--- title: Matthew McConaughey Stars in New Lincoln Car Commercial description: And doesn't say a word canonical: https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-09-10T14:54:04.000Z article:modified_time: 2026-04-13T07:24:31.680Z og:title: Watch Matthew McConaughey's Latest Lincoln Commercial og:description: Sadly, though, this time he's totally silent og:url: https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch Matthew McConaughey's Latest Lincoln Commercial twitter:description: Sadly, though, this time he's totally silent twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # There's Something Suspiciously Absent From Matthew McConaughey's New Lincoln Commercial by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Sep 10, 2015 2:54 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Sep 10, 2015 2:54 PM UTC Remember those [ridiculous Lincoln commercials ](http://time.com/3649473/matthew-mcconaughey-lincoln-ads/)Matthew McConaughey starred in last year? Well, he’s back with a new set of three ads, all directed by Gus Van Sant. Sadly, though, the new commercials lack what made the old ones so special and entertaining: McConaughey’s bizarre, rambling soliloquies. The ads will start airing this Saturday on ABC during college football games, _AdAge_ [reports](http://adage.com/article/cmo-strategy/mcconaughey-silent-lincoln-ads/300300/). Together, the 30-second ads — _Welcome, Arrival_, and _Winning Hand_ — form a mini-movie that shows McConaughey arriving at the world’s classiest poker game. Expect plenty of smooth jazz, finely-tailored suits, and knowing glances. Oh, and yeah, there’s also a car, since that’s what this ad is trying to sell you. But after watching, you’re probably just going to want to buy hair products. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/"},"headline":"There's Something Suspiciously Absent From Matthew McConaughey's New Lincoln Commercial","datePublished":"2015-09-10T14:54:04.000Z","dateModified":"2026-04-13T07:24:31.680Z","description":"This time he's totally silent","url":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/","keywords":["Newsfeed","celebrity"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/","name":"There's Something Suspiciously Absent From Matthew McConaughey's New Lincoln Commercial"}}]}] ```