--- title: Tumblr Launches New York Fashion Week Internet Line description: See the Internet-inspired clothing line canonical: https://time.com/4029793/tumblr-clothing-fashion-week/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2015-09-11T17:36:47.000Z article:modified_time: 2026-05-11T04:47:01.350Z og:title: See Tumblr's New Internet-Inspired Clothing Line og:description: Experience Tumblr art IRL og:url: https://time.com/4029793/tumblr-clothing-fashion-week/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=500&quality=75&auto=webp&crop=16:9 og:image:width: 500 og:image:height: 281 og:image:alt: Tumblr-Fashion-NYFW-paom_10 og:type: article twitter:card: summary_large_image twitter:title: See Tumblr's New Internet-Inspired Clothing Line twitter:description: Experience Tumblr art IRL twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=500&quality=75&auto=webp&crop=16:9 ---  # See Tumblr's New Internet-Inspired Clothing Line > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Sep 11, 2015 5:36 PM UTC  Tumblr x Print All Over Me Capsule Collection - Art by Brian Vu Tumblr x Print All Over Me Capsule Collection - Art by Brian Vu Sam Cannon for Tumblr by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Sep 11, 2015 5:36 PM UTC Fashion season is upon us. And in the truest form of embracing the modern era of digital obsession, Tumblr has launched a clothing line inspired by artists who use the social network. [Andrew Myers](http://andrewbmyers.tumblr.com/), [Elena Morelli](http://blog.avisiblesignofmyown.com/), [Mario Kroes](http://blog.mariokroes.com/), [John Karel](http://jjjjjjjjjjohn.tumblr.com/), [John McLaughlin](http://jhnmclghln.tumblr.com/), [Lauren Pelc-McArthur](http://lauren-p-m.tumblr.com/),[Luca Mainini](http://lucamaininipsychodiva.tumblr.com/), [Monica Ramos](http://www.monicatramos.tumblr.com/), [Hattie Stewart](http://hattiestewart.tumblr.com/), and [Brian Vu](http://brian-vu.tumblr.com/)‘s works are included in the collection, which celebrates 10 seasons of Tumblr participating in New York Fashion Week. The clothing, priced from $36, will be available on Monday, Sept. 14 [online](https://paom.com/)—unless you live in New York, where can find it at Tumblr’s special [pop-up shop](http://www.lightbx.org/).  Tumblr x Print All Over Me Capsule Collection - Art by Elena Morelli Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by Mario Kroes Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by Brian Vu Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by John Karel Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by Luca Mainini Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by Hattie Stewart Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by Monica Ramos Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by Lauren Pelc-McArthur Sam Cannon for Tumblr  Tumblr x Print All Over Me Capsule Collection - Art by John McLaughlin Sam Cannon for Tumblr ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4029793/tumblr-clothing-fashion-week/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4029793/tumblr-clothing-fashion-week/"},"headline":"See Tumblr's New Internet-Inspired Clothing Line","datePublished":"2015-09-11T17:36:47.000Z","dateModified":"2026-05-11T04:47:01.350Z","description":"Experience Tumblr art IRL","url":"https://time.com/4029793/tumblr-clothing-fashion-week/","keywords":["Newsfeed","Internet","photography"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tumblr-Fashion-NYFW-paom_10","caption":"Tumblr x PAOM 2015","creditText":"Sam Cannon for Tumblr","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4029793/tumblr-clothing-fashion-week/","name":"See Tumblr's New Internet-Inspired Clothing Line"}}]}] ```