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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=1080&quality=75&auto=webp&crop=16:9)


# See Tumblr's New Internet-Inspired Clothing Line


by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Sep 11, 2015 5:36 PM UTC

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Tumblr x Print All Over Me Capsule Collection - Art by Brian Vu

Tumblr x Print All Over Me Capsule Collection - Art by Brian VuSam Cannon for Tumblr

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Sep 11, 2015 5:36 PM UTC

Fashion season is upon us. And in the truest form of embracing the modern era of digital obsession, Tumblr has launched a clothing line inspired by artists who use the social network.

[Andrew Myers](http://andrewbmyers.tumblr.com/), [Elena Morelli](http://blog.avisiblesignofmyown.com/), [Mario Kroes](http://blog.mariokroes.com/), [John Karel](http://jjjjjjjjjjohn.tumblr.com/), [John McLaughlin](http://jhnmclghln.tumblr.com/), [Lauren Pelc-McArthur](http://lauren-p-m.tumblr.com/),[Luca Mainini](http://lucamaininipsychodiva.tumblr.com/), [Monica Ramos](http://www.monicatramos.tumblr.com/), [Hattie Stewart](http://hattiestewart.tumblr.com/), and [Brian Vu](http://brian-vu.tumblr.com/)‘s works are included in the collection, which celebrates 10 seasons of Tumblr participating in New York Fashion Week.

The clothing, priced from $36, will be available on Monday, Sept. 14 [online](https://paom.com/)—unless you live in New York, where can find it at Tumblr’s special [pop-up shop](http://www.lightbx.org/).

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/bltd50a5b59743240b3/698863225f570f51d0b1d523/tumblr-fashion-nyfw-paom_21.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Elena Morelli Sam Cannon for Tumblr

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blt0153f7c283984143/698863248e060119bc4624aa/tumblr-fashion-nyfw-paom_03.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Mario Kroes Sam Cannon for Tumblr

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blt4e62908f96d7795a/69886323cd1bba10166fd1e4/tumblr-fashion-nyfw-paom_10.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Brian Vu Sam Cannon for Tumblr

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blt975e0363ab0a8948/698863260a4a22b0759c605b/tumblr-nyf-fashion-sam-cannon-paom_14.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by John Karel Sam Cannon for Tumblr

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blte44bcfa9ac39c130/69886323524fc04e09df4738/tumblr-fashion-nyfw-paom_06.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Luca Mainini Sam Cannon for Tumblr

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/bltdbe282c37bd9a790/698863230a4a221c639c6053/tumblr-fashion-nyfw-paom_16.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Hattie Stewart Sam Cannon for Tumblr


![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blt2670765751ea8f47/698863220a4a22d7cd9c604f/tumblr-fashion-nyfw-paom_04.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Monica Ramos Sam Cannon for Tumblr

![Tumblr x PAOM 2015](https://static.time.com/v3/assets/bltea6093859af6183b/bltb4c4e73338631ec8/69886324a988ca16166b4492/tumblr-fashion-nyfw-paom_15.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by Lauren Pelc-McArthur Sam Cannon for Tumblr

![<b>Tumblr x Print All Over Me Capsule Collection </b>- Art by John McLaughlin](https://static.time.com/v3/assets/bltea6093859af6183b/bltde9a15905a2a8d35/69886326428a9e5f97ccf0db/tumblr-nyfw-fashion-sam-cannon-paom_24.gif?branch=production&width=1080&quality=75&auto=webp)

Tumblr x Print All Over Me Capsule Collection - Art by John McLaughlin Sam Cannon for Tumblr

Tumblr Launches New York Fashion Week Internet Line

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