--- title: New Selfie Spoon from Cinnamon Toast Crunch description: New selfie spoon from Cinnamon Toast Crunch and General Mills canonical: https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-09-18T15:18:43.000Z article:modified_time: 2026-05-11T04:46:59.725Z og:title: New Selfie Spoon from Cinnamon Toast Crunch og:description: Now you can capture yourself in all your breakfast eating glory og:url: https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2448 og:image:height: 1377 og:image:alt: cinnamon-toast-crunch-selfie-spoon og:type: article twitter:card: summary_large_image twitter:title: New Selfie Spoon from Cinnamon Toast Crunch twitter:description: Now you can capture yourself in all your breakfast eating glory twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Selfie Spoon Is Now a Thing That Exists > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 18, 2015 3:18 PM UTC   by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 18, 2015 3:18 PM UTC It has been said that breakfast is the most important meal of the day. Clearly that’s why Cinnamon Toast Crunch has introduced a “selfie spoon,” a selfie stick with a spoon at the end that extends up to 30 inches so cereal eaters can take photos of themselves while eating cereal. The General Mills brand created this new spin on the notorious selfie stick to solve the first world problem of “choosing between eating and posting” a selfie, according to their ad. To use the selfie spoon, narcissists just have to turn on the Bluetooth feature on their smartphones so the white remote will be recognized — there is one gray button that takes photos on Android phones, and one that takes photos on iOS devices. Selfie spoons are free to order now on [SelfieSpoon.com](http://cinnamontoastcrunch.tumblr.com/selfiespoon), though customers do have to pay for shipping and will likely pay in followers on social media.  ### Lights, Camera, Infraction: 12 Memorable Celebrity Mugshots  Justin Bieber Miami Dade County Jail/AP  Bruno Mars WireImage/Getty Images  Paris Hilton Los Angeles Sheriff's Department/Getty Images  Robert Downey Jr. Culver City Police Department/Getty Images  Frank Sinatra Michael Ochs Archives/Getty Images  Amanda Bynes Los Angeles County Sheriff's Office/WireImage/Getty Images  Kid Rock DeKalb County Sheriff's Office/Getty Images  Kiefer Sutherland Glendale City Police Department/Getty Images  Nicole Richie Glendale Police Department/Getty Images  Mel Gibson Los Angeles County Sheriff's Department/Getty Images  James Brown Aiken County Sheriff's Office/Getty Images  Lindsay Lohan Los Angeles County Sheriff's Department/Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/"},"headline":"The Selfie Spoon Is Now a Thing That Exists","datePublished":"2015-09-18T15:18:43.000Z","dateModified":"2026-05-11T04:46:59.725Z","description":"Now you can capture yourself in all your breakfast eating glory","url":"https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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