--- title: Watch James Bond Take an Action-Packed Boat Ride in New Ad description: Shaken not stirred canonical: https://time.com/4042873/james-bond-heineken-ad/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2015-09-21T16:45:35.000Z article:modified_time: 2026-04-13T07:24:59.125Z og:title: Watch James Bond Take an Action-Packed Boat Ride in New Heineken Ad og:description: Shaken not stirred og:url: https://time.com/4042873/james-bond-heineken-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c8582b451ad89b1/6988648bcd1bba742e6fd43b/daniel-craig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Daniel Craig poses during a photocall to promote the 24th James Bond film 'Spectre' at Rome's city hall on Feb. 18, 2015. og:type: article twitter:card: summary_large_image twitter:title: Watch James Bond Take an Action-Packed Boat Ride in New Heineken Ad twitter:description: Shaken not stirred twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c8582b451ad89b1/6988648bcd1bba742e6fd43b/daniel-craig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch James Bond Take an Action-Packed Boat Ride in New Heineken Ad by [Jeff Labrecque / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Jeff Labrecque / Entertainment Weekly Sep 21, 2015 4:45 PM UTC  Daniel Craig poses during a photocall to promote the 24th James Bond film 'Spectre' at Rome's city hall on Feb. 18, 2015. Daniel Craig poses during a photocall to promote the 24th James Bond film 'Spectre' at Rome's city hall on Feb. 18, 2015.Tiziana Fabi—AFP/Getty Images by [Jeff Labrecque / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Jeff Labrecque / Entertainment Weekly Sep 21, 2015 4:45 PM UTC Dos Equis might have The Most Interesting Man in the World, but Heineken has James Bond. In advance of _Spectre_, 007 has [teamed up again](https://www.youtube.com/watch?v=2krNINKo2bw) with the Dutch beer giant for a madcap commercial [that promotes both brands](https://www.youtube.com/watch?v=txTdiofEJwQ). “There is no doubt that James Bond will always be synonymous with ‘shaken not stirred’, but he is a man of the world, so it’s not surprising that a contemporary Bond might enjoy a Heineken beer occasionally,” a Heineken spokesperson told the [_Guardian_](http://www.theguardian.com/media/2015/sep/21/daniel-craig-stars-in-heineken-campaign-ahead-of-new-james-bond-film). In the new 90-second clip, Daniel Craig receives some assistance from a beautiful bystander who gets dragged into trouble while on a waterski. Like previous Bond/Heineken ads, it has a sense of humor about 007 — there’s a special cameo from Herve Villechaise and a call-back to Oddjob’s bowler in_Goldfinger_. However, this ad is the first to feature a woman as Bond’s unassuming accompliss. “If you look at other campaigns, it is always a man of the world that saves the day \[alongside Bond\],” Heineken’s director of global sponsorship Hans Erik Tuijt told the _Guardian_. “We thought it was time to introduce a woman of the world \[to the campaign\]. It is the first time the Heineken character is a woman.” _This_ [_article_](http://www.ew.com/article/2015/09/21/james-bond-heineken-spectre) _originally appeared on_ [_EW.com_](http://www.ew.com) Watch James Bond Take an Action-Packed Boat Ride in New Ad ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4042873/james-bond-heineken-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4042873/james-bond-heineken-ad/"},"headline":"Watch James Bond Take an Action-Packed Boat Ride in New Heineken Ad","datePublished":"2015-09-21T16:45:35.000Z","dateModified":"2026-04-13T07:24:59.125Z","description":"Shaken not stirred","url":"https://time.com/4042873/james-bond-heineken-ad/","keywords":["Newsfeed","Food & Drink","James Bond","Advertisement","Ad","Daniel Craig","commercial"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c8582b451ad89b1/6988648bcd1bba742e6fd43b/daniel-craig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jeff Labrecque / Entertainment Weekly"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c8582b451ad89b1/6988648bcd1bba742e6fd43b/daniel-craig.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Daniel Craig poses during a photocall to promote the 24th James Bond film 'Spectre' at Rome's city hall on Feb. 18, 2015.","caption":"Daniel Craig poses during a photocall to promote the 24th James Bond film 'Spectre' at Rome's city hall on Feb. 18, 2015.","creditText":"Tiziana Fabi—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4042873/james-bond-heineken-ad/","name":"Watch James Bond Take an Action-Packed Boat Ride in New Heineken Ad"}}]}] ```