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title: VMA 2015: &#x27;Kanye West for President&#x27; Has Kardashians Support
description: It&#x27;s still unclear if he&#x27;s serious, but the rapper has the support of one of America&#x27;s most powerful families behind him
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article:published_time: 2015-08-31T13:32:34.000Z
article:modified_time: 2026-08-04T07:43:47.725Z
og:title: The Kardashians Get Early Start on Kanye West&#x27;s 2020 Presidential Campaign
og:description: It&#x27;s still unclear if he&#x27;s serious, but the rapper has the support of one of America&#x27;s most powerful families behind him
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og:image:alt: Kanye West MTV VMA 2015
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twitter:title: The Kardashians Get Early Start on Kanye West&#x27;s 2020 Presidential Campaign
twitter:description: It&#x27;s still unclear if he&#x27;s serious, but the rapper has the support of one of America&#x27;s most powerful families behind him
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta0d3d6b0cfe92c9e/698861ad0a4a223ab99c5dfa/kanye-west3.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blta0d3d6b0cfe92c9e/698861ad0a4a223ab99c5dfa/kanye-west3.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# The Kardashians Get Early Start on Kanye West's 2020 Presidential Campaign

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<!-- video src="https://cdn.jwplayer.com/manifests/1U0iGYZB.m3u8" -->
## Video: Kanye West on Why He's Not in a Competition With Anyone

[Watch (HLS stream): Kanye West on Why He's Not in a Competition With Anyone](https://cdn.jwplayer.com/manifests/1U0iGYZB.m3u8) (2:07)

![Kanye West on Why He's Not in a Competition With Anyone](https://cdn.jwplayer.com/v2/media/1U0iGYZB/poster.jpg?width=720)

_Published 2015-04-16. The artist describes the nature of his influence in an exclusive video interview with TIME_


by 

[Tara Fowler / People](https://time.com/author/people/)


## Tara Fowler / People


Contributor

Aug 31, 2015 1:32 PM UTC

![Kanye West MTV VMA 2015](https://static.time.com/v3/assets/bltea6093859af6183b/blta0d3d6b0cfe92c9e/698861ad0a4a223ab99c5dfa/kanye-west3.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Kanye West at the 2015 MTV Video Music Awards in Los Angeles on Aug. 30, 2015.

Kanye West at the 2015 MTV Video Music Awards in Los Angeles on Aug. 30, 2015. Jeff Kravitz—FilmMagic/Getty Images

by 

[Tara Fowler / People](https://time.com/author/people/)


## Tara Fowler / People


Contributor

Aug 31, 2015 1:32 PM UTC

[Kanye West](http://www.people.com/people/kanye%5Fwest) for president?

While [accepting](http://www.people.com/people/package/article/0,,20946992%5F20949091,00.html) the Michael Jackson Video Vanguard Award, the MTV Video Music Awards’ highest honor, on Sunday night, West announced that he’s pursuing a career in politics, specifically as president of the United States.

“I don’t know what I stand to lose after this, it don’t matter though, because it ain’t about me, it’s about new ideas, bro, new ideas. People with ideas, people who believe in truth,” he said. “And yes, as you probably could have guessed by this moment, I have decided in 2020 to run for president.”

It’s still unclear if he’s serious, but the rapper has the support of one of America’s most powerful families behind him: the Kardashian/Jenner clan (aka this generation’s Kennedys). West’s in-laws quickly rallied their fans across social media in case a bid really is forthcoming.

“Mr. West,” tweeted [Khloé Kardashian](http://www.people.com/people/khloe%5Fkardashian/), complete with emoji American flags.

> [](https://twitter.com/khloekardashian/status/638187308336852995)

Added [Kylie Jenner](http://www.people.com/people/news/category/0,,personsTax:KylieJenner,00.html) over on Instagram: “Kanye West for President.”


Even fans got in on the joke.

> [](https://twitter.com/IndyUSA/status/638276715060592640)

> [](https://twitter.com/KanyeTumblr/status/638313975550050304)

> [](https://twitter.com/K3VINENVOY/status/638189172545691650)


But [Kourtney Kardashian](http://www.people.com/people/kourtney%5Fkardashian) took the cake with this hilarious meme:

> [](https://twitter.com/kourtneykardash/status/638242759376175104)

Hey, we’d watch.

