--- ---  # The Selfie Spoon Is Now a Thing That Exists  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 18, 2015 3:18 PM UTC   by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 18, 2015 3:18 PM UTC It has been said that breakfast is the most important meal of the day. Clearly that’s why Cinnamon Toast Crunch has introduced a “selfie spoon,” a selfie stick with a spoon at the end that extends up to 30 inches so cereal eaters can take photos of themselves while eating cereal. The General Mills brand created this new spin on the notorious selfie stick to solve the first world problem of “choosing between eating and posting” a selfie, according to their ad. To use the selfie spoon, narcissists just have to turn on the Bluetooth feature on their smartphones so the white remote will be recognized — there is one gray button that takes photos on Android phones, and one that takes photos on iOS devices. Selfie spoons are free to order now on [SelfieSpoon.com](http://cinnamontoastcrunch.tumblr.com/selfiespoon), though customers do have to pay for shipping and will likely pay in followers on social media.  ### Lights, Camera, Infraction: 12 Memorable Celebrity Mugshots  Justin Bieber Miami Dade County Jail/AP  Bruno Mars WireImage/Getty Images  Paris Hilton Los Angeles Sheriff's Department/Getty Images  Robert Downey Jr. Culver City Police Department/Getty Images  Frank Sinatra Michael Ochs Archives/Getty Images  Amanda Bynes Los Angeles County Sheriff's Office/WireImage/Getty Images  Kid Rock DeKalb County Sheriff's Office/Getty Images  Kiefer Sutherland Glendale City Police Department/Getty Images  Nicole Richie Glendale Police Department/Getty Images  Mel Gibson Los Angeles County Sheriff's Department/Getty Images  James Brown Aiken County Sheriff's Office/Getty Images  Lindsay Lohan Los Angeles County Sheriff's Department/Getty Images New Selfie Spoon from Cinnamon Toast Crunch ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/"},"headline":"The Selfie Spoon Is Now a Thing That Exists","datePublished":"2015-09-18T15:18:43.000Z","dateModified":"2026-05-11T04:46:59.725Z","description":"Now you can capture yourself in all your breakfast eating glory","url":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"cinnamon-toast-crunch-selfie-spoon","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/","name":"The Selfie Spoon Is Now a Thing That Exists"}}]}] ```