--- title: Advice: How to Discover Your Passion in Life description: Find what drives you canonical: https://time.com/4025636/life-passion-advice/ author: TIME article:opinion: true article:content_tier: free article:published_time: 2015-09-09T22:15:04.000Z article:modified_time: 2026-08-04T07:41:35.239Z article:section: Ideas og:title: How to Discover Your Passion in Life og:description: Find what drives you og:url: https://time.com/4025636/life-passion-advice/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e47f247133c3875/69885a79428a9e68b0cce1f1/steve-jobs.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Steve Jobs at the Apple Worldwide Developers Conference 2011 in San Francisco on June 6, 2011. og:type: article twitter:card: summary_large_image twitter:title: How to Discover Your Passion in Life twitter:description: Find what drives you twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e47f247133c3875/69885a79428a9e68b0cce1f1/steve-jobs.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # How to Discover Your Passion in Life > Sponsored content. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. ## Video: Apple September Keynote in Under Two Minutes [Watch (HLS stream): Apple September Keynote in Under Two Minutes](https://cdn.jwplayer.com/manifests/Oimu1Qbd.m3u8) (1:51)  _Published 2015-09-09. Apple September Keynote in Under Two Minutes_ by [Justine Musk / Quora](https://time.com/author/quora/) ## Justine Musk / Quora Sep 9, 2015 10:15 PM UTC  Steve Jobs at the Apple Worldwide Developers Conference 2011 in San Francisco on June 6, 2011. Steve Jobs at the Apple Worldwide Developers Conference 2011 in San Francisco on June 6, 2011. David Paul Morris—Bloomberg/Getty Images by [Justine Musk / Quora](https://time.com/author/quora/) ## Justine Musk / Quora Sep 9, 2015 10:15 PM UTC [_Answer_](http://www.quora.com/How-can-I-find-my-passion-9/answer/Justine-Musk)_by_ [_Justine Musk_](http://www.quora.com/Justine-Musk)_, (_[_@justinemusk_](https://twitter.com/justinemusk)_),_ [_blogger_](http://justinemusk.com/) _and fiction writer,_ _on_ [_Quora_](http://www.quora.com/)_._ The problem is that we’ve lost any real sense of what “passion” means. It’s not what gives you bliss or makes you happy 24/7, but what you’re willing to suffer for — what you genuinely believe to be worth the sacrifice. The next time you feel energized and strong and like the best version of yourself — the you that you wish you could be all the time — pay attention to what you’re doing in that moment. Write it down. Do this for as long as it takes until you see a pattern emerging. It won’t necessarily be the activities themselves — but they will have something in common. Look into them and behind them until you find what dramatists call a throughline: the essence of what you’re good at and what drives you. I spent most of my lifetime thinking that my passion is for writing, and for fiction in particular. But when I stepped back a bit and considered the other activities that light me up and make me feel a sense of wholeness (including my love of social media!), I realized that my passion is for emotional resonance, be it with a friend or spouse or audience or even the culture in general. I like moving into that sweet spot where something in my inner life overlaps with another consciousness, including a kind of group consciousness. That might sound like I should be lighting sticks of incense and showing off my dreamcatcher collection, but it is the best feeling. Writing is my main expression of that, but when I find ways to bring it into other areas of my life, I am a happy (happier) woman. We confuse the activity with the value behind the activity. It’s the value that compels us — and which we can transfer to paid-income work in a way that changes lives (and the industry itself.) What Steve Jobs was passionate about was not computers per se, any more than it was calligraphy or Japanese gardening. It was simplicity. (Joe Pulizzi makes this point in his excellent upcoming book [Content Inc.](http://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X)) Jobs made simplicity his obsession and his art. He introduced it to an industry that, as far as it was concerned, was doing just fine without it. Simplicity drove the Apple identity: the strategy, the products and marketing and branding, the PowerPoint presentations. Simplicity enabled a computer company to connect with mass culture on a deep, emotional level, when Jobs himself was not exactly Oprah (even if he also made people teary-eyed.) Jobs brought it home just as fiercely: the complications of a couch, for example. His living room didn’t require one. Passion matters — given that you’re likely to spend more time being deeply, truly involved with work that energizes you instead of depletes you — or makes you want to stab your eyes out with your boss’s Montblanc pen. When you can put in real, focused, quality time, you’re a lot more efficient and can maybe also have a life. Imagine that. _This question originally appeared on_ [_Quora: How can I find my passion?