Gwyneth Paltrow has Goop, Blake Lively has Preserve, and now Jessica Biel is joining the celebrity mom media empire with a series of sex-ed videos along with the founder of the non-profit WomanCare Global, Saundra Pelletier.
Biel said she realized she didn't understand how her body worked when she was 31 and trying to have a baby with husband Justin Timberlake and thought, "I've been on the Pill for so long; how hard will it be to get pregnant?"
"Suddenly I realized I really didn't know what's going on inside my own body," Biel told Glamour.
Biel's goal is to create a series of sex education videos aimed at young women discussing everything from changes in girls' bodies during puberty to contraception. It's a natural second step for Biel, who has spent the past couple years distributing feminine care products to women in the developing world with Project Dignity, which aims to donate reusable menstrual cups.
But Pelletier and Biel thought there was more they could do for women in America, where only "22 states require public schools to teach sex education," Pelletier, who doubles as the CEO of biotech firm Evofirm, said.
"We want girls to know what their [body is going through] so they don't feel scared or ashamed or gross," Biel said.