_This_ [_article_](http://www.people.com/article/kanye-west-running-president-kardashians-jenners-speak-out) _originally appeared on_ [_People.com_](http://www.people.com)


### Kim Kardashian and Kanye West's Relationship, As Told In Pictures

![Intermix Store Opening](https://static.time.com/v3/assets/bltea6093859af6183b/bltcb836443d9ce8cf8/6986909ecd6848039a094c98/77032479.jpg?branch=production&width=1200&quality=75&auto=webp)

Ah, Sept. 25, 2007: Even though Kimye's friendship began in 2004, this was the very first time the two posed together in public. Sure they were "just friends"—Kanye was at the store Intermix's grand opening with his former fiancé and Kim was dating Reggie Bush— but pictures don't lie. That is one couple begging for a lifetime of being photographed next to each other. Chris Weeks—WireImage/Getty Images

![Mercedes-Benz Fashion Week Fall 2009 - Y-3 - Front Row and Backstage](https://static.time.com/v3/assets/bltea6093859af6183b/blt2dc7a884105f4142/6986909e06f2c1117e32f045/84813651.jpg?branch=production&width=1200&quality=75&auto=webp)

In February 2009, Kim and Kanye were spotted sitting almost next to each other at the Y-3 show during New York Fashion Week. Kim was with boyfriend Bush. Later that week, Kanye outed his relationship with model Amber Rose. Mike Coppola—FilmMagic/Getty Images

!["Cruel Summer" Premiere - 65th Annual Cannes Film Festival](https://static.time.com/v3/assets/bltea6093859af6183b/bltf64ba4359c157368/6986909f35ba6fa30ec021d1/145211382.jpg?branch=production&width=1200&quality=75&auto=webp)

Kimye became an official romantic thing in April 2012—there had been rumors that they were sneaking around when Kim was still married to Kris Humphries, but no matter. In May the couple was photographed in Cannes before the premiere of the rapper's 30-minute short film Cruel Summer. Mike Marsland—WireImage/Getty Images


![2012 BET Awards - Roaming Inside And Backstage](https://static.time.com/v3/assets/bltea6093859af6183b/blt0adf340a3ef23c66/6986909fe8524bd1e8603018/147543714.jpg?branch=production&width=1200&quality=75&auto=webp)

How's this for a double date? Kimye sat next to Mr. and Mrs. Carter (all hail queen Bey) at the BET awards in July 2012. Christopher Polk—Getty Images

![Kanye West Show : Front Row - Paris Fashion Week Womenswear Fall/Winter 2012](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ede2a83e9b65d8b/6986909ee8524b3387603014/140808668.jpg?branch=production&width=1200&quality=75&auto=webp)

The fashionistas went to Paris Fashion Week in September 2012. Michel Dufour—WireImage/Getty Images

![Kim Kardashian Halloween Birthday Bash At LIV Nightclub](https://static.time.com/v3/assets/bltea6093859af6183b/bltf6610e4589a1ed1c/6986909fcd804d4461ccb004/155101670.jpg?branch=production&width=1200&quality=75&auto=webp)

Come October 2012, the couple were spotted dressed up as Batman and Catwoman for Halloween. Because leather. Alexander Tamargo—Getty Images


![Kanye announced that Kim was pregnant at a December 2012 concert. That probably helped secure the Feb. 2013 cover of <i>L'Officiel Hommes</i>. ](https://static.time.com/v3/assets/bltea6093859af6183b/bltc6c6035ec84d613e/698690a1e8524b3c2860301d/kim-kardashian-768.jpg?branch=production&width=1200&quality=75&auto=webp)

Kanye announced that Kim was pregnant at a December 2012 concert. That probably helped secure the Feb. 2013 cover of L'Officiel Hommes. L'Officiel Hommes

![Kim Kardashian And Kris Humphries Attend Their Divorce Hearing](https://static.time.com/v3/assets/bltea6093859af6183b/blt61c2304eb72d6ab1/698690a036176060e090c256/166422022.jpg?branch=production&width=1200&quality=75&auto=webp)

In April 2013, a very pregnant Kim finally got her pesky divorce with Kris Humphries fully sorted. David McNew—Getty Images

!["PUNK: Chaos To Couture" Costume Institute Gala](https://static.time.com/v3/assets/bltea6093859af6183b/blt16b15ba4b41e3a54/698690a0cd804dc583ccb008/168298394.jpg?branch=production&width=1200&quality=75&auto=webp)

