/698864dd196cf4cdc003825b/iphone-instagram.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivier Laurent","jobTitle":null,"url":"https://time.com/author/olivier-laurent/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1b40ff1f49a7b6f5/698864dd196cf4cdc003825b/iphone-instagram.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"HONG KONG-CHINA-POLITICS-DEMOCRACY","caption":"HONG KONG-CHINA-POLITICS-DEMOCRACY","creditText":"Alex Ogle—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4045339/instagram-400-million/","name":"Instagram Hits 400 Million Users"}}]}] ```