_](http://www.quora.com/How-can-I-find-my-passion-9/answer/Justine-Musk/) _More from Quora:_ * [What are the most effective and proven time management techniques?](http://www.quora.com/What-are-the-most-effective-and-proven-time-management-techniques) * [Will I become a billionaire if I am determined to be one and put in the necessary work required?](http://www.quora.com/Will-I-become-a-billionaire-if-I-am-determined-to-be-one-and-put-in-the-necessary-work-required) * [How can I stop procrastinating?](http://www.quora.com/How-can-I-stop-procrastinating-7) ### See Steve Jobs’ Legacy in 16 Photos  1976 Apple I was Apple's first computer, which became obsolete within a year. Today, they are auctioned off as collector's items. Justin Sullivan—Getty Images  1977 Apple II was the follow up to the Apple I computer. Apple II proved highly successful and spawned several variations. Ralph Morse—The LIFE Images Collection/Getty Images  1983 Lisa was Apple's office computer that was the first personal computer to use a graphical user interface. It was a commercial flop, largely because it retailed for a whopping $10,000. Ted Thai—The LIFE Picture Collection/Getty Images  1991 NeXT Station was a workstation computer manufactured by NeXT, a computer company Steve Jobs founded in 1985 after he was forced out of Apple. After Apple acquired NeXT in 1996, Jobs rejoined Apple. Kristy MacDonald—dapd/AP  1995 Pixar's Toy Story was the film studio's first feature film in 1995\. Pixar had spun out from a larger graphics corporation in 1986 with funding from Steve Jobs. Alan Dejecacion—Getty Images  1998 The iMac was originally released in 1998, and it was the first Mac computer to have a USB drive but no floppy disk. Many media outlets heralded it as a game changer. Over two million were sold in two years. John G. Mabanglo—AFP/Getty Images  1999 The iBook was a line of laptop computers designed for use in schools. The computer, called the "iMac to go," was a huge hit with several upgrades over the years. Ted Thai—The LIFE Picture Collection/Getty Images  1999 The Power Mac G3 was a personal computer in the Power Macintosh line. Its upgraded hardware meant it was faster than most other computers on the market. Alan Dejecacion—Getty Images  2001 Apple opened its first Apple Stores in 2001, with the original two stores in Virginia and California. On the opening day, thousands of Apple fans stood in line and collectively spent over half a million dollars. Justin Sullivan—Getty Images  2003The iTunes Store is Apple's online digital media store that redefined the music purchase experience and became a runaway success within years. By 2008, it had become the largest music vendor in the U.S. Ian Waldie—Getty Images  2001The iPod followed the release of iTunes and other consumer-facing software. It offered data storage and a sleek design, and soon became the nation's go-to portable music player. Gabe Palacio—Getty Images  2006 Macbook Pro was Apple's first computer to use Intel Core processors, replacing PowerBook computers. The Macbook Pro line is Apple's latest laptop collection. Justin Sullivan—Getty Images  2005 The Mac Mini was Apple's first consumer-targeted computer to ship without a display, keyboard or mouse, intended to minimize the space taken by a desktop computer. Justin Sullivan—Getty Images  2007 The first iPhone was released after years of speculation that Apple would produce a smartphone. It was known for its large touch screen and finger-touch method, as opposed to using a stylus. It was marketed under the slogan "This is only the beginning." Tony Avelar—AFP/Getty Images  2008 The App Store is Apple's online marketplace for downloading and developing apps. It was released alongside its iPhone 3G, and both proved to be massive successes. The App Store logged over 10 million downloads on the first weekend. Justin Sullivan—Getty Images  2010 The iPad is an Apple tablet computer that met mixed reviews, as users were not sure if it was intended to replace or supplement laptop use, though many praised its ability to connect to WiFi or 3G. That year, the iPad became the leader in the tablet computer market. 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