--- title: Jay Z Joined Instagram But Quit After 14 Hours description: Jay Z appeared to join Instagram on Saturday, posting a tribute to the late Michael Jackson canonical: https://time.com/4016261/jay-z-instagram/ author: Jack Linshi article:opinion: false article:content_tier: free article:published_time: 2015-08-30T15:18:46.000Z article:modified_time: 2026-02-22T10:33:16.475Z article:section: Entertainment og:title: Jay Z Joined Instagram But Quit After 14 Hours og:description: "This may be my first and last post" og:url: https://time.com/4016261/jay-z-instagram/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Jay Z Joined Instagram But Quit After 14 Hours twitter:description: "This may be my first and last post" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Jay Z Joined Instagram But Quit After 14 Hours ## Video: 33 Iconic Beyonce Instagrams In 30 Seconds [Watch (HLS stream): 33 Iconic Beyonce Instagrams In 30 Seconds](https://cdn.jwplayer.com/manifests/UjflRACy.m3u8) (0:40)  _Published 2014-09-04. 33 Iconic Beyonce Instagrams In 30 Seconds_  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Aug 30, 2015 3:18 PM CUT  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Aug 30, 2015 3:18 PM CUT Jay Z appeared to join — and quit — [Instagram](https://instagram.com/hovsince96/ "undefined") over the weekend, posting a tribute to the late Michael Jackson and briefly surprising fans accustomed to the rapper’s typically quiet online presence. “Happy birthday to the King!” the record label owner captioned a split photo showing the legendary pop star and him that was posted on Saturday. “This may be my first and last post.” Music exec Michael Kyser, a friend of Jay Z, also encouraged his Instagram followers to follow the rapper in a photo showing him posting his first Instagram post: But Jay Z’s Instagram experiment appeared to last for only a brief 14 hours. The the account, Hovsince96, was deactivated on Sunday morning. For now, it seems, the only option to catch a glimpse into his private life may be the [Instagram account of his wife, Beyoncé](https://instagram.com/hovsince96/ "undefined"). **Read next:** [_Jay Z on the 2013 TIME 100_](http://time100.time.com/2013/04/18/time-100/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4016261/jay-z-instagram/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4016261/jay-z-instagram/"},"headline":"Jay Z Joined Instagram But Quit After 14 Hours","datePublished":"2015-08-30T15:18:46.000Z","dateModified":"2026-02-22T10:33:16.475Z","description":"\"This may be my first and last post\"","url":"https://time.com/4016261/jay-z-instagram/","keywords":["celebrities","Social Media","Music","Jay-z","Instagram"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4016261/jay-z-instagram/","name":"Jay Z Joined Instagram But Quit After 14 Hours"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"33 Iconic Beyonce Instagrams In 30 Seconds","description":"33 Iconic Beyonce Instagrams In 30 Seconds","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/UjflRACy/poster.jpg?width=720","uploadDate":"2014-09-04T18:38:50.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/UjflRACy.m3u8","embedUrl":"https://time.com/4016261/jay-z-instagram/","duration":"PT40S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4016261/jay-z-instagram/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```