--- title: Why Successful People Like Steve Rannazzisi Lie description: Experts point to narcissism as a potential reason why people who seem to have it all lie. canonical: https://time.com/4036717/lying-for-reputation/ author: Tanya Basu article:opinion: false article:content_tier: free article:published_time: 2015-09-17T16:05:42.000Z article:modified_time: 2026-08-04T07:41:37.079Z article:section: Science og:title: Why Successful People Like Steve Rannazzisi Fabricate Truths og:description: A lot of it has to do with narcissism. og:url: https://time.com/4036717/lying-for-reputation/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ca1bc246fd724a5/698864240a4a2204659c6202/gettyimages-457097350.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: 2014 New York Comic Con - Day 3 og:type: article twitter:card: summary_large_image twitter:title: Why Successful People Like Steve Rannazzisi Fabricate Truths twitter:description: A lot of it has to do with narcissism. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ca1bc246fd724a5/698864240a4a2204659c6202/gettyimages-457097350.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why Do People Lie When They Can Easily Get Caught? > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: Kanye West on Why He Doesn't Care About His Legacy [Watch (HLS stream): Kanye West on Why He Doesn't Care About His Legacy](https://cdn.jwplayer.com/manifests/hQZVDnKU.m3u8) (3:58)  _Published 2015-04-16. “Every time I say something that’s extremely truthful out loud, it literally breaks the internet. So what are we getting all of the rest of the time?” asks West, the rapper and designer._  by [Tanya Basu](https://time.com/author/tanya-basu/)  ## Tanya Basu Sep 17, 2015 4:05 PM UTC  Actor Stephen Rannazzisi. Actor Stephen Rannazzisi. Daniel Zuchnik—Getty Images  by [Tanya Basu](https://time.com/author/tanya-basu/)  ## Tanya Basu Sep 17, 2015 4:05 PM UTC On Wednesday, Steve Rannazzisi—a comedian who found fame on MTV’s _Punk’d_ and has stars in the popular FXX show _The League_—[admitted he had fabricated a story that he said was the basis for his success:](http://time.com/4036076/steve-rannazzisi-9-11-escape-the-league/?xid=homepage) barely escaping the tumbling south tower on September 11, 2001, while working a desk job at Merrill Lynch. Rannazzisi, in fact, was nowhere near the World Trade Center on that day, and Merrill Lynch has no record of his ever having being an employee. Why would someone who was high-profile and easily traceable in this digital age, with no obvious reason to lie about where he was on 9/11, lie? There’s no clear answer, and one can only speculate as to what motivated Rannazzisi. But to the question of why people lie when they can get caught, researchers have some theories. Many people in leadership positions are narcissists, says Amy Brunell, a psychologist based at the Ohio State University campus in Mansfield, who has made a career out of understanding the psychology of narcissists and what drives their behavior—including [their tendency to cheat](http://www.sciencedirect.com/science/article/pii/S0191886910005015). “They lie because they want to look good and rise to fame,” she says. It’s this desire to leap to higher levels of recognition, no matter the moral consequences, that may be behind some lying. Some people lie for reputation purposes, said Pamela Meyer, author of the book [_Liespotting_](http://liespotting.com/) and CEO of [Calibrate](http://calibrate-inc.com/), which has made a business out of picking out deception in professional environments and law enforcement. While each case is different, she says motivations to lie often fall into two categories. A person might lie for practical reasons, such as to avoid conflict. These lies are often what we refer to as “white lies,” and they don’t necessarily involve an internal moral conflict so much as they avoid a future conflict. Another common reason people lie is to attempt to bolster their reputation. And this plays into narcissistic tendencies, Meyer says. “With someone who is narcissistic, they’re kind of agnostic about the source of supply of attention,” Meyer said. “They just want attention in some way.” Brunell agrees. “How they get there isn’t an issue,” she says. Of course, as Meyer has pointed out in her own [TED Talk,](http://www.ted.com/talks/pamela%5Fmeyer%5Fhow%5Fto%5Fspot%5Fa%5Fliar) everyone lies about something or another at some point, so it’s impossible to generalize about why. In the case of Rannazzisi, Brunell offers this: “When we hear survivor stories, we are engaged. Why wouldn’t you believe something like this happened?” In Ranazzisi’s case, it worked until Wednesday. ### 5 Horrible Habits You Need