--- description: Apple just sent out invitations for a media event on Wednesday, Sept. 9. title: Here's When Apple Is Unveiling the Next iPhone image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6e68cb79d7066bbb/6988613835ba6f6482c0ee4c/tim-cook-iphone.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Here's When Apple Is Unveiling the Next iPhone ## Video: The evolution of the iPhone [Watch (HLS stream): The evolution of the iPhone](https://cdn.jwplayer.com/manifests/sNcwFOG5.m3u8) (1:43)  _Published 2014-09-09. Since Apple released the iPhone in 2007, there have been 8 versions of the now-iconic smartphone. Fortune shows you how the iPhone became a global sensation._  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Aug 27, 2015 4:22 PM CUT  Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, Calif. Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, Calif.Justin Sullivan—Getty Images  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Aug 27, 2015 4:22 PM CUT Apple just sent out invitations for a media event on Wednesday, Sept. 9\. The company is expected to use the event to unveil the next iPhone, among other announcements. Apple’s invite also teases something to do with Siri, the company’s digital personal assistant. It’s [long been known](http://time.com/3912971/apple-wwdc-ios-9/ "undefined") that the next version of Apple’s iPhone software, iOS 9, will pack big Siri improvements. But it’s also possible Siri is coming to an upgraded Apple TV set-top box, which some observers expect the company to unveil at the September event. Meanwhile, here’s what happens if you actually ask Siri to give you a hint: > [](https://twitter.com/AlexJamesFitz/status/636938636089499648) ### This Is How Apple Teases All Its Huge Announcements  iTunes launch on Windows, October 2003 Apple  iPod Nano, September 2005 Apple  5th Generation iPod, October 2005 Apple  iTunes 7 with movies, September 2006 Apple  iPhone, January 2007 Apple  iPod Touch, September 2007 Apple  MacBook Air, January 2008 Apple  App Store & iPhone 3G, June 2008 Apple  2nd Generation iPod Touch, September 2008 Apple  iPhone 3GS, June 2009 Apple  3rd Generation iPod Touch, September 2009 Apple  iPad, January 2010 Apple  iPhone 4, June 2010 Apple  4th Generation iPod Touch, September 2010 Apple  MacBooks with unibody design, September 2010 Apple  2nd Generation MacBook Air, October 2010 Apple  iPad 2, March 2011 Apple  iCloud & iOS 5, June 2011 Apple  iPhone 4S, October 2011 Apple  iBooks 2 & iBooks Author, January 2012 Apple  3rd Generation iPad, March 2012 Apple  MacBook Pro with Retina display, June 2012 Apple  iPhone 5, September 2012 Apple  iPad Mini, October 2012 Apple  iPhone 5S & iPhone 5C, September 2013 Apple  iPad Air & iPad Mini with Retina display, October 2013 Apple  iPhone 6 & iPhone 6 Plus & iOS 8, September 2014 Apple  iPad Air 2 & iPad Mini 3 & Apple Pay, October 2014 Apple  Apple Watch, March 2015 Apple ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4013428/apple-iphone-event-invite/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4013428/apple-iphone-event-invite/"},"headline":"Here's When Apple Is Unveiling the Next iPhone","datePublished":"2015-08-27T16:22:20.000Z","dateModified":"2026-05-11T04:44:29.333Z","description":"The company sent out event invites today","url":"https://time.com/4013428/apple-iphone-event-invite/","keywords":["Tech","Apple","iPhone","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6e68cb79d7066bbb/6988613835ba6f6482c0ee4c/tim-cook-iphone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6e68cb79d7066bbb/6988613835ba6f6482c0ee4c/tim-cook-iphone.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Unveils iPhone 6","caption":"Apple Unveils iPhone 6","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4013428/apple-iphone-event-invite/","name":"Here's When Apple Is Unveiling the Next iPhone"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The evolution of the iPhone","description":"Since Apple released the iPhone in 2007, there have been 8 versions of the now-iconic smartphone. 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