--- title: New Selfie Spoon from Cinnamon Toast Crunch description: New selfie spoon from Cinnamon Toast Crunch and General Mills canonical: https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-09-18T15:18:43.000Z article:modified_time: 2026-10-05T08:32:02.563Z og:title: New Selfie Spoon from Cinnamon Toast Crunch og:description: Now you can capture yourself in all your breakfast eating glory og:url: https://time.com/4040016/cinnamon-toast-crunch-cereal-selfie-spoon/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2448 og:image:height: 1377 og:image:alt: cinnamon-toast-crunch-selfie-spoon og:type: article twitter:card: summary_large_image twitter:title: New Selfie Spoon from Cinnamon Toast Crunch twitter:description: Now you can capture yourself in all your breakfast eating glory twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c5ac416d0363552/6988643cab6d7791e06a6370/cinnamon-toast-crunch-selfie-spoon2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Selfie Spoon Is Now a Thing That Exists > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=e77257e5-f62b-4132-82a9-281398b9e71f&cr=time-nl-network-2026q3-v1) ## Video: Cinnamon Toast Crunch Selfie Spoon [Watch (HLS stream): Cinnamon Toast Crunch Selfie Spoon](https://cdn.jwplayer.com/manifests/R8UTwMYD.m3u8) (0:30)  _Published 2015-09-18. Cinnamon Toast Crunch Selfie Spoon_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 18, 2015 3:18 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Sep 18, 2015 3:18 PM UTC It has been said that breakfast is the most important meal of the day. Clearly that’s why Cinnamon Toast Crunch has introduced a “selfie spoon,” a selfie stick with a spoon at the end that extends up to 30 inches so cereal eaters can take photos of themselves while eating cereal. The General Mills brand created this new spin on the notorious selfie stick to solve the first world problem of “choosing between eating and posting” a selfie, according to their ad. To use the selfie spoon, narcissists just have to turn on the Bluetooth feature on their smartphones so the white remote will be recognized — there is one gray button that takes photos on Android phones, and one that takes photos on iOS devices. Selfie spoons are free to order now on [SelfieSpoon.com](http://cinnamontoastcrunch.tumblr.com/selfiespoon), though customers do have to pay for shipping and will likely pay in followers on social media.  ### Lights, Camera, Infraction: 12 Memorable Celebrity Mugshots  Justin Bieber Miami Dade County Jail/AP  Bruno Mars WireImage/Getty Images  Paris Hilton Los Angeles Sheriff's Department/Getty Images  Robert Downey Jr. Culver City Police Department/Getty Images  Frank Sinatra Michael Ochs Archives/Getty Images  Amanda Bynes Los Angeles County Sheriff's Office/WireImage/Getty Images  Kid Rock DeKalb County Sheriff's Office/Getty Images  Kiefer Sutherland Glendale City Police Department/Getty Images  Nicole Richie Glendale Police Department/Getty Images  Mel Gibson Los Angeles County Sheriff's Department/Getty Images  James Brown Aiken County Sheriff's Office/Getty Images  Lindsay Lohan Los Angeles County Sheriff's Department/Getty Images ## Transcript Everyone loves a bowl of Cinnamon Toast Crunch, but if you didn't post it on social media, did it really happen? Problem solved. Introducing the Cinnamon Toast Crunch Selfie Spoon. That's right. It's a selfie stick with a spoon on one end. Gone are the days of eating a delicious breakfast and all of your friends not knowing about it. So why choose between eating or posting? With the Selfie Spoon, you can do both in a flash. Order now and get it for free. 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