Kimye had a chance to celebrate the divorce for May's Met Gala. Kim wore a dress that was very memorable—for obvious reasons. Jamie McCarthy—Getty Images


![And baby makes three. Come June, North West \(get it?\) was born\! ](https://static.time.com/v3/assets/bltea6093859af6183b/blt24a72b819c4afacc/698690a0361760686f90c252/a1ecc7582d0811e3b05d22000a1f9375_8.jpg?branch=production&width=1200&quality=75&auto=webp)

And baby makes three. Come June, North West (get it?) was born! @kimkardashian via Instagram

![Kanye decided to take Beyonce's wise words to heart: he put a <i>very</i> large ring on it after an uber-elaborate surprise engagement at AT&amp;T Park in October as Kim's birthday surprise.](https://static.time.com/v3/assets/bltea6093859af6183b/blta0b78aefc12dfe64/6986909de8524b9d4f60300f/1391324_487761464665391_439550142_n.jpg?branch=production&width=1200&quality=75&auto=webp)

Kanye decided to take Beyonce's wise words to heart: he put a very large ring on it after an uber-elaborate surprise engagement at AT&T Park in October as Kim's birthday surprise. @kimkardashian via Instagram

![But no engagement is finalized until you star in a supremely awkward music video together. Here's a shot for Kanye's classic-in-the-making: "Bound 2." We imagine this is how they will come down the aisle.](https://static.time.com/v3/assets/bltea6093859af6183b/bltc14217e5b1a42d3e/698690a11eebf77535371055/screen-shot-2014-05-22-at-5-24-06-pm.png?branch=production&width=1200&quality=75&auto=webp)

But no engagement is finalized until you star in a supremely awkward music video together. Here's a shot for Kanye's classic-in-the-making: "Bound 2." We imagine this is how they will come down the aisle. Vevo


![Vogue Magazine cover](https://static.time.com/v3/assets/bltea6093859af6183b/blt374208c41bb7e940/698690a113c79f373619235b/vogue.jpg?branch=production&width=1200&quality=75&auto=webp)

Kimye set their wedding date in March and celebrated on the cover of Vogue. Mario Testino—Vogue

![Kim Kardashian Kanye West Paris Wedding](https://static.time.com/v3/assets/bltea6093859af6183b/blt65504099929ca42d/6988526055a8591e0aa8c444/kim-kardashian-kanye-west-kimye-relationship-wedding-paris.jpg?branch=production&width=1200&quality=75&auto=webp)

This is Kimye's version of pre-wedding sweatpants in Paris before their fashion-forward nupitals at Forte di Belvedere in Florence in May 2014, where Kim wore a Givenchy Haute Couture gown. Jacques Brinon—AP

![Kim Kardashian Kanye West Met Gala](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3ed22bc78e74dae/6988526035ba6feaf2c0d82d/kim-kardashian-kanye-west-kimye-relationship-met-gala.jpg?branch=production&width=1200&quality=75&auto=webp)

The king and queen of couture attend the 2015 Costume Institute Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City—just weeks before they would announce that Kim is pregnant again. Taylor Hill—FilmMagic/Getty Images


## Transcript

[ MUSIC ] I'm not in a competition with anyone none of us will be remembered you know our existence as a race humanity period is a blip a millisecond of our life in the entire scope of the universe. All these walls that keep us from loving each other as, like one family. As one race. You know, racism, religion, y, y, you know, where we grew up. What, what, whatever it is. Class, social econ, economics, you know, all this. What makes us like, be so selfish, spiteful -. What makes us not want to help the next man? What makes us you know, be so focused on a personal legacy as opposed to an entire of legacy of a race.

You know like the dinosaurs aren't remembered for much more than their bones. You know so for when humanities gone what do we give to. Even this little planet, you know, that we are on. And what could we do collectively, like removing the pride. [ MUSIC ] I am a Christian, so we, we say this and we say give up and let God, you know, give, and let, and let God. Lot of times, people give. With an agenda of getting a specific thing back from that specific person. You can't control anyone. You can't say, hey, I gave you these things, you owe me this back. You have to give and know that your blessings will be tenfold.

Period. And your blessings might not come directly from the person that you gave to. That's like this form of control that we use as human beings, try to control each other in some way. And, you know, our focus needs to be less about what our legacy is going to be or how we're going to control each other, but more how can we can give to each. Each other. [ MUSIC ]

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