--- --- # There's Something Suspiciously Absent From Matthew McConaughey's New Lincoln Commercial by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Sep 10, 2015 2:54 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Sep 10, 2015 2:54 PM UTC Remember those [ridiculous Lincoln commercials ](http://time.com/3649473/matthew-mcconaughey-lincoln-ads/)Matthew McConaughey starred in last year? Well, he’s back with a new set of three ads, all directed by Gus Van Sant. Sadly, though, the new commercials lack what made the old ones so special and entertaining: McConaughey’s bizarre, rambling soliloquies. The ads will start airing this Saturday on ABC during college football games, _AdAge_ [reports](http://adage.com/article/cmo-strategy/mcconaughey-silent-lincoln-ads/300300/). Together, the 30-second ads — _Welcome, Arrival_, and _Winning Hand_ — form a mini-movie that shows McConaughey arriving at the world’s classiest poker game. Expect plenty of smooth jazz, finely-tailored suits, and knowing glances. Oh, and yeah, there’s also a car, since that’s what this ad is trying to sell you. But after watching, you’re probably just going to want to buy hair products. Matthew McConaughey Stars in New Lincoln Car Commercial ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/"},"headline":"There's Something Suspiciously Absent From Matthew McConaughey's New Lincoln Commercial","datePublished":"2015-09-10T14:54:04.000Z","dateModified":"2026-04-13T07:24:31.680Z","description":"This time he's totally silent","url":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/","keywords":["Newsfeed","celebrity"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4029216/matthew-mcconaughey-new-lincoln-commercial/","name":"There's Something Suspiciously Absent From Matthew McConaughey's New Lincoln Commercial"}}]}] ```