to Stop Right Now  Do Not Email First Thing in the Morning or Last Thing at Night “The former scrambles your priorities and all your plans for the day and the latter just gives you insomnia,” says Ferriss, who insists “email can wait until 10am” or after you check off at least one substantive to-do list item. Chris Pecoraro—Getty Images  Do Not Agree to Meetings or Calls With No Clear Agenda or End Time “If the desired outcome is defined clearly… and there’s an agenda listing topics–questions to cover–no meeting or call should last more than 30 minutes,” claims Ferriss, so “request them in advance so you can ‘best prepare and make good use of our time together.'” Sam Edwards—Getty Images/Caiaimage  Do Not Check Email Constantly Batch it and check it only periodically at set times (Ferriss goes for twice a day). Your inbox is analogous to a cocaine pellet dispenser, says Ferriss. Don’t be an addict. Tools like strategic use of the auto responder and Boomerang can help. Jetta Productions—Getty Images  Do Not Carry a Digital Leash 24/7 At least one day a week leave you smartphone somewhere where you can’t get easy access to it. If you’re gasping, you’re probably the type of person that most needs to do kick this particular habit. by nacoki ( MEDIA ARC )—Getty Images/Flickr RF  Do Not Let People Ramble Sounds harsh, but it’s necessary, Ferriss believes. “Small talk takes up big time,” he says, so when people start to tell you about their weekends, cut them off politely with something like “I’m in the middle of something, but what’s up?” But be aware, not everyone agrees with this one (and certainly not in every situation), and you may want to pay particularly close attention to norms around chit chat when traveling internationally. Reza Estakhrian—Getty Images ## Transcript Every time I crash the internet it's like, this little drop of truth. Every time I say something that's extremely truthful out loud, it literally breaks the internet. So what are we getting all of the rest of the time? [ MUSIC ] I don't care about having a legacy. I don't care about. Being remembered. Cuz the most important thing to me is like, while I'm here, while we're having fun, while we're going to sleep and breathing oxygen and living life, and falling in love, and having pain, and having joy, is like what can I do? What can I do with my voice? What can we do for each other to make life easier? To make life doper for our kids, you know, as they grow? You know, we were. Born into a broken world and we're like the clean- up crew, you know? [ MUSIC ] My mother made me believe in me. When I was growing up, I wanted to make video games. My mom got this Amiga computer when I was in seventh grade and had. 4, 096 colors. I found myself running home to use this sound program that allowed me to play a note. It would stay. Plays another note, it would stay. It plays another note, it would stay. And that's how I learned how to produce in seventh grade. And I was just really making the music to make video. Dreams. They just let me dream. They supported me. They pushed me. They didn't set me up to be inside of a, a box. What's the main thing that makes magic magic. The fact that no one believes it's possible. [ MUSIC ] When I entered the fashion world and I encountered a lot of elitism and all that, it just made me happy. It was something fun, we had the entire world against us. It was like absolutely no allies whatsoever, you know what I mean? It was like the world was against us. The pressure of that was like crazy. It was like a Superbowl. I remember sitting there with my fashion publicist Deborah, and we were supposed to do the Reese's. This is the thing with the editors after the show. They come back to see it and see if they like the collection. And we had, like, two or three people that came to see it and take a picture with Kanye and blah blah, all this type of stuff. I said, do we have any more editors coming? And Debra just looked and says, no. No one else is coming. And I looked at her and said. This is great! Remember this moment cuz it won't always be like this. Embrace this moment where no one came to see the collection. I take, you know, things that people look at as a negative as an inspiration to do. Something better. [ MUSIC ] [ NOISE ] I think there's school teachers that are the, the exact same mission as, as me. I think there's police officers with the exact same mission. As me. Just help. Just do everything you got. Give everything you got. And, you know, our focus needs to be less about what our le -. Legacy is gonna be or how we're gonna control each other. But more how can we can give to each other. 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